Naomi E.

Lozy
862-226-1989 • naomilozy@gmail.com • 7 Budd Way, Wayne NJ, 07470
https://www.linkedin.com/in/naomi-lozy/
Education
Rutgers University - New Brunswick, NJ 2014-2018
Bachelor of Arts, Marketing Communications
• Honors: Cum Laude – GPA: 3.7
• Specializations: Public Relations, Strategic Communication
• Minors: Business Administration and Psychology
• Dean’s List: Spring 2015, Fall 2015, Spring 2016, Fall 2016, Fall 2017, Spring 2018

Professional Experience
Arrow Promotional Group, August 2018 – Present
Marketing Coordinator | New York, NY
• Lead creation and implementation of 2019 omnichannel marketing strategy
• Manage social media for 3 brands, constructing/executing weekly campaigns to drive engagement
• Implement marketing and promotion tactics that led to a 50% increase in social media reach and
21% increase in email response rate
• Own marketing budget by assessing advertising opportunities & managing cost allocation
• Design eye-catching, action-inducing content for social media, ads, blogs & email newsletters
• Conduct and analyze research for Arrow Promotional Group’s market area
Robb Digital Marketing, May 2017 – June 2018
Digital Marketing Analyst | Edison, NJ
• Maintain and improve client reputations through effective social media account management
• Construct, curate and publish all social media and blog content for beauty and retail clients
• Extract and assess website analytical data and compile detailed SEO/keyword reports for clients
• Contributed to the overall improvement of client website traffic by an average of 88%
• Compose, create and produce digital advertisements for various client websites
The Commencement Group, May 2016 – June 2018
Marketing & Sales Leader | Newark, NJ
• Lead sales teams of up to 15 people daily, maximizing sales totaling over $37,000 per day
• Forecast traffic patterns to identify optimal location for maximum sales, and procure space
• Record, calculate and log finances at day’s end—Includes merchandise & earnings breakdown
• Exceeded core sales goals at 100% of events; Exceeded stretch goals at 93% of events

Leadership
• Leadership Development Mentor – Focus in operational excellence, diversity and inclusion
• Events Manager: Gamma Phi Beta – Plan & execute philanthropy events for 250+ people
• Children’s Miracle Network Hospital Liaison – Coordinate meetings and events to engage college
students with adolescent hospital patients

Additional
• Skills: Adobe Photoshop, Hootsuite, WordPress, Buffer, Canva, SEMRush, Search Engine
Optimization, iMovie