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TOPIC 1

INTRODUCTION OF KOTA KINABALU CITY MOSQUE

1.1 Introduction to Planning Project

In this assignment report, we are required to conduct a survey on a chosen site, Kota Kinabalu
City Mosque. Kota Kinabalu City Mosque is one of the most prominent and well-known
attractions in Kota Kinabalu city. This report contains a planning analysis on the development
planning of the chosen destination to identify or propose new potential tourism products,
infrastructure development, upgrading, services, idea, promotional, etc.

The impact of tourism on the Kota Kinabalu City Mosque is extensive. The mosque’s
economic, environmental and social well-being is fundamentally influenced by the way in
which the tourism industry operates. The objective of the project is to learn about the concepts,
theory and approaches in planning of destination planning in Kota Kinabalu City Mosque. The
Tourism is respecting the mechanism of tourists. It is based on the interests of tourists and
availability of interesting tourism product determines the future of tourism. The plan must be
matched with programs. The municipality has to develop the code of conducting culture
preservation security must be guaranteed.

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1.2 Organizational Chart and Gannt Chart

Below is the organizational chart of the team of the group project:

Figure 1.1

Efficiency of operation and minimization of internal conflict depend upon a clear understanding
of the authority, responsibilities, and titles of all individuals within the travel agency. An
organizational chart is the common method of visually depicting this organizational design
(Chucky Y. Gee, 1990).

FIGURE 1.1 shows a clear picture of our organization chart. Each level has the responsible,
function and task to be done in order to ensure the objectives of the plan can be achieved. In
this chart, we have one general manager and the assistant general manager and five
specialists. Each of the specialists has their own responsibility.

The first level in our organizational chart is the General Manager. The General Manager is
Miss Dayangku Athirah Atiqah Bt Abd Gaffar. General manager duties and responsibilities
cover all the ground which are oversee daily operations of the business organization, ensure
the creation and implementation of a strategy designed to grow the business and coordinate
the development of key performance goals for functions and direct reports. Second level in
the chart is the Assistant General Manager which held by Nurul Syafizatul Nazleeyah Bt
Abidin. Assistant General Manager in managing daily company operations to ensure positive,
safe and profitable working environment. Ensure that employees follow the company
standards, policies and strategies. Cooperate with General Manager in recruiting, training,
payroll processing, performance evaluation, promotions, and releasing the employees.
Coordinate with General Manager in planning short- and long-term projects, budgets, expense
controls, schedules, and manpower. The third level would be the specialists; Institutional

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specialist, Facilities specialist, Marketing specialist, Transportation specialist, and Tourism
specialist. The specialists collect the data and analyse after the data has been collected.

Figure 1.2 is the Gannt chart for the planning process:

Figure 1.2

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1.3 Mission and Vision of Kota Kinabalu City Mosque

The following vision and mission of Kota Kinabalu Mosque are as follows:

VISION

1. “Menjadi Masjid Contoh Yang Unggul dan Berwibawa” To become the superior and
respected mosque.

MISSION

1. “Melaksanakan Agenda Strategik Ke Arah Menjadikan Masjid Sebagai Pusat


Kecemerlangan Dan Tumpuan Masyarakat Melalui Pengurusan Yang Berkesan Dan Aktiviti
Keperluan Dunia Dan Akhirat.”

Figure 1.3 Vision and Mission of Kota Kinabalu City Mosque (Source: Mohd Anwar
Aizat)

Below is the recommendation of mission and vision For Kota Kinabalu City Mosque in terms
of Tourism sector:

MISSION

1. To enhance the visibility of Kota Kinabalu City Mosque as sustainable tourism destination.

2. To promote Kota Kinabalu City Mosque Kota Kinabalu architectural aspects as well its
natural attraction in the surrounding.

VISION

1. To sustain Kota Kinabalu City Mosque Kota Kinabalu as local Islamic tourism destination.

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1.4 Objectives and Goals

GOALS

1. To have the conceptual knowledge on how to conduct tourism survey and analysis.

2. Able to conduct ‘live’ tourism survey on existing tourism destination of Kota Kinabalu City
Mosque.

OBJECTIVES

1. To explain the concepts, theory and approaches of destination planning and development
of Kota Kinabalu City Mosque.

2. To analyse the multi-directional relationship exists between the nature of tourism


development and the consequences of development.

3. To present ideas verbally related to types of planning and development including policy
issues and standard design.

1.5 Kota Kinabalu City Mosque Background

Kota Kinabalu City Mosque is located near the sea, and also known as “The Floating Mosque”.
The city mosque is one of the most prominent attractions and largest mosque in the city of
Kota Kinabalu. The mosque has been nicknamed as The Floating Mosque since this majestic
white colored mosque floats on an artificial lagoon. The backdrop of this lagoon gives it a
surprisingly tranquil look which gets further augmented on a full moon night (Kota Kinabalu
Info, 2018).

Figure 1.4 Kota Kinabalu City Mosque during the day (Source: TripAdvisor)

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City Mosque is a colossal mosque which is capable of capacitating as many as 12000
worshippers at a time. Non-Muslim visitors can also make way into the mosque on all days of
the week except for Friday but only during non-prayer hours. All people desirous of visiting the
mosque are advised to wear respectable attire for example in APPENDIX 1.

The idea of establishment of City Mosque belongs to the year 1989 while its foundation was
laid in 1992. In the next two consecutive years, its development got lagged owing to shortfall
of funds. But soon things resumed, and the shrine was ready in early 1992. It was opened to
public on 2nd February 2000. Kota Kinabalu was formerly known as Jesselton and also
accorded with the status of a city at the very same time. The City Mosque is the second most
important mosque of Kota Kinabalu after State Mosque but its ambience as well as
composition is far more fascinating than the State Mosque. Its architectural design is much
similar to the Nabawi Mosque of Medina in Saudi Arabia. Nabawi Mosque is considered as
the second holiest mosque in the whole world. Its dome is also made in golden and blue
colours.

1.6 Location

Kota Kinabalu City Mosque stands on a huge land area of 14.83 acres at Pasir Road. This
location happens to be on the shores of Likas Bay, South China Sea, at a distance of about 3
km from the Kota Kinabalu city which means a drive of only about fifteen minutes. A visit to
City Mosque is included in most of the city tours when tourists opt for a packaged tour.
However, any individuals who would like to get there by themselves have other options of
getting there:

 Ride a self-driven bike that can be easily rented from KK.


 Board Bus No. 5A going towards UMS from Wawasan Plaza.
 Hire a taxi from any taxi point in KK.

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Figure 1.5 Map of the location (Source: Google Image)

Figure 1.6 Screenshot of the map of the location though Google Maps (Source: Esinin
Ansayal)

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TOPIC 2
METHODOLOGY OF COLLECTING DATA

2.0 Methodology of Collecting Data


In our study on Kota Kinabalu City mosque, we have applied a few methodologies of collecting
data. In order to acquires accurate and valid information that related to our study, we are
divided into five group whereby each group is led by our specialist on tourism resources,
education, facilities, marketing and transportation. Each group collected their data via
quantitative and qualitative approaches. We distributed questionnaires, interviewed our
respondents as well as on-site observation and reviewed on secondary data.

2.1 Quantitative Research


Quantitative method is defined as a systematic investigation of phenomenon by gathering
quantifiable data and performing statistical, mathematical, or computational techniques.
Quantitative research gathers information from existing and potential customers using
sampling method and sending out online survey, online polls and questionnaires by which the
result can be depicted in the form of numerical.

In our study, we have conducted survey research as quantitative research tool. We distributed
questionnaires and analyze the collected data into numerical results. We are divided into five
groups which all groups have own goals and objectives to be accomplish. Thus, each group
conducted their research with their own specific target respondents.

2.2 Qualitative Research


Qualitative research is a type of social science research that collects and works with non-
numerical data and that seeks to interpret meaning from these data that help us to understand
social life through the study of targeted population or places. We applied qualitative research
to investigate the meanings that people attribute to their behaviour, actions and interaction.

In our study, we conducted direct observation which brings us to the site, our chosen site is
Kota Kinabalu City mosque. We came to Kota Kinabalu City mosque several times to observe
the inventories which available and provided in the area. We also observe the surroundings
of our study site this includes feasibility study. Through the observation, we jot down data that
we required to accomplish our aims.

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Besides that, we also conduct in-depth interviews by interact with our focused group in one-
on-one setting to have better explaination. We asked questions related to our study and allows
the conversation to evolve based on the respondents’ respond.

2.3 Secondary Data Review

Secondary Data Review (SDR) is a research technique used to obtain information to create a
clear analytical overview. An analyst undertaking an SDR takes into account multiple pieces
of secondary data in order to create a coherent as possible picture on a possible picture on a
specific topic.

SDR aids us to acquire timely information and analysis. Thus, we can use that information to
make better decision. SDR also helps us to have full coverage of details that we need in our
study. In order to get primary data of Kota Kinabalu City mosque, we have surfed Kota
Kinabalu City mosque official website and another related website that promotes the mosque.

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TOPIC 3

TOURISM INVENTORY OF THE KOTA KINABALU CITY MOSQUE

3.1 Tourism Resources

3.1.1 Introduction

According to Gunn (1992), he pointed out that tourism industry originated from tourists’ desire
to travel, ended with the satisfaction of the desire. Therefore, without paying little attention to
the demand, planning should make meeting tourists ‘desire its initial target. He thought that
tourism planning is a course to determine an appropriate prospective action after a series of
choices. The course is dynamic, interactive. The prospective action is the achievement of
goals as well as the formulation of policies (Wang).

Kota Kinabalu City Mosque is one of the most well-known attraction in Sabah, Malaysia. The
mosque is famous as it has similar features as Nabawi Mosque in Medinah. Based on the
demographic research that has been carried out by the Tourism sector specialists, it was
discovered that most of the locals (Malaysian nationality) came to Kota Kinabalu City Mosque.
However, visitors who are non-Malaysians also visited the mosque for sightseeing purposes.
The tourists who came to visit Kota Kinabalu City Mosque wanted to experience the beauty of
the floating mosque in Sabah and also located beside the Tanjung Lipat beach. As for the
locals, they came to Kota Kinabalu City Mosque to pray as part of the obligation of being a
Muslim. Moreover, data collected stated that the age range of the visitors to KKCM are mostly
within 31 to 40 years old. Other than that, data collected shows that the visitors to KKCM are
mostly females than male visitors. The female visitors are mostly interested in wearing the
robe and hijab provided from the management of KKCM, so the tourists could take pictures
with the robe and hijab they are wearing while they are visiting the mosque. It is part of the
mosque’s rules and regulations to wear dresses that is modest and not appealing to respect
the holy site.

3.1.2 Existing

The following are the existing tourism attractions that is available at Kota Kinabalu City
Mosque:

1. Floating mosque.

The mosque floated on the lake and makes it different from other mosques in Kota Kinabalu.
The unique design and the structure of the mosque attracted the tourist to take picture and is

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similar to Nabawi Mosque in Medina. The Mosque has a mesmerizing view especially during
night because of the lights from the mosque.

2. The location of the mosque is located near the beach.

The tourists can directly see the sunset from the mosque during evening. The visitors can do
some recreation activity after visit the mosque at the beach located next to the mosque. The
facilities are provided for people to do their recreation near the mosque like jogging track. The
visitors can directly do some recreation activity like jog after performing their prayer.

3. The beautiful and unique Islamic carvings of the mosque.

The carvings on the dome of the mosque and the walls reflects the beauty of Islamic arts. The
arts tend to attract tourists who appreciates arts and exotic carvings of the mosque.

4. The management of the mosque has provided the proper attires for the tourist to go
inside the mosque.

The tourism department of the mosque has provided Muslim robes for men and women that
allows tourists to rent and wear them while strolling around the mosque.

3.1.3 Suggestion

The management should upgrade on the facilities for the visitors regardless Muslims or non-
Muslims. For example, at Putrajaya Mosque, the management provide a quick wear-on robes
that still properly fit for the Islamic environment at the mosque’s premises. Having the tourists
to change their clothes to Muslim Jubah/robe takes a lot of time for the tourist to change as
they might have short time to visit the mosque. the management should widen the choices of
robes for local and tourists.

Figure 3.1 shows the example of quick wear-on robe for tourists and locals.

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3.1.4 Issues Related

The issues related would be there are no tour guides provided at the mosque. Kota Kinabalu
City Mosque is known as one of the best attractions in Kota Kinabalu, providing no tour guides
would be hard for the tourists especially for the non-Muslims to understand the culture and
rules and regulations at the mosque. Next would be no explanations given to the tourist when
they come to the mosque premise. This is to avoid the tourists from behaving inappropriate
while at the sacred place. Some tourists might not understand why they could not bring shoes
inside the mosque. Furthermore, visual aids provided for the tourists are not enough as the
tourists required a lot of information about the mosque such as the history, the stories of Islam,
etc.

3.1.5 Ways to Overcome

To overcome the issues, the management should also focus on the tourism side of Kota
Kinabalu City Mosque besides the daily Jemaah prayer. One of the main incomes for the
mosque is from the fees from the tourists when visiting the mosque. So, the management
should monitor daily on the tourism department to ensure that the facilities for the tourists and
services given to them are not depraved. This is to avoid from getting bad reviews from the
tourists and give them good impression while they are here. Other than that, the workers from
tourism department of the mosque needs to speak politely to the tourists instead of scolding
them for not following the rules. To avoid this matter, the workers need to brief the tourists
before entering the mosque about the culture and what they should not do when they are at
the mosque. The workers also need to tell the tourists to control their voice at the mosque as
people are praying inside the mosque.

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3.2 Facilities and Services

3.2.1 Introduction

Tourism facilities is a component of regional touristic product. Facilities and infrastructure are
comprised of basic devices, buildings, and service institutions, whose existence is crucial to
the proper operating of economy and society. Tourism facilities of region in general comprises
four elements at the destination or related to the destination, which enable tourists staying and
using attractions, like accommodation facilities, gastronomy facilities, transport at the
destination, service in the range of leisure, retail network and other services.

3.2.2 Existing

The existing facilities which are available at Kota Kinabalu City Mosque includes shoes
storage for the tourist to put their shoes in the provided storage. The mosque charge RM1 to
tourists that would like to put their shoes at the provided place. Next would be the automated
teller machine (ATM) provided at the mosque. The ATM machine is placed near the entrance
of the mosque. Other facilities that includes would be the prayer mat, prayer veil, washroom
for wudhu taking, Qurans, and more. Food and beverages facilities are also offered at the
mosque such as restaurants, food kiosks, vending machine, and more. Other facilities like
Muslim robe rent for men and women, water-bicycle, and many others are provided for non-
Muslim tourists that would like to experience the Muslim vibe at the mosque however, water-
bicycle has been stopped for safety reasons.

3.2.3 Suggestion

Suggestions for the existing facilities at Kota Kinabalu City Mosque would be to always monitor
the facilities maintenance for better use in the future. Kota Kinabalu City Mosque has already
provided the needed facilities for locals and tourists, but the management required to monitor
their facilities and services regularly, so they can upgrade the facilities for better satisfaction
for local users and tourists.

3.2.4 Issue related

Based on the feasibility studies from the facilities and services specialists, Kota Kinabalu City
Mosque has several issues in terms of facilities that occurred at the mosque. The issues
include drainage system in mosque. From the outside of the mosque, the drainage system
contains litter and rubbish that could lead to drainage blockage. It shows that the management
overlooked at the problem of the cleanliness of the drainage system which also affect the sight
of the public.

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Figure 3.2 shows the rubbish on the drainage system of the mosque.

The next issue would be the condition of the rubbish bin at the mosque. Based on our
observation, the arrangement of the rubbish bins is not placed properly. The reason behind
this cause is some of the rubbish bin has blocked the pathways of the mosque. The
arrangement of rubbish bin at the destination can affect the cleanliness of the place as people
tends to throw rubbish at the nearest they could. Besides, the usage colour of the dustbin is
not suitable for the surrounding of the mosque.

3.2.5 Recommendation

From the above issues, ways to overcome this matter would be the management should take
action on the cleanliness of the drainage system. From our observation, the tourists will pass
by the drainage to take pictures of the mosque. Seeing that the drainage system is dirty and
smelly, it might give the tourists a bad experience while taking pictures of the mosque. The
management should take initiative to do a community service with the locals to clean the
drainage system and put a new rule that states not to throw any rubbish into the drainage
system. Other than that, the arrangement of the rubbish bin should be change. The rubbish
bin should be placed at areas where the tourists felt easier to see and reach while they are
strolling around the mosque. Figure 2.2 is the plan of the arrangement of the rubbish bin where
it should be suitable to be placed:

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Figure 3.3 shows the suggested arrangement of the rubbish bin.

In addition, from the data that we have collected, there is a suggestion where a smoking area
should be placed around the area of the mosque to prevent the locals and tourists to smoke
public as there are families with small children coming to the mosque, and to avoid cigarettes
thrown everywhere around the mosque.

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3.3 Institutional Facilities

3.3.1 Introduction

Educational facilities are the facilities provided to students, so that they can use every
opportunity to develop full potential. Educational facilities include buildings, fixtures, and
equipment necessary for the effective and efficient operation of the program of public
education, classrooms, libraries, rooms and space for physical education, space for fine arts,
restrooms, specialized laboratories, cafeterias, media centres, building equipment, building
fixtures, furnishings, related exterior facilities, landscaping and paving, and similar items which
the State Board of Education may determine necessary. However, educational facilities do not
include swimming pools, tracks, stadiums, and other facilities or portions of facilities used
primarily for athletic competition and the central and area administrative offices of local units
of administration (US Legal, n.d.).

3.3.2 Existing

Al-Quran education for special Children “AKEDEMI NUR ANIS”

Al-Quran education for special children at Kota Kinabalu City Mosque is for the children that
needs special attention and care that differs from typical students. Children differ in terms of
the characteristics of neurological, sensory ability, the ability to communicate, behaviour
emotional and physical characteristic. The special children will be taught by a teacher or
known as Murabbi in Islamic terms. The Murabbis have to be professional when teaching
these special children because they have different kind of problems. The fee for this class is
RM50 for each student. Actually, this education is free, but some parents understand that the
management should pay for the utility and facilities provided in classroom.

Arabic Class

Arabic class is open for the children starting from 7 years old and above. This Arabic class will
be held in “Shukbah Room” at Kota Kinabalu City Mosque. From our research, this class is
established since 2010. This class is 2 hours class and basically starting from 9 a.m. until 11
a.m. every week, the student will have different teacher based on the schedule that the
management prepared for them. The goal for this class is to make the students learning Arabic
for better understanding of Islam. The studies focused on Arabic, Tajweed, and recitation.

Pre-School Al-Quran Mubarak

The mosque implements a pre-school education program for children aged 5 to 6 years by
applying the National Preschool standard Curriculum, they also provide learning play oriented,
learning environment in the effort to develop the basic skills and potential of children in all

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aspects of its development in preparation for formal education. Besides, they also nurture and
complement the positive personality, character and self-concept and practice noble values
among children. Furthermore, Kota Kinabalu City Mosque Preschool Al Quran Mubarak also
produce the generation of outstanding albab and have a noble character in the future in line
with the formation of quality human capital.

Speech Therapy School Centre

Kota Kinabalu City Mosque also has a programme such as Speech Therapy School that can
help kids with different kinds of speech difficulties as well as language issues like dyslexia and
dyspraxia. Speech therapy can also improve communication skills in kids with language
issues. The type of kids that have this kind of problem is Articulation problems which is not
speaking clearly and making errors in sounds, fluency problems which has a trouble with flow
of speech, such as stuttering. Furthermore, resonance or voice problems which is trouble with
voice pitch volume and quality. With all of these kinds of problems, they will try to help the
children by their strategy which is language intervention activities, articulation therapy and
feeding and swallowing therapy. All of these strategies that Kota Kinabalu City Mosque provide
will slowly help to improve their communication and the improvement will probably show based
on the kids issues which is depends on how the fast kids apply on it.

Tuition Centre

Kota Kinabalu City Mosque also provides tuition centre for Mathematical, Science, Malay,
English Language and other subjects for schoolchildren and religious and Arabic classes,
courses and seminars for pilgrims and Muslims who want to claim knowledge. They also have
a class tuition during holiday and this will make the student that tuition there has use their
holiday time with their study and revision.

Ta’Lim An-Nisa Classes (Syukbah Wanita)

Kota Kinabalu City Mosque provides public education especially for those who wanted to study
about Islam. In this mosque, they have a particular management who handle about the
education, tourism and so on. Ta’lim An-Nisa is a class under a group called Syukbah Wanita
in Kota Kinabalu City Mosque. Syukbah Wanita is an organization that takes responsibility to
prepare some activities or something that can give benefit to people out there. They focus on
talks and classes for free to people. Their target are women of Islam because in Arabic
language, An-Nisa means ‘Women’. So, this class focuses on doing activities and do talks
with women.

Based on our research, Ta’lim An-Nisa do classes every week on Saturday. Usually, they will
take around 2 hours from 9 a.m. until 11 a.m. to do a simple talk about Islam with different

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topics. Sometimes, they will invite different motivators to share to people about topics
regarding Islam. But mostly, they prefer to share about the attitude or something that we can
take lessons from especially about Islam religion.

The interesting part of this Ta’lim An-Nisa is, they provide talks to people for free. They will
invite people to join this talk and sometimes they will provide meals for the guest. This group
has their own objective which is to make sure all people reach the message from this talk.
Ta’lim An-Nisa also has their own Facebook group where in this platform, they use the
opportunity to tell people about their activities. Moreover, people also can directly contact them
if they have any question about their community.

Figure 3.4 shows the example of advertisement by Ta’Lim An-Nisa Group

Tafsir Al-Quran classes

Kota Kinabalu City Mosque also provide a Tafsir Al-Quran classes for those who wanted to
study about the meaning of Al-Quran. The classes are open every day, but for the formal
classes they choose every Saturday around 2 p.m. until 3.30 p.m. based on their teacher’s
time. Meanwhile, the changes of time for this class is normal. They will put out notice and
inform people about the class’ availability at their Facebook page and at the information board.

The fee for Tafsir Al-Quran classes are free for public. They can only afford around 30 students
for one class. Unfortunately, people who actually join these classes are only around 15 people
every week and sometimes they only get 8 students per week. Based on our observation, this
class is very interesting because the teacher is very educated and gives out a lot of information
about al - Quran. Most of the teachers are alumni from overseas university such as Cairo.

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3.3.3 Suggestion

The suggestions for the existing institutional facilities would be the teachers should provide a
fixed class hour as some students might not have the time to attend their classes. the
management should provide a timetable for the teachers to come to class when they are free
during leisure time or discuss with the teachers at what time they should come to teach the
class. Next, the management should put up an advertisement about the free classes to the
public as not most of the public knew about the classes at Kota Kinabalu City Mosque. The
institutional management should take initiative in promoting and inviting more students to their
classes to teach more children and adults about Islam. As for the foreigners, if they are given
the opportunity to attend the classes and learn about Islam, they would agree to attend the
classes for free. So, the management for institutional should try and promote their classes to
the foreigners as well. Other than that, the management also could open their community
program to tourists as well, as part of initiative to invite Muslims and non-Muslims from around
the world to study about the culture and Islam in Malaysia.

3.3.4 Issues related

Based on our observation, the mosque open classes for Tahfiz students as early as 7 years
old. Tahfiz required the students to stay at the provided hostel at the mosque so they can
focus on reciting Al Quran. Sending children as early as 7 years old might affect the child’s
emotions and behaviour if not properly taught. Another issue would be the management has
not opened the mosque’s learning activities to tourists yet, as they only engage with the outer
part of the mosque and not with the activities regarding Islamic learning. The management
has never organised an event that involves in engaging with foreigners in previous years.
Lastly, the institutional facilities do not provide any fees to students who wants to come and
learn at the mosque.

3.3.5 Ways to Overcome

To overcome the issues related to institutional facilities, the management needs to think about
the age restrictions in Tahfiz class and any other classes that starts with age as early as 7
years old. They should begin classes for teenagers aged 13 years above that requires them
to live at the hostel. Next, the management should organize an event that allows them to
engage with the tourists. For example, they could provide a tour guide at the mosque and tell
them the history of the mosque, the stories about the Prophet Muhammad S.A.W, and more.
In addition, the management should consider about putting up fees for classes at the mosque.
The fees can pay for the utilities for maintenance, sewage managements, water bills and
electricity bills. The fees can also upgrade the institutional facilities that is already provided at
the mosque.

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3.4 Transportation

3.4.1 Introduction

Transportation has been an integral part of the tourism industry; transportation links tourists
with various tourist attractions. There is a general agreement that tourism expands more when
there are better transportation systems. In many parts of the world tourism had been
underperforming compared to the natural heritage the country is endowed with. One of the
things mentioned as the reason for under performance is poor transportation systems.
Transportation needs for tourism promotion and tourism development among others, to be
maintenance of the existing roads, construction of more roads/rail track/sea and air
transportation, and construction of local airports and enhancement of local flight operations.
And established that the level of security and safety in transportation systems is not bad
though transportation costs are considered high by tourists. Tourism development could be
even bigger if more could be done in various elements of transportation systems. It is an
important for all its stakeholders to take part to develop tourism in their regions.

Transportation is the main mean to carry passengers, that is, the tourists to the actual site
where tourism services are performed. The development of transportation, transportation
vehicles, infrastructure and using new technologies in this sector speed up the development
of tourism. If we pay attention to the statistics of World Tourism Organization, we may see that
the tourism dynamics has changed and increased rapidly between 2005 and 2015. In 2010
international tourist arrivals rose to 940 million. This in turn brought the economies $980 billion.
This trend can be explained with different factors. But the main important factor here is the
rapid development of transportation sector and application of technological innovations which
enable the tourists to reach many destinations of the world. Whether transportation plays
important role in enriching the travel experience of a tourist depends on the mode of
transportation and the frequency of use. Transportation can turn into a separate tourist
attraction element; cruising, Orient Express trains, boat trips along the river and etc. are the
best examples to tourist attractions (The importance of transportation to tourism development,
2016).

3.4.2 Existing

Before conducting a proper planning on transportation services in Kota Kinabalu City Mosque,
a feasibility study had been done in Kota Kinabalu City Mosque in order to see whether there
is a transportation services being provided from the mosque and whether a planning in terms
of transportation services necessarily needed to be done for the improvement of facility in Kota
Kinabalu City Mosque on tourism sector. Through our feasibility study on transportation
services in Kota Kinabalu City Mosque, we can see that in the mosque there is no

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transportation services being provided for the visitors or tourists that visiting the Mosque.
Specifically, the tourists came to Mosque by tourists’ buses from travel agency and some of
them are using taxi and grab to go to the Mosque. For local people, they are using their own
car when going to the Mosque and those that did not have a car usually using public
transportation. We also notice that in Kota Kinabalu City Mosque there is no specific parking
area for the tourists’ buses to park whereby the tourists’ bus just park at the side of the road.

3.4.3 Issues Related

The issues related to transportation facilities include the management did not provide a bus
stand near the mosque entrance. The public bus only drops passengers at the side of the road
near the mosque. The transportation provided for the tourists and locals are either by taxi or
Grab Car, public bus, and own transportation like cars or motorcycle. The public bus often
comes to the area of the mosque and the price of the transportation is usually cheaper than
taking taxi or Grab Car, but female passengers do not prefer to take bus because of safety
reasons. The transportation service is only provided for tourists that takes tour packages while
lone tourists have to plan their own transport.

3.4.4 Ways to Overcome

To overcome the issues related above, the management should consider of building a bus
stand for locals and tourists to ride the public bus. The nearest bus stand is located at the
other side of the road which is quite dangerous for people to go across the highway. The
suggested bus stand should be at the entrance of the mosque premises. Next, the tourism
sector of the mosque’s management should come up with a bus transportation for the tourists
such as shuttle bus, tourist bus and so on. The shuttle bus to go to Kota Kinabalu City Mosque
should be available for tourists and locals from Kota Kinabalu city and Kota Kinabalu City
Mosque. This matter also helps to prevent the females avoiding the risks while taking the
public bus though it is cheap and efficient, shuttle bus can be monitored by the mosque
management and the bus company.

21
3.5 Marketing Strategies

3.5.1 Introduction

In many cases, tourism marketing centres on attracting people to a specific location without
recommending specific sites or accommodations. For some locations, the attractions are so
well-known, the tourism marketer simply needs to remind consumers that the area offers a
good time. Some areas market themselves based on their attractions. Basic marketing
addresses four pillars of creating and selling a product or service: product, price, place and
promotion. In tourism marketing, the four Ps are often applied in the following ways:

Product

Tourism marketing includes determining the unique selling benefit or benefits one area has
over its competition. A destination might offer people looking to combine business and
pleasure ease of travel to and from the area, ample convention halls and hotels, interesting
nightlife, and activities for adult partners and children.

Price

When trying to attract tourists, locales often use discounts, loss leaders and bundling to draw
visitors. For example, a local chamber of commerce might solicit money from local businesses
to hold a free concert, sporting event or festival that generates hotel stays, restaurant visits
and another consumer spending. A hotel might offer discount coupons to a local restaurant.
The restaurant gets free referral marketing, while the hotel offers a value-added service to its
guests. Some hotels and resorts offer guests free shuttle service. Tourist centers carefully
analyze tourism trends and raise and lower their prices based on a busy or “high” season and
an off-season, and based on what their competitors are offering, to maximize occupancy rates.

Place

The “place” in the four Ps refers to where a business distributes its product or service, such
as in a store, online, using catalogues or through wholesalers. In tourism sales, location and
destination marketers sell through tour operators, travel agents, inside sales teams and by
setting up websites and phone operators to handle incoming inquiries. Spring break cities are
well known for working with packaged vacation tour companies that bring college students to
specific hotels by the busload. Destinations often offer free “site visits” to meeting planners,
providing free rooms at different hotels, meals, golf, tennis and guided tours to vetted business
professionals who select the location of meetings, seminars, retreats, conventions and trade
shows.

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Promotion

Tourism marketing uses a wide variety of communications strategies and techniques to


promote areas and destinations. A convention center might purchase advertisements in trade
magazines for meeting planners and send direct mail materials to corporations that hold
events. They might place ads in tennis or golf magazines to attract those consumers.
Destinations build websites and place ads in consumer publications read by their target
customers. Chambers of commerce are involved in promoting their areas generally and the
businesses within their areas specifically. This often includes offering potential visitors packets
filled with brochures, discount coupons and other materials.

3.5.2 Existing

Based on the observation, below are the findings that is found at Kota Kinabalu City Mosque
which includes:

a) Souvenir stalls

In the mosque, there are six stalls that sells souvenirs for locals and tourists such as tasbih,
key chains, and Jawi calligraphy frames. They also sell the Muslim-style clothing at their stalls
in the mosque near to mosque entrance door.

b) Website

From our findings, Kota Kinabalu City Mosque also has created a website which named
mbr.sabah.org.my. At the Kota Kinabalu City Mosque’s website, the committee has included
a lot of information such as education information, about the Madrasah and the activities that
Kota Kinabalu City Mosque offer every month.

c) Strategic place

From our observation, Kota Kinabalu City Mosque is a strategic place for visitors either
Malaysian or Non-Malaysian to visit this mosque. This is because the location of the mosque
is near to Kota Kinabalu city, and near to Tanjung Lipat beach. Besides, the visitors managed
to experience the beautiful sunset every day as the mosque is located next to Tanjung Lipat
beach and the mosque will light up during the sunset.

23
Figure 3.5 shows the view of the Mosque lit up during sunset

d) Marketing printed material

There are two printed marketing materials that we found at the mosque which is the banner
and brochure. These two marketing materials are part of the marketing strategy that they used
to promote the Kota Kinabalu City Mosque to visitors.

3.5.3 Suggestion

From the above existing marketing strategies, it shows that Kota Kinabalu City Mosque is lack
of promotions and information about the mosque for the tourists and locals. The locals mostly
come to the mosque to fulfil their obligations to God, while the tourists come there to
experience the Muslim environment and take pictures. The management needs to upgrade
their promotional activities to tourists and locals so more visitors will come to the mosque. the
mosque needs to consider of trying social media engagement to locals and tourists so they
people are interested of coming there to see and experience the activities offered. In addition,
the marketing team can collaborate with any travel agencies and also with other department
in the Mosque’s management to improve their engagement with people and add more
interesting activities regarding the studies of Islam.

3.5.4 Issues Related

The issues related to marketing strategies of Kota Kinabalu City Mosque includes lack of social
media interaction with the public. Nowadays, a destination could get popular from the power
of social media, but Kota Kinabalu City Mosque seems to less interact with social media since
the results of data collected stated that only few people heard about Kota Kinabalu City
Mosque from social media. Next, the tourists are charged with entrance fee to enter the
mosque premises. Even though the fee is cheap, there are some tourists who are disagreed

24
with the idea of charging tourists to enter the mosque, unless they are paying to rent the
Muslim robes.

3.5.5 Ways to Overcome

Marketing specialist has highlighted two recommendations or suggestions to improve


marketing strategy to become an effective marketing at Kota Kinabalu City Mosque which is
providing big LED screen in front of the main entrance at Kota Kinabalu City Mosque. The
main reason why Big LED Screen to be placed is because providing this big LED screen can
attract people to visit to Kota Kinabalu City Mosque by advertising the attractions, and the
activities at the mosque. People can easily see this Big LED Screen when they drive. Second,
create an application (Kota Kinabalu City Mosque Apps). This application consists of
education materials, information, activities that mosque provided. This is because, to make
things easier for people to access the information when using this app. The pictures below are
the examples of our big LED screen and Kota Kinabalu City Mosque apps that includes in
marketing specialist planning.

Figure 3.6 Big LED Screen

25
Figure 3.7 Kota Kinabalu City Mosque App

26
TOPIC 4
ANALYSIS AND SYNTHESIS OF QUESTIONNAIRE
4.1 Analysis Data on Tourism Resources

43%
Non-Malaysian
Malaysian
57%

4.1.1 Section A: Respondent Demographic Profile


1. Nationality

Pie Chart 1.0: Respondents’ Nationality

Based on our research at Kota Kinabalu City Mosque, we founded that the visitors are mostly
Malaysian compare to Non-Malaysian. According to the Pie Chart 1.0, Malaysian had 57%
compare to Non-Malaysian which is only 43%. Most of the Malaysian that visit this mosque
are Muslim because they want to perform their prayer as their obligation as being a Muslim
people especially for male who come for Friday prayer. This mosque become the chosen
destination for local people to visit as an attraction to release tension and see sunset because
of the mosque’s location is near to the beach. Non-Malaysian especially Chinese tourist and
Korean tourist like to visit this mosque because of the unique design of this mosque.

27
1. Age

10% 10%

10%
11-20 y/o
21-30 y/o
30% 31-40 y/o
41-50 y/o
51-60 y/o

40%

Pie Chart 1.1: Respondents’ age

Based on our research, we founded that the visitors that come to Kota Kinabalu City Mosque
is started within 11 years old to 60 years old. Most of the visitors are within 31 to 40 years old
which is 40% followed by 30% of 21 to 30 years old. Within the ages of 11 to 20, 41 to 50 and
51 to 60 years old have the same percentage which is 10%.

2. Gender:

40%
Male
Female
60%

Pie Chart 1.2: Respondents’ Gender

28
Based on our research, we founded that most of the visitors are female which is 60% and
male 40%. Most of them are interested to do sightseeing and just want to take pictures. For
female visitors especially Non-Malaysian, they like to visit this mosque because they are being
curious on how they are wearing Muslim’s attire. Most of the visitors from other country also
interested to see and feel the mosque internal environment.

29
4.1.2 Section B: Questionnaires

1. Does Kota Kinabalu City mmosque provides the best attractions for tourists?

100
90
80
70
60
50
40
30
20
10
0
Strongly Strongly
Disagree Neutral Agree
disagree Agree
Non-Malaysian 0 0 0 31 69
Malaysian 0 0 0 41 59

Bar Chart 1.0: Question 1

Based on Bar Chart 1.0, most of the visitors answered ‘agree’ and ‘strongly agree’. For Non-
Malaysian, there were 31% answered ‘agree’ and 69% of them answered ‘strongly agree’. For
Malaysian, most of them answered strongly agree which is 59% and 41% answered agree.
We got different responds from the visitors regarding their answer, mostly they give the similar
reasons.

The reasons why of the visitors choose “strongly agree” because they are attracted to see the
architecture and the unique design which is designed as floating mosque that make people
amazed to go there. The good location of the mosque which is near to the beach also attracted
the visitors to take pictures and see the sunset during evening. Furthermore, the mosque also
has a nice view during night especially on a full moon night. For the visitors that answered
“agree”, they agreed with the questionnaire but at the same time they also are hopefully the
responsible management can manage the problem of the dirty lake.

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2. Does visiting Kota Kinabalu City mosque give you more information about Islam?

100
90
80
70
60
50
40
30
20
10
0
Strongly Strongly
Disagree Neutral Agree
disagree Agree
Non-Malaysian 0 0 0 62 38
Malaysian 0 29 53 18 0

Bar Chart 1.1: Question 2

Based on our collected data, the non-Malaysian visitors mostly answered “agree” which is
62% and the others answered, “strongly agree”. For Malaysian visitor, most of them
answered “neutral” which is 53% and the others answered “disagree” and “agree”. During
the research, the Malaysian that answered “disagree” said that there is no tour guide or staff
approach them to explain about Islam or any relating information during their visit. For
Malaysian that answered “agree”, they said that this mosque has provide and sell the Islamic
books over there. so, people can read by their own selves. The best thing about this mosque
is they also provide Islamic classes for people that want to study about Islam. So, this is also
become the opportunity for younger people that want to learn and add more knowledge about
Islam.

For the Non-Malaysian, they chose “agree” and “strongly agree” because they were guided
by the tour guide and the staff at the mosque. They have been explained about the Islam
instead the mosque’s history.

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3. Kota Kinabalu City Mosque can represent a live museum of Islamic Tourism.

100
90
80
70
60
50
40
30
20
10
0
Strongly
Disagree Neutral Agree Strongly Agree
disagree
Non-Malaysian 0 0 0 69 31
Malaysian 0 0 41 35 24

Bar Chart 1.2: Question 3

According to the data that we have collected, there are 31% of Non- Malaysian and 24% of
Malaysian visitors chose “strongly agree” because the Kota Kinabalu City Mosque is the
sacred place for Muslims to do their prayer inside the mosque. All visitors who visit this mosque
can see how Muslims perform their prayer without disturbing them. The visitors also give
reason why they chose “strongly agree” because they can see the Muslim environment like
hearing “Adzhan” on live and see on how Muslim wearing their attire like abaya and scarf.

For 41% of Non-Malaysian that chose “disagree”, the reasons are because Malaysian visitors
want to protect their mosque and religion from any harm because nowadays there are many
global threats such as bombing mosque at Christchurch but at the same time Malaysian
visitors also want to promote their mosque by represent the mosque to a live museum of
Islamic tourism.

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4. Kota Kinabalu City mosque is the best place for Muslim travellers.

100
90
80
70
60
50
40
30
20
10
0
Strongly Strongly
Disagree Neutral Agree
disagree Agree
Non-Malaysian 0 0 0 77 23
Malaysian 0 0 24 64 12

Non-Malaysian Malaysian

Bar Chart 1.3: Question 4

Based on the collected data, majority from the both visitors chose “agree” because this
mosque is huge place for Muslim travellers to performs their prayer and they can create
bonding between other visitors and local people there. The mosque also convenience for
Muslims to perform their prayer and for women, the changing room is separated. The mosque
has strategic place to perform prayer and they can do some recreation activities after praying.
For instance, reading the holy Quran. There are some Malaysian visitors answered “Neutral”
because they just come to this mosque just to perform their prayer and leave after they
finished.

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5. Tourism centre help you to gain more information about Kota Kinabalu City mosque.

100
90
80
70
60
50
40
30
20
10
0
Strongly
Disagree Neutral Agree Strongly Agree
disagree
Non-Malaysian 0 0 15 70 15
Malaysian 0 24 35 29 12

Bar Chart 1.4: Question 5

Based on our survey, most of the visitors answered “agree” as the tourism center in Kota
Kinabalu City Mosque helps the visitors to understand better about the mosque information.
Most of the Non-Malaysian and Malaysian visitors said that they can learn more about Kota
Kinabalu City Mosque because they can directly read on some information about the mosque
that available at the tourism center. Thus, they can read more details about the mosque with
the information that are provided. There also tour guide that are knowledgeable to aids visitors
to give further explanation about the mosque. There is 24% of Malaysian visitors chose
“disagree” because they come to the mosque just to perform their prayer and they leave after
they finished.

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4.2 Analysis Data on Facilities and Services

4.2.1 Section A: Respondent Demographic Profile

1. Gender

47% Male
53% Female

Pie Chart 2.0: Respondents’ Gender

Referring to the Pie Chart 2.0, majority of our respondents are male. The total amount of our
respondents is 30 persons whereby we have 16 male respondents (53%) and 14 female
respondents (47%).

2. AGE

3%
10%
15-20 years old

50% 21-25 years old

37% 26-30 years old

Pie Chart 2.1: Respondents’ Age

Pie Chart 2.1 depicts the age of our respondents. Majority our respondent aged 30 years, and
above which represent 50 percent of the pie Chart. Respondent who aged 15 to 20 years old
are the minority of the respondents with only 3 percent. Second highest number of percentage
(37%) represents by respondent who aged 26 to 30 years old while 10 percent of the
respondents who aged 21 to 25 years old.

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3. Marital Status

7% 3%

37% Single
Married
Divorced
53% widowed

Pie Chart 2.2: Respondents’ Marital Status

Pie Chart 2.2 shows marital status of our respondents. 53 percent of our respondent are
married couples that came to visits Kota Kinabalu City mosque for leisure trip. The lowest
number of respondents are those who are widowed with only 3%. There is 37 percent of
respondents who are single while the marital status for 7 percent of the respondents are
divorced.

4. Origin Country

7% China
10% Japan
33% Singapore
7%
South Korea
13% United Kingdom
Turkey
13%
17% New Zealand

Pie Chart 2.3: Respondents’ Origin Country


Pie Chart 2.3 illustrates the origin country of our targeted respondents which is the
international visitors. There are 7 origin countries where our respondent come from which are
China, Japan, Singapore, South Korea, United Kingdom, Turkey, and New Zealand. Most of
our respondents come from China (33%) and followed by Singaporeans (17%). Third highest
number of percentages shared by respondents from Japan and South Korea with 13 percent.
Respondents from Turkey represents 10 percent of the overall percentages. Respondent that

36
coming from United Kingdom and New Zealand also shared same percentage of 7 percent
which is the lowest number of percentages.

5. Occupation

17% Student
20%
Self-Employed

33% Salaried
30%
Retired

Pie Chart 2.4: Respondents’ Occupation

Referring to the Pie Chart 2.4, it shows the occupation of the respondents. Majority of our
respondents are salaried (33%) while minority of our respondents are retired visitors (17%).
30 percent of our respondents are self-employed while 20 percents of our respondents are
students.

37
4.2.2 Section B: Questionnaires
1. The Kota Kinabalu City mosque provide enough facilities.

16
14
12
10
8
6
4
2
0
Disagree Neutral Agree Strongly Agree
Likert Scale 4 14 9 3

Bar Chart 2.0: Question 1

Referring to Bar Chart 2.0, the question asked whether the facilities provided in Kota
Kinabalu City mosque is sufficient or not. Majority of our respondents,14 respondents
answered ‘neutral’ because they do not care about the facilities of mosque. Minority of 4
respondents answered ‘disagree’ as they only preferred to do sightseeing outside the
mosque. 9 respondents answered ‘agree’ because they are satisfied with the available
facilities while 3 respondents answered ‘Strongly Agree’ as the facilities are sufficient and
fulfill their needs.

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2. The facilities provide at the Kota Kinabalu City mosque are safe to use.

25

20

15

10

0
Neutral Agree
Likert Scale 8 22

Bar Chart 2.1: Question 2


According Bar Chart 2.1, the question is about the safety of facilities in mosque. Majority of
our respondents is answered ‘Agree’ as they viewed that facilities of the mosque are safe to
use. ‘Wuduk area, washroom, rest dorm and playground still in decent condition based on
our respondents’ view. Some of them answered neutral because they do not care about the
facilities of mosque and their objective visit to mosque is to be sightseeing and take pictures.

3. The Kota Kinabalu City mosque need to upgrade their current facilities.

25

20

15

10

0
Neutral Agree Strongly Agree
Likert Scale 2 6 22

Bar Chart 2.2: Question 3

Bar Chart 2.2 shows on question 3 whereby it regarding to whether the mosque ‘s facilities
need to be upgrade or not. Majority of our respondent, 22 of 30 respondents answered,
‘Strongly agree’. Based on their opinion, Kota Kinabalu City mosque need to be upgrade and
develop because the mosque aged about 19 years old (2000-2019). Even though they

39
answered ‘neutral’ for the question 1 and for the question 2, most of them agree the facilities
are deteriorating. However, based on this question they recommend the facilities in mosque
need to be renew even though it’s safe to use so far. They answered ‘strongly agree’ because
they think it is crucial for safety of visitors and local people who often visits the mosque.
Development and preservation also needed to sustain the Kota Kinabalu City mosque as the
Islamic tourism hub for Sabah.

4. Do smoking area need to be provided at Kota Kinabalu City mosque?

20 18

15

10
6
5
5
1
0
Disagree Neutral Agree Strongly Agree
Likert Scale 1 6 5 18

Bar Chart 2.3: Question 4


Referring to the question 4, the question is about smoking area need to be provide at the
mosque area or not. Based on the tourist opinion, most of them answered ‘Strongly Agree’
and some of them answered ‘Disagree’. They strongly agree because there are too many
snipe around the mosque.The best choice is provide smoking area minimize the waste. Yet,
one of our respondents from Western United Kingdom disagreed on providing smoking
because he said mosque is a sacred place. The reaction of every respond from our
respondents is different and we analyzed the best way to solve the problem. The best choice
is providing smoking area at the mosque area as smokers can smoke only at the designated
area.

40
5. The Kota Kinabalu City mosque provides adequate facilities for visitors such as
wheelchair.

14
12
10
8
6
4
2
0
Strongly Strongly
Disagree Neutral Agree
Disagree Agree
Likert Scale 1 2 12 13 2

Bar Chart 2.4: Question 5


Referring to the Bar Chart 2.4, the question is about the mosque provide adequate facilities
for visitors or not. Most of our respondents answered ‘Agree’ and some of our respondents
answered, ‘Strongly Disagree’ and ‘Agree’. the reason some of them answered Strongly
Disagree’ and ‘Agree’ because they only preferred sightseeing outside of the mosque. They
only interested of the exterior of the mosque. At the exterior of the mosque, they don’t provide
enough adequate facilities.

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4.3 Analysis Data on Institutional Facilities

4.3.1: Section A: Respondent Demographic Profile

1. Nationality

Pie Chart 3.0: Respondents’ Nationality

Respondent that we choose for this questionnaire are 18 respondents for Malaysians and
12 chosen respondents are from non-Malaysian. This is because, we need to get their
responds for this question about the education system in Kota Kinabalu City mosque.

42
2. Gender

Pie Chart 3.1: Respondents’ Gender

Gender of the respondents was taken into consideration during the survey. A total of 9
respondents were men equivalent to 30 percent (%) meanwhile women were amounted to 21
which are 70 percent (%). They were chosen randomly to answer the questionnaire to achieve
the objectives as stated.

3. AGE

Pie Chart 3.2: Respondents’ Age

Respondents of 30 people of various ages were also chosen randomly to answer the
questionnaire. The researcher has already set that between 10 years old until 49 years old to

43
answer the questionnaire to achieve the objectives of the research. Majority level of age are
in 10-19 years old which amounted to 50 percent (%). Next, the level of age is in 20 - 29 years
old which are 9 respondents equal to 30 percent (%) while for both level of age 30 - 39 and
40 - 49 years old equivalent to 10 percent (%) respectively.

4. Religion

Pie Chart 3.3: Respondents’ Religion

In order to achieve the objectives of the research, religion of a respondent also put as a
demographic to know their level of exposure into Kota Kinabalu City mosque.15 respondent
were Muslim amounting to 50 percent which are the majority while the minority is Christianity,
6 respondent equivalent to 20 percent (%). Buddhism were only 9 from 30 respondent equal
to 30 percent (%). None of the respondents are Buddhism.

44
4.3.2. Section B: Questionnaires

1. Learning and education system in Kota Kinabalu City mosque are helpful especially for the
children.

Pie Chart 3.4.1: Question 1

Pie Chart 3.4.2: Question 1

45
On this part, 30 respondents were chosen randomly to answer the questionnaire which consist
of 5 question that concerning about education section in Kota Kinabalu City mosque in order
to achieve the objectives of the research.

Question 1 preferably asked the respondent if learning and education system in Kota Kinabalu
City mosque are helpful especially for the children since the mosque have so many Islamic
learning institutes that provided for any stage level of age. Majority the respondent from non-
Malaysian which we asked for 12 people of non-Malaysian answer are totally neutral which
58 percent (%) and 25 percent answer agree and 25 percent answer at totally agree.
Respondent whom answer neutral are because of their level of exposure into Kota Kinabalu
City mosque very limited which means they only a tourist that come to visit this mosque. So,
they do not have many exposures or know about the education system in this mosque.

For the Malaysian, we choose randomly for 18 people which include student at Kota Kinabalu
City mosque majority of them answer totally agree with 67 percent (%). This is because, most
of them have knowledge of this education and some of them are student from this school.
None of them answer for disagree which is 22 percent answer for agree and 11 percent answer
for neutral. Also, those respondents have friends and relatives whom getting education in any
one of the learning institute at Kota Kinabalu City mosque. So, those respondents are known
better that learning and education system are really helpful for the children especially in the
formation of moral and character to be a khalifah in themselves first before lead the ummah.

2. Will you learn about Islam if the management gives the opportunity?

Pie Chart 3.5: Question 2

46
Question 2 asked the respondent about the foreign tourist have the initiative to learn about
Islam. All of the respondents answer totally agree. 30 answer for totally agree equivalent to
100 percent (%). This is because the visitor in Kota Kinabalu City mosque obviously see the
tourist obey the rule whereby the tourist is compulsory to wear a proper attire like abaya and
scarf. The foreign tourist also donates some of their money into sincere donation fund of the
mosque because they have some awareness for those people who are in needy state. They
also purchase and buy some scarf and jubbah for their family and relatives at their origin
country. They also took some of the reading materials that have been wakaf from certain
people which their identity is not being exposed.

3. Kota Kinabalu City mosque always conducts programme that involve both host
communities and foreign tourist.

Pie Chart 3.6.1: Question 3

Pie Chart 3.6.2: Question 3

47
Question 3 asked the respondent about Kota Kinabalu City mosque always conduct a
programme that involve both host communities and foreign tourist. 100 percent (%) of tourist
answer for totally agree with this kind of program. This is because, most of them interested to
join of there have opportunity to join this education program.

Local people answer for this question is 83 percent of them answer totally agree and 17
percent answer for totally disagree. Respondent whom answer totally agree are because of
they always involved and engaged themselves with activities and programme that held by
management of Kota Kinabalu City mosque like Qurban, Akikah, mating course, and so on
that involve host communities. Notice board also display and paste all the pictures all the
activities that have been done previous year. Respondent whom answer for totally disagree
are those tourists whom never engaged themselves with any activities that being held by the
management of Kota Kinabalu City mosque. The respondents are totally disagreed as they
also mentioned the management of Kota Kinabalu City mosque has never organise any event
or programme that involving the foreign tourist during the previous years before.

4. The education fee on learning institute at Kota Kinabalu City mosque should be free.

Pie Chart 3.7.1: Question 4

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Pie Chart 3.7.2: Question 4

Question 4 directly asked the visitor that the education fee on learning institute at Kota
Kinabalu City mosque should be free. Majority the answer for the non-malaysian is are totally
disagree which amounting to 58 (%) while 42 percent of them from 12 respondent for non-
malsyian people answer totally agree. Those respondents whom answer totally disagree are
because of they have the sense and awareness that the management of Kota Kinabalu City
mosque need to pay for all the utility for the maintenance, sewage managements water bills
and electricity bills. So, they think that the Kota Kinabalu City mosque should have some fees
in their learning institution.

Majority of Malaysian also answer for this education should be free is totally disagree. This is
because, they also think about the bills and the salary of teacher in this institution. Even
though, the parents themselves volunteer to pay more than the requirement fee per month
which is RM 50.00 per student as in part of their donation and charity which are their shares
in deen. Those respondents whom answered for totally agree are because of they suggest
that education need to be free in order to attract younger generation to study and explore more
about Islam. Moreover, free education can help the poor student to get some additional
knowledge especially in Arabic class.

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5. Kota Kinabalu City mosque need to improve their education management.

Pie Chart 3.8.: Question 5

Pie Chart 3.8.2: Question 5

Question 5 were state that all the learning institutes in Kota Kinabalu City mosque need to
improve their education management. Majority the respondent from non-Malaysian answer 83
percent from 12 respondent neutral. This is because, they don’t have exposure about the
education system in Kota Kinabalu City mosque. 17 percent of them answer for agree which
is they know about the education system in Kota Kinabalu City mosque based on their
research and read from the information board in this mosque. 18 respondents from Malaysian
answer for this question totally agree which means they agree if the education system in this

50
mosque should be improve. Most of them are student from this class and they know about the
learning process at the class.

51
4.4 Analysis Data on Transportation

4.4.1 Section A: Respondent Demographic Profile


This section explained the results of demographic part in the quantitative questionnaire
conducted in Bandaraya Mosque, Kota Kinabalu Sabah. .

1. Gender

17%
23%

Local people (male)


Local people (female)
Non-Malaysian (female)
23%
Non-Malaysian (male)

37%

Pie Chart 4.0: Respondents’ Gender


Based on the Pie Chart above which in the aspect of gender, we can see that the majority of
people who visits the Mosque is local people which is 18 of them. Therefore, 18 of the local
people who visits the mosque consists of 11 females and 7 males, the percentage will be 37%
of females’ visitors which is the highest and 23% for males’ visitors. For the non-Malaysian
visitors, there are 12 of them which also consist of females and male visitors. The highest
visitors for non-Malaysian who visits the Mosque is females’ visitors which 7 of them, while
there are only 5 males for non-Malaysian who visits the Mosque. As for the percentage for
non-Malaysian, the highest percentage is females which 23% while male visitors got 17%.
From this pie Pie Chart also we can assume that regarding on gender aspect in non-Malaysian
and local people we can see most of visitors who visits the Mosque is female gender and the
lowest will be male gender. This is because female is more attracted in travelling to explore
the uniqueness of attraction in other countries other than males.

52
2. Nationality

17%
23%

Local people (male)


Local people (female)
Non-Malaysian (female)
23%
Non-Malaysian (male)

37%

Pie Chart 4.1: Respondents’ Nationality

The Pie Chart above depicts the nationality of visitors who visits the mosque. We can see that
the highest visitors who visits the Mosque is from local people which is 18 of them, while for
the non-Malaysian visitors there are only 12 of them. For the percentages for both of the
visitors, for local people there are 65.5% which is the highest and the lowest will be 34.5%
from non-Malaysian visitors. We can conclude that between local people and non-Malaysian,
local people are the most frequently visitors in the Mosque rather than non-Malaysian visitor.
These situations happen because the majority of people who live near the Mosque are local
people, so it will be easy for them to go to the Mosque at any time. For non-Malaysian, they
only get the chances to visit the Mosque when they travel to Sabah, Malaysia.

53
3. Age

10% 10%

3%
Local people (male:15-20)
10%
Local people (female:15-20)
Local people (male:20-40)

20% Local people (female:20-40)


10% Local people (male:40-60)
Local people (female:40-60)
Non-Malaysian (male:15-20)
Non-Malaysian (female:20-40)
7%
Non-Malaysian (male:40-60)
20%
7% Non-Malaysian (female:40-60)
3%

Pie Chart 4.2: Respondents’ Age

Based on the Pie Chart above, it is related to the ages of people which is local people and
non-Malaysian who visit the Mosque. The highest stages of age who visit the Mosque are
between 20 to 40 ages. For local people, there are 9 of them and for non-Malaysian it was 6
of them. The second stages of ages that visits the Mosque is between 15 to 20 which consists
6 persons from local people and 2 persons from non-Malaysian visitors. Therefore, for the
third stages of ages that mostly visits the Mosque is between 40 to 60 ages that consists 3
persons from local people and 4 persons from non-Malaysian visitors. The highest percentage
come from ages 20 to 40 which is 50%, this is because people on this age tend to go to
religious places to strengthen their bonding with each other and focusing on religious activities.
The second is come from range age 15 to 20 which is 30% and the third is the lowest which
is range age 40 to 60 which is 20% only.

54
4.Marital Status

7%
13%

10%
Local people (male:single)
Local people (female:single)
Local people (female:married)
Local people (male:married)
17%
27% Non-Malaysian (male:single)
Non-Malaysian (female:single)
Non-Malaysian (male:married)
Non-Malaysian (female:married)
7%

6%
13%

Pie Chart 4.3: Respondents’ Marital Status

Based on the information that stated in the pie Pie Chart above it is mentioned about the
marital status of visitors that visiting the Mosque. In this data collection we have use two types
of marital status which is single and married. From the given data above, there are 12 single
person visits the Mosque while the other 6 persons are already married. As for non-Malaysian
visitors, there are 7 of them are single while 5 of the non-Malaysian visitors are already
married. As we can see, the highest percentage in marital status come from single status
which is 63.3%, while married status got the lowest percentage which is 35.7%, the reasons
are people who are single tend to go to the Mosque because they still do not have any
commitment and they are easy to go to the Mosque. As for the married people, sometimes
they are too focused on working.

55
5. Period time of visit

8% (1)
17% (2)
8% (1)
Non-Malaysian (male:3 to 5
days)
Non-Malaysian (female:6 to 10
days)
Non-Malaysian (male:11 to 15
17% (2)
days)
Non-Malaysian (female:11 to 15
days)
Non-Malaysian (male:16 to 20
days)

50% (6)

Pie Chart 4.4: Respondents Period Time of Visit

The Pie Chart above illustrates about non-Malaysian visitors that come to visits the mosque.
The highest length of stay is from 6 to 10 days that consists females’ visitors only. Second,
are from 11 to 15 days which consisting of 2 males and 1 female. Thirdly, are come from 3 to
5 days that consisting 2 persons which is males and the lowest is from 16 to 20 days that
consists 1 person only which is male visitor. The highest percentage is from 6 to 10 days which
is 50%, this is because the length of stay between 6 to 10 days packages still consider cheaper
for traveller to purchase and they want to spend more time in one place only. The lowest
percentage is from 16 to 20 days and 3 to 5 days which both of them only get 8% only, the
reason might be the visitors do not want to spend much time in one place only and it also
might be financial factors.

56
4.4.2 Section B: Questionnaires
This section explained the results of quanlitative questionnaire conducted in Bandaraya
Mosque, Kota Kinabalu Sabah. There is five question and overall of 30 questionnaires being
distributed to 30 respondents.

1.The Kota Kinabalu City mosque did not provide bus-stop.

6
5
4
3
17% 17%
2
1 14% 13%
0
Strongl Strongl
Strongl
y 7% Strongl Strongl y Disagre Neutral 7%
disagre
Neutral Neutral Agree Agree 3%
y agree y agree disagre e (NM (NM
Neutral y agree
(LP (M)) (LP (F)) (LP3%
(M)) (LP(F)) (NM(F)) (NM
e (LP 3% 3% (LP (M))3% 3% e (NM (M)) 3%
(LP (F)) (M))
(F))
(M)) (F))
LIKERT SCALE 5 4 1 2 1 1 4 1 1 2 5 1

Bar Chart 4.0: Question1

Info:
LP(M): Local People (Male)
LP(F): Local People (Female)
NM(M): Non-Malaysian (Male)
NM(F): Non-Malaysian (Female)
Based on the Bar Chart 4.0 above, the male local people and the non-Malaysian female are
17% strongly disagree and neutral respectively. The male local people choosing neutral about
14% and while the female local people strongly disagree about 13% that the mosque did not
provide bus-stop. This is because maybe the non-Malaysian and local people perceived that
they are able to enter the mosque by their own directly. Next, there are 7% male local people
agree that the Bandaraya mosque did not provide bus-stop. The non-Malaysian male shared
the same data about 7% indicated that they are strongly disagree the Bandaraya mosque did
not provide bus-stop.

57
This is because the mosque did not provide any transportation to visit the places. Basically,
the visitors that come to the mosque are mostly by their own transportation. The female local
people indicated the neutral results about 3% that mosque did not provide bus-stop, however
there are some female local people indicated that 3% agree as well. Besides that, the male
local people 3% are strongly agree that the mosque did not provide bus-stop. The reason is
the male local people should perceive transportation to the mosque as there are compulsory
to perform their prayer compare to female Muslims.

The shortage of the transportation influences the amount of visiting the mosque. Meanwhile,
the non-Malaysian female are strongly disagreed, and the non-Malaysian male disagree about
3% respectively. This is because the non-Malaysian visitors are provided transportation by the
tour operators on their tour packages usually. Thus, they should not worry about the
transportation because it provided on the packages and all they need is just follow the tour
guide. Some of the non-Malaysian male indicated the neutral result regarding to the mosque
did not provided bus-stop about 3%. This reason is some of them are preferring to visit the
mosque by their own, while the others are tending to follow the tour packages exactly. Lastly,
the non-Malaysian female are strongly agreed about 3% the mosque did not provide bus-stop.

2. The transportation service is always available.

4
4
3 13%
2 4 2
10% 2 2 2
2 2 1 2 2 2
1 3 1
7% 7% 1 7% 7% 7% 6% 6% 6% 6% 6% 6%
0
Strongl
y 3% Neutra
Disagr Neutra
l
Agree
Strongl
3% Strongl Disagr Neutra Neutra Agree Agree Strongl Strongl
Agree y agree ee l y agree y agree
disagre ee l (LP (LP(M) y agree l (NM (NM(M (NM
(LP(M) (LP(F)) (LP(M) (NM(F) (NM(F) (NM (NM(M
e (LP(F)) (F)) ) (LP(F)) (M)) )) (F))
) ) ) ) (F)) ))
(LP(F))
LIKERT SCALE 3 2 2 1 4 2 2 2 1 2 2 2 2 2 2

Bar Chart 4. 1: Question 2

58
The transportation service are always available at Bandaraya Mosque. For likert scale it stated
that the percentage for local people who choose strongly disagree for this statement are 10 %
of them which is only female. For disagree and neutral, both are female and it show that this
statement are 7%. For male, their choose for neutral which is 3 % of them. For the statement
that shows that their are agree for this statement are 13% of them are come from male and
7% are from female. For strongly agree for this statement, male recorded are also 7% followed
by female are at the same percentage. For the foreigner, who choose disagree for this
statement are 3% of them are female only. For neutral also being choose by female and male
both recorded are 6%. For agree with this statement both male and female also recorded a
same percentage which is 6%. And for strongly agree with this statement both male and
female are recorded also in same percentage are 6%.

3. Taking bus is easy for visitor.

5 21%
4

2
11% 11% 11%
1
7% 7% 7% 7% 7%
0
Disagre
Neutral Agree Agree
Strongly Strongly 4% Agree
4% e Neutral Neutral Strongly Agree 4% Disagre
agree agree (NM (NM agree (NM e (LP
(LP(F)) (LP(M)) (LP (F)) (NM(M) (NM(F))
(LP(M)) (LP(F)) (M)) (F)) (NM(F)) (M)) (M))
)
LIKERT SCALE 6 3 3 2 2 1 2 3 2 2 1 1

Bar Chart 4.2: Question 3

Besides that, the local people female shows that the neutral results for taking bus is easy to
visitor about 21%. Some of the local people for both genders male and female are agree that
taking bus is easy about 11%. Normally, the local people around in Kota Kinabalu often take
bus as their public transportation because it is easy and affordable price. Instead of that, they
can save their time and energy to visit the mosque without using their own transportation,
while decreasing of consuming a car fuel, as well reduce the traffic congestion. However, the
non-Malaysian female indicates neutral result (11%) taking bus is easy.

59
This is because the non-Malaysian female relies on the tour packages, and some of them did
not prefer taking bus due to the risk and the convenient. There are two altogether strongly
agree shared the same results about 7% taking bus is easy which are the male and female
local people. However, the non-Malaysian male recorded a little of disagree about 3% that
taking bus is easy to visitor. This reason is perhaps the visitor did not know where is the bus
need to take from their current location to the mosque.

Therefore, the difficulty of searching bus to the mosque influences the movement of the visitor.
The non-Malaysian female also indicated the neutral result about 7%, but some of them are
strongly agree taking bus is to visitor about 7% as well. The reason is some of the female
visitor are they are worry about the safeness taking the transportation and some of the traveler
visitor tend to choose bus as the adventurous tour such, they like to take a risk as a challenge.
Furthermore, the non-Malaysian for both gender choosing agree altogether about 7% and 4%
respectively. Meanwhile, the male local people recorded the less disagree amount about 4%.

4. Kota Kinabalu City mosque provide transportation services for visitor.

3 17%

0
10% 10% 10%
Strong
Disagr Neutr Strong Disagr Disagr Neutr Neutr
Disagr Neutr Agree ly Agree
ee al Agree ly ee ee al al
ee (LP al (LP agree (NM(
(LP(M)
6% 6% 7% (LP(M) (LP(F))
(F)) 7% (M)) (LP(F))
7% (LP
agree (NM (NM (NM (NM(
7% 7% M))
) ) (LP(F)) (F)) (M)) (F)) M))
(M))
THE MOSQUE PROVIDE
TRANSPORTATION SERVICE FOR THE 1 2 2 3 2 3 2 3 2 1 5 2 2
3%
VISITORS 3%

Bar Chart 4.3: Question 4

60
3%
The mosque provide transportation service for the visitor. For likert scale for local people, that
have choose disagree, the male are recorded are 3% of them meanwhile, female recorded
was 6% of them. For neutral male recorded are also 6% and female are 10% of them are
choose neutral. For agree, local people from male are recorded 7%. Meanwhile, female are
10% of them are choose for agree. For strongly agree male, are recorded are 7% of them
and followed by female are 10% of them choose for strongly agree in local people. For
foreigner male stated that their disagree with this statement are, 7% and female 3%. For
neutral female recorded are 7% only meanwhile female recorded are 17% and for agree only
male are stated that their are agree with this statement which is recorded 7%.

61
5. They should provide sufficient parking space to minimize traffic congestion.

8
7
6
5
4
3 23%
2
1
0
Strongl
Strongl
y Strongl
y Strongl Strongl Neutral Agree
Neutral Agree Neutral disagre y agree
disagre y agree y agree (NM(M (NM
(LP(M)) (LP(F)) (NM(F)) e (NM
e14% 13% (LP(M)) (LP(F))
13% )) 13% (F))
(NM(M (F))
(LP(M))
))
THEY SHOULD PROVIDE ENOUGH
PARKING SPACE TO REDUCE TRAFFIC 1 2 4 4 7 4 2 4 1 1
CONGESTION
7% 7%

3% Bar Chart 4.4: Question 5 3% 3%

The Bar Chart shows the highest strongly agree contribute by the female local people about
23%. Next, followed by the female local people stated that they are 14% agree that the mosque
should provide enough parking space. The male local people also indicated that they are
strongly agree (13%) that the mosque should provide facilities such a parking space. An
enough parking space nearby the mosque could avoid the traffic congestion instead of letting
the visitor parked their car at the outside of the mosque. This situation increases the
congestion between the cars that influence visitor did not prefer to perform their mass prayer
at Bandaraya mosque.

The non-Malaysian for both genders is indicated that neutral and agree result about 13%
respectively. Usually, the non-Malaysian people are taking a tour bus to visit any particular
attraction places around Kota Kinabalu. But, some of the non-Malaysian visitor also prefer the
Bandaraya mosque provide enough parking to extend the exist parking. The male local people
and the non-Malaysian female show that the neutral (7%) about to provide parking space.

Besides that, the male local people also stated about 4% that strongly disagree to provide
parking space. The reason pertaining to provide an enough parking space is it might take
costly and it need a certain place to expand. The non-Malaysian male indicated that 3% of
them strongly disagree. However, about 3% of the non-Malaysian female is strongly agreeing
to provide enough parking space to reduce traffic congestion.

62
4.5 Analysis Data on Marketing Strategies

4.5.1 Section A: Respondent Demographic Profile

1. Gender

Nationality Male Female


Malaysian 12 (40%) 15 (50%)
Non-Malaysian 2 (7%) 1 (3%)
Total 14 (47%) 16 (53%)

Table 1: Data of the total of gender based on two category Malaysian and non-Malaysian

GENDER (MALAYSIAN) GENDER


(NON-MALAYSIAN)

FEMALE
44% MALE 33% MALE
56% FEMALE FEMALE
MALE
67%

Pie Chart 5.0: Respondents’ Gender


Based on our qualitative and quantitative data, we get 30 respondents to complete our
research about Kota Kinabalu City Mosque. From the gender list most of our respondents,
there is male and female. This respondent is from Malaysian and Non-Malaysian. For
Malaysian, total male respondents are 12 persons or 40% and female respondents are
15persons or 50%. Malaysian respondent is the most because they want to do they religious
matter. Besides, for Non-Malaysian respondents is female is 3% or 1 person only and male is
7% or 2 persons only. We only get 3 responds from tourist because the other is busy to do
sightseeing in area Kota Kinabalu City Mosque. So, Malaysian and Non-Malaysian most
respondents are female to visit Kota Kinabalu City Mosque.

63
2. Nationality

Nationality Percentage
Malaysia 27 (90%)
Non-Malaysia 3 (10%)
Total 30 (100%)

Table 2: The data of the nationality of the respondent.

NATIONALITY

10%

Non- Malaysia
Malaysia

90%

Pie Chart 5.1: Respondents’ Nationality


Based on our respondent there are two category that we divide. Based on the Pie Chart the
most our respondents are Malaysia that total up to 27 person or 90% and only 3 persons or
10% of the respondents is Non-Malaysia. The higher total of Malaysian is because they spend
more time to that place and they do the reciting and praying in the mosque other than Non-
Malaysian. Non-Malaysian tourist has been set their time when they come to that place
because they have limited time to do sightseeing there. That why most of the respondent is
Malaysian.

64
3. Age

AGE Total
Below to 20 4
20-30 23
30-40 3
Table 3: The data of number of age into three categories

AGE

10% 13%

BELOW TO 20
20-30
30-40

77%

Pie Chart 5.2: Respondents’ Age.


Based on the Pie Chart this the age group. We have divided to 3 categories. First is below to
20, second is 20-30 and third is 30-40. But most of the respondents is 20-30 years old 23
person or 70% that majority of the tourist is young generation. For the two categories below
to 20 is 4 person or 13% and 30-40 years old is 3 person or 10%. Most of the respondent is
young, because they like to explore many things also want to get more experience from the
journey.

4. Marital Status

Gender Married Single


Malaysian 2(7%) 1(3%)
Non-Malaysian 23(77%) 4(13%)
Total 25 5

Table 4: Data of marital status

65
Non-Malaysian Malaysian

13%

3%
single single
married married
7%

77%

Pie Chart 5.3: Respondents’ Marital status

There are two categories of marital status which is married and single. There are 77%
Malaysian people are married, and 13% are single. Non-Malaysian respondent 7% are
married, and 3% of them are single. Most tourists prefer to travel with families rather than
backpackers while for Malaysian respondent majority of them has a family and they visit the
mosque is for religious matter.

66
5. Length of Stay In State

Non-Malaysian Malaysian

0%

3% 27%

43%

0% 7%

17%
3%

below 5 days 6-10 days below to 5 days 6-10 days


11-15 days 16-20 or above 11-15 days 16-20 days

Pie Chart 5.4: The length of Non-Malaysia and Malaysian respondents stay in state

There are 4 different length of stay in the state which is below 5 days, 6- 10 days, 11-15 days
and 16-20 or above. For Non-Malaysian, mostly our respondent is stay in state 6 to 10 days
is 7% while 16 to 20 days 3%. For Malaysian, mostly our respondent stay in state 16 to 20
days is 43%. Secondly, Malaysian respondent choose to stay in state below 5 days is 27%
while to stay in state 6 to 10 days is 17% and Malaysian respondents choose to stay in state
11 to 15 days is 3%.

67
4.5.2 Section B: Questionnaires

1. Social media is the main power to promote the tourism place like Kota Kinabalu City Mosque

16

14

12

10

0
Strongly Agree Agree Neutral Disagree Strongly Disagree

Malaysian Non-Malaysian

Bar Chart 5.0: Question 1

The Bar Chart 5.0 above shows that 2 respondents from Non-Malaysia and 4 from Malaysian
respondents are strongly agree that the social media is the main power to promote the tourism
place. While, there are 8 Malaysian respondents and 1 is from Non- Malaysian respondent
are agree for this questionnaire statement. Next, for neutral, there are 15 respondents from
Malaysian people are answer neutral for this questionnaire. The respondents answer neutral
for this question are from grey hair which the pension person and some of them is bureau of
Kota Kinabalu City Mosque.

68
2. The price for entrance fee is affordable

12

10

0
Strongly Disagree Disagree Neutral Agree Strongly Agree

Malaysian Non-Malaysian

Bar Chart 5.1: Question 2

Based on our qualitative and quantitative, we get 30 respondents which are from Malaysia
and Non-Malaysian. We get the data based on questionnaire and Google form. Based on
question of the price for entrance fee is affordable, that are 9 Malaysian respondents are
strongly agree about the entrance fee. They are strongly agreed because the price is very
cheap because they are local people. For agree, there are 11 local people is agreed about the
entrance fee for tourists. Next, 7 are Malaysian tick neutral because the price is not too
expensive and not too cheap. It is neutral. Besides, there are 2 Non-Malaysian which is from
China are strongly disagree about the entrance fee. This is because they feel very expensive
to pay for entrance fee and rent clothes to enter the mosque. Finally, there also Non-Malaysian
which is from Korea are disagree about the entrance fee

69
3. Kota Kinabalu City Mosque web are easier to access information.

12

10

0
Neutral Agree
Malaysian 7 11
Non-Malaysian 0 3

Malaysian Non-Malaysian

Bar Chart 5.2: Question 3

Based on Bar Chart above, it shows the all respondents are agree and neutral about the Kota
Kinabalu City Mosque web are easier to access information. According the data we get, 11
Malaysian are agreed about the web are easy to access information and 3 Non-Malaysia
which is from China and Korea also agree about the web. For tourists, they can search
information at web about Kota Kinabalu City Mosque before they go to mosque and gain more
knowledge. Finally, 7 local people give answer neutral because they can go direct to mosque
to get the information and can search through the internet.

70
4. Kota Kinabalu City Mosque can become a popular destination in future

25
20
20

15

10
7
5 3

0
Yes No
Malaysian Non Malaysian

Bar Chart 5.3: Question 4

The Bar Chart above shows that there are 23 respondents of Malaysian respondent respond
yes and 7 respondents respond no. For this question survey, 23 of Malaysian respondent
respond yes because they believe using good marketing strategy and apply good
management can attract more people comes to Kota Kinabalu City Mosque in near future.

Secondly, for Non-Malaysian respondent, majority of them respond yes which is Kota Kinabalu
City Mosque can become a popular destination in near future. This is because from their
observation, almost every day the tourists visit this mosque either go by themselves and travel
agencies.

71
5. Kota Kinabalu City Mosque is one of my destination activities

14
12
12
10
8
8 7
6
4 3
2
0
Malaysian Non Malaysian

Strongly Agree Neutral Agree

Bar Chart 5.4: Question 5

The Bar Chart 5.4 shows there are 12 Malaysian respondents strongly agree, while 8
respondents agreed, and 7 respondents answered neutral for this questionnaire which is Kota
Kinabalu City Mosque is one of their destination. For Malaysian respondents, they respond
positively towards this question because majority of them visit the mosque for religious
purpose and joining the activities that Kota Kinabalu City Mosque provided. Other than that,
there are positive respond from Non-Malaysian respondent which is 3 of them strongly agree
that Kota Kinabalu City Mosque is one of their destination activities. This is because, in their
itinerary they have included Kota Kinabalu City Mosque for their activities and destination to
visit.

72
CONCLUSION

In conclusion, planning for a tourism destination is not an easy task as we need to see from
every aspects of the planning. Tourism planning and development requires the students to
understand how to analyse tourism data. Other than that, it requires the specialists to
understand deeper on how to organise and conducting tourism survey at chosen destination.
Furthermore, students also learned on how to propose potential tourism products such as
activities, attractions, facilities, promotional, etc based on our findings of data.

What we have learned after we finished with this task is, it is important to study about new
things as additional information. Also, we have learned about the importance of catering the
needs of our clients. Other than that, we have learned about team work and their devotion in
doing group project can affect the quality of the project report and the communication between
members is also important as it can affect the report as well.

73
References
Ashe-Edmunds, S. (2019, January 25). The Definition of Tourism Marketing. Retrieved from
biz fluent: https://bizfluent.com/about-6683884-definition-tourism-marketing.html

(2019). Facilities and Services in Kota Kinabalu City Mosque. (E. Ansayal, Interviewer)

(2019). Institutional Facilities . (N. Y. Jamree, Interviewer)

Kota Kinabalu Info. (2018). KK CITY MOSQUE – THE FLOATING MOSQUE. Retrieved from
Kota KInabalu Info: https://kotakinabaluinfo.com/city-mosque-kota-kinabalu/

(2019). Marketing Strategies at Kota Kinabalu City Mosque. (J. Hasan, Interviewer)

The importance of transportation to tourism development. (2016, January 30). Retrieved from
Linked In: https://www.linkedin.com/pulse/importance-transportation-tourism-
development-fda-ba-itc-mba-emba

(2019). Tourism Facilities at Kota Kinabalu City Mosque. (R. Rahim, Interviewer)

(2019). Transportation Facilities at Kota Kinabalu City Mosque. (F. Roslie, Interviewer)

US Legal. (n.d.). Educational Facilities Law and Legal Definition. Retrieved from US Legal:
https://definitions.uslegal.com/e/educational-facilities/

Wang, Q.-S. (n.d.). Tourism Planning. Retrieved from


http://cf.cdn.unwto.org/sites/all/files/pdf/presentation_6_sep.pdf

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APPENDICES

Appendix 1: Shoe rack for Tourists

Appendix 2: Kota Kinabalu City Mosque Internal Entrance

75
Appendix 3: KK City Mosque Management Organizational Chart

Appendix 4: Akademi Nur Anis

76
Appendix 5: Play area for children

Appendix 6: Restaurants at the side of the mosque

77
Appendix 7: Donation ATM Machine

Appendix 8: Stalls inside the inner part of the mosque

78
Appendix 9: Rubbish Bin near the mosque

Appendix 10: View inside the mosque

79
Appendix 11: Prayer Hall

Appendix 12: Banner that promotes the activities at mosque

80
Appendix 13: Kota Kinabalu City Mosque bird eye’s view

81

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