Professional Documents
Culture Documents
DAFTAR PUSTAKA
Clare, Taghian, Lamb. 2006. Green products and corporate strategy: an empirical
investigation. International journal emerald insight pp.144-157
Clow, Kenneth E. & Donald Baack. 2010. Integrated Advertising, Promotion, and
Marketing Communications. New Jersey: Pearson Prentice Hall
Cooper and Schindler. 2011. Business Research Methods. New York: McGraw-
Hill International Edition
Duncan, Tom. 2002. IMC : Using Advertising & Promotion to Build Brands. New
York: McGraw-Hill Higher Education.
Green Hotels Association. 2007. What Are Green Hotels. Retrieved dalam
http://www.greenhotels.com/whatare.html (diakses pada 06/05/2013)
Jefkins, Frank & Daniel Yadin. 2004. Public Relations. Jakarta : Erlangga
Judy, L., Holcomb, Randall, S., Upchurch & Fevzi Okumus. (2007). Corporate
social responsibility: what are top hotel companies reporting? International
Journal of Contemporary Hospitality Management, 461 – 475
Julia. 2007. Hospitality Market Opportunities for the Business Market Segment in
Borlänge. MA Europan Tourism Management, Pp. 1-122
Kotler, Bowen, and Maken. 2010. Marketing for Hospitality and Tourism, Fifth
Editions. Pearson Internasional
Kotler, Philip and Kevin Lane Keller. 2012. Marketing Management 14th
Editions. New Jersey: Prentice Hall
Peattie, Ken and Crane, Andrew. 2005. Green marketing: Legend, Myth, Farce or
Propeshy? Qualitative market research. An International Journal Vol.8
No.4, pp.357-370
Pelsmacker , Patrick De, Maggie Geuens and Joeri Van den Bergh. 2010.
Marketing Communication A European Perspective Fourth Edition.
Berlin:Springer
Prakash, Aseem. 2002. Journal Green marketing, public policy and managerial
strategies. Seattle, USA: University of Washington
Tench, Ralph & Liz Yeomans. 2009. Exploring Public Relations second edition.
Essex: Pearson Education
Travel.detik.com/read/2013/09/27/191759/2371854/1382/2/3-alasan-menerapkan-
green-hotel-di-indonesia (diakses pada 23/11/2013)
Ying-Chang Chen & Yu-Ta Chen. 2012. Journal The Advantages of Green
Management for Hotel Competitiveness in Taiwan: In the Viewpoint of
Senior Hotel Managers. Canadian Center of Science and Education