Brief Industry Analysi
Because of the technology nowadays, one successful film ean be distributed
ull over the world. which is in a form of motion pictures or DVD. Animation i one
media that is spread all over the world: push it to be one of fastest growing industry.
The demand for the animation is increasing from the emerging number of eables and
satellite TV and the popularity of The Internet. In addition, in the past, the target
market of the animati
n industry was just kids, but now, it expands market to cover
all ages of customer
‘The companies can be range from a big company such as Walt
Disney to an individual artist with a PC.
The trend of the ea has changed trom drawing and photographs, yr £
higher quality pictures. However, producing the animation is sil Tabor intensive &
take a long time, this push the cost of production to be high. Therefore now s
whieh has a lower cost. high quality computer animation production
| a
It Disney Company Overview
Walt Disney is one of the leading companies in the Woi
parks and resort
The Walt Disney studio, which is the first seementey Vacation
s. Walt Disney also
n Club resorts. Wa Y
Disney Cruise Line. eight Disne
ee continents,
eme parks on three ci :
ey hich composed with 11 theme Par
fesori locations, which compos
er products
-y consumer prod i
: approached Walt Disney in order to
The Walt Disney prod
The third segment is Disne}
courres e businessman '
occurred in 1929, when one busi o's wing ae
Mickey Mouse such as toy, apparel,
logo on the cover of childr
s of products
Produet (DCP) produces various kinds of prod
games. foods and beverages, stati
veil
decoration. books and magazines, interactive :
ration. books and magazin DCP hae
electronics. and fine arts. To be able to procluce all of thi
produce the products, In addition, Walt Disney owns the largest publisher of
books and mazazines. which distributed into 75 countries. Walt Disney also py
the website for shopping portal and Disney stores retail chain. However, the D
Store retail chain is owned by the other party in Japan, under the license agree!
with the Walt Disney Company
The last segment is Media networks. They present the wide an
broadleasting, cable, radio, publishing and Internet businesses. They owned two)
Known television groups, which are ABC and ESPN.
The Disney-ABC Television group broadcast all of Walt
entertainments and news television properties, The customer target_ marl
on Children and family. Moreover, Walt Disney also own
One of the leading channel in sport entertainments,
focu
Pixar is an Academy Award-winni
ing computerPrix Ars Electonica Festival in Austria,
got the first prize
In 1988
‘an Academy Award for Best Animated Short film. It
for computer-assisted at
Intemational Animation Celebration and
nimation at the Third Los Angeles
also the Blue Ribbon Award from the
Ameri
‘an Film and Video Association,
In 1989. Knick ‘Knack ‘and’ RenderMan were Taunched,
and the first
commercial was made,
Steve Jobs wanted 10
collaborated with the San Francisco-based.
hho experience in broadcast media in order to broker Pixar for
Furthermore, in July. CEO of Pixar,
company"s capabilities, so he
Colossal Pictures wi
increase the
television commercials and promotional films, The allianee was very successful,
In 1990, the company office was moved to a one-story building i
Richmond, Califomia. And, it created five new commercials,
in May 1991. the organization entered into the Feature Film Agreement
Walt Disney Pictures for the development
and production of three computer anin
feature films to be marketed and distributed by Disney. Then, the alliance was b
he Motive Fits between the partners of the alliance
aac Motives and Fits between the partners of the allianee
The alliance between Disney and Pixar will yield great benefit to
The motives for each partner can be identified as the followings,
Disney
* Disney can acquire core strengths of Pixar in producing
pictures that appeals to the customers worldwide.
developing its computer animation later than the other
animation industry. At the time when Pixar generated