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Reg. No.

Question Paper Code : BS2112

M.B.A. DEGREE EXAMINATION, AUGUST/SEPTEMBER 2017.

Second Semester

(Common to All Branches)

DBA 7205 — INFORMATION MANAGEMENT

(Regulations 2013)

Time : Three hours Maximum : 100 marks


Answer ALL questions.

PART A — (10  2 = 20 marks)

1. Differentiate data and information.

2. What is technology transfer?

3. What is system development methodology?

4. What is a system flowchart?

5. What is data warehousing?

6. What is concurrency management in DBMS?

7. What is ethical hacking in IT?

8. What is software audit?

9. What is e-business?

10. What is pervasive computing?

PART B — (5  13 = 65 marks)

11. (a) Discuss the importance of functional information systems.


Or

(b) How does DSS help to collect, organize and analyse business data to
facilitate business decision-making activities?
12. (a) Who is system analyst and what are his/ her various responsibilities?

Or
(b) What are the advantages and disadvantages of object oriented analysis
and design?

13. (a) Why is concurrency management needed? What are the main categories
of concurrency management mechanisms? (5+8)

Or

(b) What is data mart? What are the reasons for creating a data mart?

14. (a) Discuss the role of information technology in disaster management.

Or
(b) Discuss the ethical practices to be followed in information technology
practices.

15. (a) Discuss the role of information management in ERP.

Or
(b) ‘‘Business organizations believe that cloud computing is very important
to the success to their business’’ How?

PART C — (1 × 15 = 15 marks)
Case Study

16. (a) ‘‘Cyber attack is nothing but a digital nuclear bombs’’ – substantiate this
statement.

Or
(b) Case Study:
Internet is built around the idea of openness. It allows people to connect
and exchange information freely. Much of this is because of the idea of
net neutrality. Net neutrality will enable users to visit any site which
they want with same speed. The websites should open up with same
speed. The term “Net Neutrality” was invented by a professor named Tim
Wu in Columbia University Media law in 2003. If there would be no net
neutrality then, ISPs (Internet Service Providers) will be having all the
powers to control data transfers and they will frame the traffic in order to
get extra benefits from it. In the absence of net neutrality the internet
with which we are familiar with will not exist at all. It might be possible
that users have to pay according to “package plans” in order to access
websites.

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Now the problem is that the facilities which we are getting from the
internet these days may not last longer as the open internet is in danger.
Chances are there that the net neutrality will be replaced by differential
pricing for internet usage. It will control the transfer of data which will
directly affect users surfing experience. In fact, ISPs in India are trying
to take control of the traffic that flows from their servers. For example,
the debate on net neutrality picked up in India when telecom operator
Bharti Airtel in December 2014 decided to charge extra for making
Internet calls. However, the company rolled back its plan after public
protest. In the light of this, TRAI in February 2016 barred telecom
service providers from charging differential rates for data services. TRAI
may review these regulations after a period of two years. Meantime,
TRAI had issued a pre-consultation paper on net neutrality. It is an
attempt to identify the relevant issues in these areas, which will help
TRAI in formulating its views on the way forward for policy or regulatory
intervention on Net Neutrality. The last date for receiving comments
from stakeholders on net neutrality is July 5, 2016. Legally, the concept
of net neutrality doesn’t exist in India. But, TRAI can keep the internet
open and consumer-friendly by forming rules that protect net neutrality.
These are early days so it is easy to do. If ISPs manage to change the
system, it may become too late.

Questions
(i) Legally, the concept of net neutrality doesn’t exist in India. Does it
make the ISPs to go against the net neutrality?
(ii) Should there be rewards for ISPs that uphold the net neutrality as
compensation against revenue loss? Why?
(iii) Do you think the concept of “Net Neutrality” is against the concept
of “demand and supply”?
(iv) Do you think the “differential pricing” of internet is an effective
marketing tool? How?
(v) As an information management consultant, what are your
suggestions to ISPs, internet users, and government to have a fair
policy on ‘‘Net Neutrality”?

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