Professional Documents
Culture Documents
Share
Tweet
Email
More
Save
Log In 0 Settings
Close search
1. Loading...
Site Navigation
Home Page
World
U.S.
Politics
N.Y.
Business
Business
Opinion
Opinion
Tech
Science
Health
Sports
Sports
Arts
Arts
Books
Style
Style
Food
Food
Travel
1
https://www.nytimes.com/interactive/2019/05/21/us/politics/trump-2020-facebook-ads.html 1/11
5/21/2019 How Trump Is Outspending Every 2020 Democrat on Facebook - The New York Times
1MagazineSubscribe to The New York Times. SEE MY OPTIONS
T Magazine
Real Estate
Obituaries
Video
The Upshot
Reader Center
Conferences
Crossword
Times Insider
The Learning Network
Multimedia
Photography
Podcasts
NYT Store
NYT Wine Club
nytEducation
Times Journeys
Meal Kits
Subscribe
Manage Account
Today's Paper
Tools & Services
Jobs
Classifieds
Corrections
More
Share
Politics How
Trump Is
Outspending Every 2020 Democrat on
Facebook
By THOMAS KAPLAN and SARAH ALMUKHTAR MAY 21, 2019
1
https://www.nytimes.com/interactive/2019/05/21/us/politics/trump-2020-facebook-ads.html 2/11
5/21/2019 How Trump Is Outspending Every 2020 Democrat on Facebook - The New York Times
1 advertising, reprising
Subscribe to The a strategy
New York Times. that was
SEE central
MY OPTIONSto his 2016
victory.
Bernie Sanders
Andrew Yang
Amy Klobuchar
Beto O'Rourke
Kirsten Gillibrand
Cory Booker
Jay Inslee
Julián Castro
Marianne Williamson
Pete Buttigieg
Michael Bennet
Tulsi Gabbard
John Delaney
John Hickenlooper
Seth Moulton
Tim Ryan
Steve Bullock
Eric Swalwell
Wayne Messam
Bill de Blasio
1
https://www.nytimes.com/interactive/2019/05/21/us/politics/trump-2020-facebook-ads.html 3/11
5/21/2019 How Trump Is Outspending Every 2020 Democrat on Facebook - The New York Times
1 Subscribe
Notes: The spending to for
figures are The New
Dec. 30 toYork Times.
May 18. comes from
The data SEEFacebook and includes ads on both Facebook
MY OPTIONS
and Instagram.
Since entering the race late last month, former Vice President
Joseph R. Biden Jr. has pumped more than $1 million into
Facebook ads, outspending Mr. Trump’s campaign for three of
the past four weeks.
23 Democratic candidates
$9.6 million
$8
million
6
Mr. Trump
$4.9 million
1
https://www.nytimes.com/interactive/2019/05/21/us/politics/trump-2020-facebook-ads.html 4/11
5/21/2019 How Trump Is Outspending Every 2020 Democrat on Facebook - The New York Times
1 Subscribe
Source: to The
Facebook New
| Note: The York Times.
chart shows
cumulative spending
SEE MYfrom Dec. 30 to May 18.
OPTIONS
55-64
45-54
35-44
25-34
18-24
Men, by age
65+
55-64
45-54
35-44
25-34
18-24
1
https://www.nytimes.com/interactive/2019/05/21/us/politics/trump-2020-facebook-ads.html 5/11
5/21/2019 How Trump Is Outspending Every 2020 Democrat on Facebook - The New York Times
1 Older voters
Subscribe areNew
to The an important
York Times.constituency
SEE MYfor Mr. Trump,
OPTIONS
In interviews after the 2016 victory, Brad Parscale, who was the
campaign’s digital director, described how the Trump campaign
sought to make the most of Facebook to reach prospective
supporters. Facebook ads make it possible to reach places “that
you would never go with TV ads,” Mr. Parscale said in a 2017
interview on “60 Minutes.”
1
https://www.nytimes.com/interactive/2019/05/21/us/politics/trump-2020-facebook-ads.html 6/11
5/21/2019 How Trump Is Outspending Every 2020 Democrat on Facebook - The New York Times
1 spending
Subscribe a
tosignificant amount
The New York Times.of
time getting information on
SEE MY OPTIONS
Mr. Trump turns 73 next month, and his campaign has run an
assortment of ads asking people to sign a birthday card for him.
The ads vary in their words and visuals. Some show a young
man in a party hat being embraced by friends bearing gifts and
balloons; others show a woman holding a birthday cake,
candles ablaze. Still more just show Mr. Trump.
Videos in Mr. Trump’s ads on his birthday, “fake news” and immigration
1
https://www.nytimes.com/interactive/2019/05/21/us/politics/trump-2020-facebook-ads.html 7/11
5/21/2019 How Trump Is Outspending Every 2020 Democrat on Facebook - The New York Times
Other Trump ads have asked people to sign a birthday card for
the first lady, Melania Trump, whose birthday was last month.
The birthday ads serve a key purpose for the Trump campaign:
collecting contact information for possible new supporters as
well as existing ones. Asking people to sign a birthday card is a
tried-and-true tactic, digital experts said.
1 “Cellphone
Subscribe tonumbers, email
The New York addresses,
Times. things that we can have
SEE MY OPTIONS
direct contact.”
“You can really see the start of their general election campaign
strategy and platform when you look through these ads over
the past number of months,” said Tara McGowan, a Democratic
digital strategist who is the founder and chief executive of
Acronym, a progressive digital organization that has also been
tracking Facebook spending by the candidates.
1
https://www.nytimes.com/interactive/2019/05/21/us/politics/trump-2020-facebook-ads.html 9/11
5/21/2019 How Trump Is Outspending Every 2020 Democrat on Facebook - The New York Times
Sources: Facebook; Bully Pulpit Interactive; Laura Edelson, a Ph.D. candidate at the New York University
Tandon School of Engineering
Maggie Haberman contributed reporting. Additional work by Rachel Shorey and Evan Grothjan.
Email
Share
Tweet
More
More on NYTimes.com
Site Information Navigation
1
https://www.nytimes.com/interactive/2019/05/21/us/politics/trump-2020-facebook-ads.html 10/11
5/21/2019 How Trump Is Outspending Every 2020 Democrat on Facebook - The New York Times
1
https://www.nytimes.com/interactive/2019/05/21/us/politics/trump-2020-facebook-ads.html 11/11