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This Ultimate Digital Course Blueprint will

take you from a beginner to a Digital Course
expert! Use this Complete A-Z guide to understand
how to create your Digital Course and take it to
the next level!

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I have just one employee in the US...

I had zero followers less than two years ago...

I had never heard of ClickFunnels and had zero knowledge of digital marketing of
any kind less than two years ago...

And now?

In less than two years, I’ve built a $10MM+ business that operates on autopilot and, more
importantly, has helped over 10,000 students on their path to financial freedom :

This blueprint is the summation of the most valuable lessons I’ve learned going from
an anxious depressed accountant trapped in a cubicle, to creating my dream life.

1. Focus on one person who you know

has done what you want and block out
all other noise. For me, this was Russell
Brunson who, unknowingly, was a major
influence in my life. I’ve still only ever
spoken to him twice. First time was on
stage getting a 2 Comma Club Award,
when I told him I would see him next
year for the 8-figure award, and second,
this most recent year getting the
8 Figure award, asking if he was going
to make a new award lol.

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2. Try to look beyond what successful people are talking about and focus instead of
what they’re DOING with their time. For example, if someone is telling you that
crypto is the best new way to make money online, and they’re selling a course on it,
they’re spending their time selling digital courses not selling crypto, because it’s
infinitely less risky and has ridiculous margins and ceiling for scale. Emulate success until
you have it with an unstoppable laser focus on what successful entrepreneurs DO with
their time, not what they say.

3. Understanding the motivation behind why people and companies say and do what
they do is incredibly important to making the best data driven decisions. Making a few
large decisions correctly will completely change your life, and the unfortunate truth is
that people often times have selfish incentives for doing and saying things. If you
habituate understanding WHY people are saying and doing things, then you’ll be
capable of making more rational, logical decisions, and drastically increase the likelihood
of those decisions being correct.

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4. Recognize Shiny Object Syndrome as a toxic addiction and learn to identify and
silence it. There will always be some person telling you LinkedIn, Snapchat, or TikTok is
the next big thing, and they’re making a million dollars a day with it. They’re not. Focus
makes millionaires, and focus is two fold. You have to focus on what you should do, and
also focus on what you should not do, then stay accountable to yourself on your
priorities. Organic traffic wise YouTube is king, then Facebook groups, then instagram,
then everything else, and for paid traffic start with retargeting its a no brainer on
Facebook and YouTube, for cold paid scaling, focus on YouTube In-stream and Facebook
conversion ads optimizing for leads or conversions whichever you have more pixel events
for, create LLA’s and iterate, those who can spend the most on ads win, that’s why I’ve
built a lean company with hardly any overhead so I can spend the most on ads and
driving the most traffic into my automated machines.

5. Habits are what differentiate wildly successful people. What is the difference
between a billionaire and homeless person in most cases? Habits. Habits start with ONE
day, so only focus on TODAY. Only make small changes one at a time. You can’t go cold
turkey on all social media in an instant, or completely change your diet, or become a
body builder overnight or learn to meditate in a day. It takes time, so stick with it. Small
changes add up over time. My most important habits are consistent content release
schedules, and a relentless focus on automation and the ‘low hanging fruit’ which we
will discuss later, meditation, exercise and my morning routine also have the largest
positive affect on my life.

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6. Understand Feedback Cycles: Belief > Actions > Results > Re-Affirmate Belief =
invincible feedback cycle. If I could go back in time and tell myself ONE thing 2 years
ago before I began, I would say, “Start immediately, there’s always a million reasons not
to, and then once you do start, never ever fucking stop. You ‘made it’ because, no
matter what anyone ever said to you, you ignored it. I don’t care if your parents, your
friends, your wife/husband, your co-workers, your teachers, or ANYONE tells you to get a
normal job and to play it safe. Respectfully ignore it, respectfully burn the bridges, and
go all in on yourself – you will be successful. It’s not a question of “ if “; it’s just a matter of
time and focus. It doesn’t matter how high you climb the ladder if it’s leaned against the
wrong building. Don’t waste your time making someone else rich. You get good at what
YOU DO and time is the universal constant, and it passes whether you’re building your
empire or someone else’s, so get to work.”

7. Think for yourself. I didn’t have any traditional mentors, so I built my business my
own way, and I didn’t learn any bad habits. Go against the grain, I didn’t work so hard to
leave the 9-5 and my cubicle just to go get a big office building again myself, only this
time with 100x more responsibility since I’m now running the company. Build a virtual
empire, and hire internationally. Some of my smartest co-workers (I try to never refer
to anyone as an employee - we are all equals) work with me internationally. I’ve found
international folks that are willing to grind sixteen hour days with me when necessary,
are almost always significantly less entitled, and are of the utmost quality and value.
And not having a big expensive office and employees allows you to spend more on paid
traffic and he who spends the most to acquire a customer wins. Without your team and
culture you create, you’re nothing. Start a catch phrase and live it everyday
#TeamNoExcuses

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8. Understand and relentlessly pursue the ‘low hanging fruit’. You can spend your time
in a million different ways, some of which add more automation to your life and some of
which add less. Often times, additional employees and people are what introduce
additional work and stress into your life. You can focus on scaling paid traffic, or you
can hire more staff. Often times, both produce the same results (more money), but one
requires infinitely less time and energy for the same additional gain. When you decide
what to focus your time on, always choose what furthers automation. At the end of the
day, whether you’re making 10M a year or 50M a year, I promise you that you’ll be
more happy with 10M if you have what’s more important than financial freedom:
time freedom. The only difference between a liquid multi-millionaire and a billionaire is
a private jet and a yacht. Think long and hard if you want those 2 things. If you do – you
need to dedicate your ENTIRE life and every single decision for your whole life to
reaching that point. If you’re like me and don’t need to be a billionaire, be happy and
grateful for what you do have, and create time freedom (the most important thing of all).

9. Search for the ‘Platinum link’ in your niche. Understand what most people need and
what is most profitable for you to provide. For example, when I was deciding what to
make my Amazon software on, I could have chosen to make inventory forecast software,
or profitability software which only a small percentage the largest sellers need or I could
have chosen to make a software on product research and keywords, which all beginners
need. Same market, same situation, wildly different ceiling for scale... You can start the
next Facebook or Uhaul, both profitable companies, but very different models and wildly
different potentials for scale. Another example is an airline, Expedia makes more from
the sale of a ticket than the airport or airlines, even tho they have to do SO MUCH LESS
WORK than the airlines that have employees, depreciation of assets, physical planes and
buildings etc etc. Being rich in the not so distant past equated to owning the most stuff,
farms, land etc, now being rich equates to owning the most attention. Attention is

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literally a currency and a POWERFUL one - that is why building a personal brand and
adding real value/caring about your followers is the most valuable thing you can do!

10. The knowledge economy is the next ‘big thing’, and anyone who tells you
differently is trying to sell you something. It’s a hundred billion dollar business and
growing. I’ve never found something that can compete with building a following and
selling a digital product like the knowledge economy. You can press a button, and
$100,000 magically appears in your bank account. It’s pretty sweet, and you can cross
promote, affiliate, scale, so on and so forth. The truth is, time passes whether you get
better at (for example) buying/selling physical real estate or you get better at selling a
digital course on buying/selling real estate but the thing is they’re WILDLY different
business models with different capital outlays, different levels of manual work, human
capital, and infinitely different risk models. There’s no other business model I’ve ever
come across where you can build a 10MM+ business in a little over 1.5 years with
only one employee in the US.

And for my final and most important points:

First: Never compare yourself to anyone – it’s the fastest way to unhappiness at any
level. I know people who make 100M a year who are depressed because their friend
makes 200M… how crazy is that?

I know people who only focus on comparing where they’re at to their own progress.
People who made 10K last year and 100K this year and are happier than they’ve ever
been. Imperfect action trumps perfect inaction every time. Everyone dies with nothing
when it comes to money.

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When I was younger I thought that people who said money doesn’t buy happiness were
just poor, but now I understand it - I know a lot of unhappy people who have a lot of
money, and the main reason is comparison and the poisonous nature of some social
media platforms like instagram, and I realized that once you have enough money to fill
your basic needs, money doesn’t make you happier - fulfillment does.

Happiness is the point of life, and it takes work to be happy, and making progress
daily to understand and buy into that ideal that that is the most
important thing I could possibly teach you.

Second: Understand this is a small world, and Karma is very real, hold a high moral
compass regardless of your competitors and treat the metaphorical janitor the same as
you would the metaphorical CEO, because you never know whos up next, and regard-
less of all that you should always treat people with respect, most of us are just trying
to make it through this chaotic world, and you have the daily choice of whether or not
you want to add positivity to the world, and you should try to always because life is a
gift, and that gift can be taken away in an instant with disease or tragedy, and you don’t
realize that your/your families health is the ONLY thing that matters until you don’t have
it - so spread love whenever you can.

And finally: Time exponentiates incremental action.

Albert Einstein said that compound interest is the eighth wonder of the world. He who
understands it earns it. He who doesn’t pays it.

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It’s so critical to understand the idea of compound interest accumulation. As an
entrepreneur, you are doing all these things such as making content, building, creating,
and adding value. It can feel like nothing is moving the needle. However, think about
entrepreneurship as a merry-go-round. When you’re starting to push, there is rust, and
it’s creaking and you can BARELY move it, if at all! You have to dig your feet in and push
as hard as you can to get the merry-go-round going, but once it starts to spin, it flies
around effortlessly.

Entrepreneurship is the same way. At the beginning, you essentially are accumulating
compound interest for what feels like no return - but remember success is NOT linear,
it’s exponential. ‘Famous’ entrepreneurs you end up hearing about are the ones who
stick around long enough to REACH THE POINT of exponential return of the compound
interest they accumulate through their daily incremental actions.

Remember, those of you who are most consistent will be the ones people talk
about. The rest of you who give up, will probably give up an inch from
reaching the point of exponential return, which is a terrifying thought.

So, stick with it, no matter where you’re at, with unbreakable, invincible confidence, and
never let anyone or anything slow you down.
#TeamNoExcuses

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Let’s start with a deceptively simple question:

What is a business?

I’ve thought about this question since I was a kid, and the obvious/traditional answer is a
storefront, an office building, a warehouse, selling physical products, inventory, staff, the
works.

In most cases you need lots of capital to start, to develop a product and to try and sell it.

This model works, but it’s devastatingly outdated; and comes with much more risk than
the new model. It is expensive, and time consuming, and not ‘infinitely scalable’ which
is a concept we will discuss later on. The old model used to be the only real way to cre-
ate a multi-million dollar business.

Not anymore.

If you’re reading this, you’re officially out of the minor leagues. This is not about scraping
by or making enough to live, this is not for people who want to make a quick buck. This
is for people who want to make life changing money, and more importantly create a
global movement, and help countless people doing it. Prepare yourself, because we are
about to embark on a beautiful journey together.

Everything we discuss in DCS is boiled down to the simplest ways to get

the most exponential results. To work smarter but not harder.

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Skipping to the ‘platinum link’, going where you get the most bang for your
metaphorical buck, focusing where your time is best spent.

While this is without a doubt the best way I’ve ever found to build a fortune, the REAL
reason I do it, is for fulfillment. There is nothing like getting a message from a student
saying you changed their life and their families lives. It is seriously powerful stuff.

I’m going to save you the “trial and error” years and countless expenses many
entrepreneurs experience, struggling to make money, then once they figure it out -
making more than they need, then realizing money doesn’t make them happy. We will
skip to the end, where you make the most money the fastest and more importantly,
build on foundation of fulfillment not the quicksand of desire.

The new model is called the ‘Knowledge Economy’, which basically means that every
single person has a business inside of them by virtue of their own unique past ex-
periences and personal knowledge. And throughout DCS I want to give examples of
everything, because I was never a good learner growing up, and I learned best through
examples, so this course will be entirely example based for those like me who struggle
with traditional learning schema.

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SO FOR EXAMPLE…

Let’s say you make the best blueberry muffins in the entire world. Using the OLD
business model you might decide to start a bakery and be forced to undergo all the
trials and tribulations of launching a brick and mortar business. What if, instead, you
leverage the internet to teach people how to bake the perfect blueberry muffins
themselves? It involves less hassle, fewer startup costs, and less work. Instead of just
reaching a few thousand customers in your area, you could potentially market your prod-
uct to millions of people around the world.

Research firm GM Insights valued “online learning at $165 billion in 2015, by 2023 it
could exceed $240 billion.”

The new model not only leverages you, but it leverages technology
to boost you into an omnipresent machine, impacting more
than you ever thought possible in your wildest dreams.

Instead of helping people one on one, you’re helping tens or hundreds or THOUSANDS,
because a video can play again and again and again to millions of people with no effort
on your behalf it just keeps going. Its like hiring an infinite never tiring workforce,
and by replacing your teaching effort with the inner workings of the automated
machine, you become a super hero by simulating the one-on-one or done-for-you client
experience online in the form of your digital course movement…

I went to school, I went to college, I got an internship at an Accounting company called

PwC, and quickly realized 9-5 wasn’t for me.

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I took all the money I had saved and invested into all types of businesses that I thought
people wanted. One of those businesses was an iOS app I created called QuizPixel. I was
sure that I was going to become the next app millionaire.

I dedicated my life to it, every waking hour, second and day to it, and I invested all the
money I had plus more into this business, after months of 12 hour days and my entire
life savings, plus debt pumped into it, I was finally ready to go to the market and start
selling it...

No one bought it...

I’d built something that nobody needed. I also learned that people buy when they’re in
pain and in need of a solution to a problem.

The only reason people buy things is to move away from pain, or toward pleasure, it’s
incredibly important to understand this basic concept of human nature.

And this is so important to understand I’m going to write it again, but this time in all
caps :)

The ONLY REASON PEOPLE BUY THINGS IS TO MOVE

AWAY FROM PAIN OR TOWARDS PLEASURE!

It’s one of the intrinsic desires all humans share; and it needs to be the foundation of our
course topics that will ALWAYS be profitable when done correctly…

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The diagram above breaks down the 3 most profitable evergreen niches and more importantly their sub

classifications, followed by their sub niches (the three tiers of specialization)

“Information products are low-cost, fast to manufacture, and

time-consuming for competitors to duplicate.”

-Tim Ferriss

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When you make emotional decisions you fail, it is that simple. If you’ve always loved
underwater basket weaving and you bought DCS to create a course on it, I promise you
that you’re going to have a bad time.

The first three steps to creating a wildly successful online course

1. Choose Your Evergreen Niche
2. Then Sub Classification
3. Finally Then Sub Niche

And it is important to note here it is impossible to capture EVERY possible course topic,
but I would say 95%+ of course topics could be classified into one of these subjects, and
this should be the holy grail of choosing your course topic!

Example: Wealth is your evergreen niche, Sales is the Sub Classification, and Amazon
FBA is the Sub Niche within Sales…

You want to find a sub niche within an overarching niche, then present it as a new
opportunity, NOT an improvement!

NOTE: This is important psychologically to your customers. The thought of improving

something carries a burden of difficulty, they associate improvement of something
they already understand (like their diet) as difficult and therefore naturally dread it.

Alternatively if you present something as a brand new opportunity (E.g. eat what you
love and still lose weight using the XYZ brand new system) they associate this idea with
opportunity and excitement.

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 EXAMPLES OF PROVEN COURSE TOPICS…

How to Lose Post Pregnancy Baby Fat How to Build a 7 Figure Real Estate Business
Fitness with airBnB
How to Meditate Jump Rope
How to Paint How to Garden
Fitness & Weight Loss Hot Dog Cart
Ecommerce (Amazon etc.) House Flipping
Energy Clearing Online Sales
How to Build a Potato Gun How to Quit Watching Porn
How to Run Facebook Ads Hair Stylist
Network Marketing Personal Training
Dyslexia Speed Reading
Expert At Inspiring Kids Sleepover & Kid Entrepreneur
Expert Coach Fitness Expert
Chiropractor Marketing Social Media
Dental Marketing Biohacking
Vertical Jump How to Run Airbnb
Expert At Waking Men Up Dating
How to be a landlord How to fly a drone
Watercolor painting Spiritual life coaching
Copywriting Dog training
How to make a profitable How to have a better memory
accounting business How to do small business taxes

I encourage everyone to pick their own niche, however I also show a LOT about digital
marketing.

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 The market is basically infinite related to digital marketing. There are
essentially infinite businesses that could benefit from digital marketing,
so if you can’t think of anything, you can use this as a last resort
fallback plan to just get started, it’s the most important thing.

You can become an expert at digital marketing for Plastic Surgeons, or insurance agents,
or plumbers or ANY number of businesses and YOU GET GOOD AT WHAT YOU DO (you’ll
hear me say this a lot), and if you are good at getting new paying customers with digital
marketing for cash rich businesses, you’ll be justttttt fine :)

People make many thousands of dollars teaching Accountants how to build profitable
practices, or ads for plumbers, or SEO for dentists, because there are literally
THOUSANDS of these businesses in the USA and world and if you become a known
expert it’s a quick way to make a LOT of money and help a lot of people!

You could say “I help Plumbers create profitable marketing campaigns to leave their
competitors in the dust with Digital marketing”.

And I know that might sound crazy now, but there are millions to be made with digital
marketing for cash rich businesses, if done correctly!

Whatever your main idea for a course, say to yourself…

“Will my course about “BLANK” give my customers their desired (make more money,
lose weight, find the woman of my dreams) results from A-Z even if they’re a complete
beginner with no experience…”

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 If the answer is yes, and your course falls under the 3 pillars -

1. Health 2. Wealth 3. Relationships

You might have found your idea!

Remember even if there are courses currently in your niche, you can WIN by caring more,
designing a better course, being more active helping your students 1 on 1 (something
your students value more than anything), and also the current people in your space may
start doing other things, stop updating their course etc - there is always more room in
ripe evergreen niches for the right person!

I. Jacob Hiller made a course on how to JUMP HIGHER, that is literally all the course is
about and transitioned that business into a multimillion dollar empire!

II. Jermaine Griggs made a course on how to play piano by ear, he monetized his love for
Piano by teaching and inspiring others to do the same!

III. Robert Allen made a course on how to buy real estate with little or no money down
and has stated often that he made millions in real estate and hundreds of millions
teaching it!

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 How to Find the Perfect Name for Your Course
I think the best way to name your course is to look at examples of proven course titles,
and to reverse engineer your own course name from that!

You want to use the political “3rd grade comprehension” here. You want something that
is preferably 3 words or less that describes what your course is about, and entices
interest…

Think about your customers: they want a PROFIT ENGINE. They want to know the secrets
behind making a digital course. They want the underground info on getting a 6 pack!

Digital Course Secrets Lean Belly Breakthrough

Profit Engine Writing to Wealth
Fat Decimator Blueprint The Underground 6 Pack Blueprint
Zero to Launch Idea to Exit
Scrawny to Brawny Product Launch Formula
Yes Engine Spirit Junkie Masterclass
Trust Machine Advanced Marketing Masterclass
How to Ditch Sugar Body Language to Sell Anything

NOTE: It is an added bonus if your course forms an easy to remember acronym

like ‘DCS’ because people will start to refer to your course by that acronym when
you form a movement this makes a meaningful difference!

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You also want to have a ‘Super Specific’ outcome:

Lose 10 pounds
Get Your first 10,000 Followers
Start earning profit selling on Amazon

NOTE: You don’t want to make specific claims ABOUT MONEY (because
of paid traffic requirements, and liability) meaning, don’t say, “Make
$100,000 dollars in a month guaranteed!” Be vague enough and allow
people to insinuate their desired results to protect yourself from liability
and to comply with Facebook and Google landing page requirements!

The Basic Formula that always works is:

“Desired Result, Even if (Objection 1, Objection 2, Objection 3)”

Example:

“How to sell on Amazon and Earn a Full Time Income, Even if You have No Experience
Selling online, No technical skills, or money to start!”

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 Your Course Name Checklist for Success!

1. Is it easy to remember?
2. Are there any keywords that your audience will immediately recognize?
3. Is the URL available?
4. Is it easy to say out loud?
5. Is it generally clear what it is you do?
6. Does it form an easy to say and remember acronym (Bonus)

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