Professional Documents
Culture Documents
CONVERSION RATES
35%
30%
25%
20%
15%
10%
5%
0%
AUG
SEPT
OCT
NOV
FEB
MAY
JUL
DEC
JAN
APR
JUN
MAR
CONVERSION
30%
25%
20%
30%
25%
20%
15%
10%
5%
0%
MAY
FEB
MAR
APR
JUN
JAN
NDAR | CONVERSION
MAY JUN JUL AUG SEPT OCT NOV
GENERATED TOTALS
24 29 26 28 29 33 53
232 206 164 254 207 203 256
1239 1132 1593 1523 1246 1537 1614
CONVERSION RATES
4%
3%
3%
2%
2%
1%
1%
0%
OCT
NOV
DEC
AUG
SEPT
OCT
FEB
MAY
JUN
JAN
MAR
APR
JUL
CONVERSION RATES
MAR
APR
MAY
JUN
JUL
AUG
SEPT
OCT
NOV
DEC
DEC GROWTH
57 8%
180 -30%
2043 27%
DEC GROWTH
32% 53%
3% -15%
9% -44%
ES
AUG
SEPT
OCT
NOV
DEC
MONTHLY MARKETING METRICS CALENDAR | MEDIA R
MARKETING TYPE JAN FEB MAR APR
Email 3,675 753 3,126 1,121
Facebook 534 2,387 3,839 1,860
Google+ 3,839 4,384 2,694 3,239
Instagram 3,694 3,360 379 550
LinkedIn 357 3,059 1,625 3,345
Pinterest 516 2,122 2,998 3,381
Text 1,244 2,409 2,259 1,918
Twitter 677 38 509 3,421
YouTube 639 2,750 672 1,993
25,000
20,000
15,000
10,000
5,000
-
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC
25,000
20,000
15,000
10,000
5,000
DEC GROWTH
19,193 -12%
TOTAL
GRAND TOTAL 22 22 31 23
50
40
50
40
30
20
10
0
JAN FEB MAR APR MAY JUN
90
80
70
60
50
40
30
20
10
0
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC
20
10
0
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC
DAR | GENERATED CUSTOMERS
MAY JUN JUL AUG SEPT OCT NOV
ONLINE CAMPAIGNS
2 3 4 5 6 7 8
0 0 0 0 0 0 8
2 3 4 5 6 7 8
2 3 2 3 2 3 2
2 3 4 5 6 7 8
6 7 2 0 2 0 7
2 3 4 5 6 7 8
8 7 6 5 1 2 3
0 0 0 0 0 0 1
OFFLINE CAMPAIGNS
2 3 4 5 6 7 8
2 3 2 3 2 3 2
2 3 4 5 6 7 8
6 7 2 0 2 0 7
2 3 4 5 6 7 8
0 0 0 0 0 0 1
0 0 0 0 0 0 1
38 48 42 46 51 57 88
64%
62%
60%
58%
56%
54%
52%
OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT
54%
52%
OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT
DEC GROWTH
9 13%
5 -38%
9 13%
8 300%
9 13%
3 -57%
9 13%
4 33%
1 0%
9 13%
3 50%
9 13%
3 -57%
9 13%
2 100%
1 0%
DEC GROWTH
57 8%
36 3%
93 561
61% 2%
NOV DEC
ATED CUSTOMERS
200
200
150
100
50
0
JAN FEB MAR APR MAY JUN JUL
MARKETING GENERATED L
450
400
350
300
250
200
150
100
50
200
150
100
50
0
JAN FEB MAR APR MAY JUN JUL
NDAR | GENERATED LEADS
MAY JUN JUL AUG SEPT OCT NOV
ONLINE CAMPAIGNS
21 10 20 45 30 36 24
45 26 4 1 47 22 3
20 5 25 49 12 39 44
33 33 22 15 20 49 17
37 40 20 46 13 11 39
35 25 42 27 38 4 50
35 27 10 33 7 22 46
6 40 21 38 40 20 32
0 0 0 0 0 0 1
OFFLINE CAMPAIGNS
4 9 40 44 17 39 20
36 41 14 46 13 13 44
19 46 15 19 45 32 3
26 15 29 6 1 30 19
49 32 24 38 45 29 38
0 0 0 0 0 0 1
0 0 0 0 0 0 1
25 4%
17 467%
40 -9%
24 41%
16 -59%
26 -48%
23 -50%
8 -75%
1 0%
8 -60%
17 -61%
10 233%
44 132%
37 -3%
2 100%
1 0%
DEC GROWTH
180 -30%
119 -6%
299 4222
60% -10%
DEC
MONTHLY MARKETING METRICS CALENDAR | GENERATE
MARKETING TYPE JAN FEB MAR APR
ONLINE CA
Social Media 149 193 56 196
Public Relations 247 64 127 211
Email 134 57 139 86
Direct Traffic 153 139 81 90
Search - Paid 225 131 289 213
Search - Organic 114 78 128 93
Other Online Campaigns 176 243 202 223
Referrals 234 122 141 263
0 0 0 0
2000
1750
1500
1250
1000
750
500
750
500
250
0
JAN FEB MAR APR MAY JUN JUL
2000
1500
1000
500
0
JAN FEB MAR APR MAY JUN JUL
DAR | GENERATED WEB VISITS
MAY JUN JUL AUG SEPT OCT NOV
ONLINE CAMPAIGNS
106 152 147 168 119 154 180
286 87 250 93 268 87 283
66 276 275 262 181 144 203
283 76 239 157 116 253 172
71 104 55 187 197 200 208
157 231 261 136 112 224 283
73 67 165 284 131 215 60
197 139 201 236 122 260 224
0 0 0 0 0 0 1
268 49%
246 -13%
125 -38%
294 71%
333 60%
296 5%
280 367%
200 -11%
1 0%
DEC GROWTH
2043 27%
DEC