Professional Documents
Culture Documents
settings, and it may involve the exchange of verbal and nonverbal communication. Group
communication is generally as effective as those involved make it. A group that is organized and
gives group members equal opportunities to express opinions and convey ideas is significantly
more productive than a group that contains distracted individuals or put some participants at a
disadvantage.
Definition of meeting
A meeting is a gathering of two or more people that has been convened for the purpose of achieving
a common goal through verbal interaction, such as sharing information or reaching
agreement. Meetings may occur face-to-face or virtually, as mediated by communications
technology, such as a telephone conference call, a skyped conference call or a videoconference.
venue. A venue is the place where an event or meeting is happening. If you're going to see the
best band ever, you should get to the venue early to get a good seat. Venue is derived from the
Latin for "come" (venire), and it's a place people come to.
An agenda is a list of meeting activities in the order in which they are to be taken up, beginning with
the call to order and ending with adjournment. It usually includes one or more specific items of
business to be acted upon. It may, but is not required to, include specific times for one or more
activities. An agenda may also be called a docket, schedule, or calendar. It may also contain a listing
of an order of business.
A press release, news release, media release, press statement or video release is a written or
recorded communication directed at members of the news media for the purpose of announcing
something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to
assignment editors and journalists at newspapers, magazines, radio stations, online media,
television stations or television networks.
A press release is considered both as a public relations and publicity tool. A press release can fall under
one of six categories, however, and each type of press release have its own format and is different from
the other, and have vast differences in how a message should be conveyed to media people.
1. General News Release: These are generally about the news that must be distributed to the
media people. The main purpose of this type of press release is to generate interest, coverage and
exposure for the company that distributed the press release. For instance, if a company holds a
contest or has some news to share it would create a general news release.
2. Launch Press Release: A launch press release is similar to a general news release in terms of
format, but its intent is much more specific. A launch press releases is more urgent or timely, and its
main purpose is to create a buzz regarding a launch — whether it’s about launching a company,
organization, website or some sort of product.
3. Product Press Release: This type of press release contains the product specifications with a
focus on publishing the news about launching of a new product or service, or if a new or upgraded
version is released.
4. Executive or Staff Announcement News Release: If there are staff changes in the company
especially, if these changes involve high management authorities, Executive press release are
created. This type of press release is different from a general news release in the sense that it can
contain biographical information to support the information. An executive or staff announcement
news release also often include photo or photos of new staff or executives.
5. Expert Positioning Press Release: This type of press release focuses on a company report and
include statistics or results. It can also include news from another organization and other supporting
information. One would create and distribute an expert positioning press release if he/she want to
show an individual’s expertise in a subject area with the goal of building him or her up as the person
media people would go to in the future.
6. Event Press Release: An event press release describes the 5Ws — who, what, when, where
and why. An event press release basically looks like a list or outline instead of having paragraphs. An
event press release is created with the hope that the media will make the event known to the public.
Press conferences are an indispensable tool for getting media attention. They can be organized by
campaigners to present issues related to the campaign to journalists.