BIBLIOGRAPHY

A. Book

Roman Pichler. (2015). Product Startegy and Roadmap Practices for

Digital Age. Strategize

https://www.romanpichler.com/romans-books/strategize/

Jose Ramon Albert (2017) Philippine Institute for Development Studies

https://www.pids.gov.ph/press-releases/371

B. Journal

Nielsen (2013) 4 factors that influence Filipinos' decision to buy

https://www.rappler.com/business/features/32721-what-influences-
filipinos-decision-to-buy-products

Francis (2018) Elevating Expectations: 5 Ways Product Quality

Impacts Your Brand

https://www.business.com/articles/5-reasons-why-product-quality-
matters/

Bill Thomson (2018) Creating a Strategic Product Plan

https://www.pragmaticmarketing.com/resources/articles/creating-a-
strategic-product-plan
 Thomas Oppong (2018) The Importance of Location in Business

https://alltopstartups.com/2018/03/15/the-importance-of-location-in-
business/

Campbell (2015) Things to consider before starting a food cart business

https://www.entrepreneur.com.ph/startup-tips/Things-to-consider-before-starting-
a-food-cart-
business?fbclid=IwAR16_vI4TQwaEKNK2cdBdl3w0nrEhRtv12ElMapGn7ZHZNH
rYT_GZDE29BU

Roman Pitchler (2015) The Product Strategy

https://www.javacodegeeks.com/2015/05/the-product-strategy-defined.html

Adrien Lemaire (2018) Customer Satisfaction: everything you need to know

https://www.dimelo.com/en/blog-post/customer-satisfaction-definition-
measurement

Pinoyentre (2008) BERNABEST FOOD PRODUCTS INC. Siomai House

http://www.pinoy-entrepreneur.com/2008/10/14/siomai-house/

C. Thesis

Gretchen Palma (2011) SIOMAI HOUSE

https://prezi.com/8a1fr1uhu1oy/siomai-house/
 D. Online Sources

Kallie Wells (2015) Competitive Environment

https://study.com/academy/lesson/what-is-a-competitive-environment-in-
business-definition-examples-advantages-disadvantages.html

Hitesh Bhasin (2008-2017 ) Marketing Management Articles

https://www.marketing91.com/product-strategy/
https://www.marketing91.com/quantitative-market-research/

John Wanamaker (2011) Half the money I spend on advertising is wasted

https://www.stratoserve.com/2013/06/adwords-ppc-resolves-half-
the-money-i-spend-on-advertising-is-wasted.html