Questionnaires

1. Personal information:-
Name:-
Age:-
Address:-
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Gender:- (a) Male [ ] (b) Female [ ]

Status:- (a) Student [ ] (b) Employee [ ] (c) Professional [ ]
(d) Business People [ ] (e) House wife [ ]

2. Do you know about CPF INDIA PVT. LTD company products?

(a)Yes [ ] (b) No [ ]
If yes, how did you come to know about this CPF INDIA PVT. LTD company
products?
(a) Print media [ ] (b) Collogues [ ] (c) Family members [ ]
(d) Friends [ ] (e) TV advertisements [ ]

3. Do you use CPF India Pvt. Ltd products?

(a) Yes [ ] (b) No [ ]

4. What made you to purchase the CPF India Pvt. Ltd products?
(a) TV advertisements [ ] (b) Brand name [ ] (c) Quality [ ]
(d) Service [ ] (e) Price [ ]
5. Through which medium of advertisement did you come to know about CPF
India Pvt. Ltd products?
(a) Television [ ] (b) Print media [ ] (c) Hoardings [ ]
(d) Others [ ]

6. Which medium of advertisement will reach the maximum people?

(a)Print media [ ] (b) Television [ ] (c) Hoardings [ ]
(d)Word-of-mouth [ ]

7. What do you think about the CPF India Pvt. Ltd products advertisement?
(a) Attractive [ ] (b) Anxiety [ ] (c) Emotional [ ]
(d) Informative [ ] (e) Motivational [ ]

8. Does CPF India Pvt. Ltd products advertisement exhibit brand image?
(a) Strongly agree [ ] (b) Agree [ ] (c) Disagree (d) Strongly
disagree [ ]

9. Do you think that CPF India Pvt. Ltd advertisements are designed to all
segments of the people?
(a) Yes [ ] (b) No [ ]

10.Does CPF India Pvt. Ltd product advertisement exhibit the information about
their products?
(a) Less information [ ] (b) More information [ ]
(c) Complete information [ ] (d) No information [ ]
11.Do you think that frequency of CPF India Pvt. Ltd advertisement is good
enough to attract the customers?
(a) Yes [ ] (b) No [ ]
12.Do you recall the advertisement of CPF India Pvt. Ltd products, when you see
some features are related to the advertisement?
(a) Yes [ ] (b) No [ ]

13.Which is the best time period the advertisement should be shown on

television?
(a) 7am to 9am [ ] (b) 9am to 12pm [ ] (c) 12pm to 3pm [ ]
(d) 3pm to 6pm [ ] (e) 6pm to 10pm [ ]

14.Should CPF India Pvt. Ltd products have to increase the frequency of their
advertisement in order to compete with others?
(a) Yes [ ] (b) No [ ]

15.Does a CPF India Pvt. Ltd product represent our culture in the advertisement,
when compared to other brand?
(a)Strongly agree [ ] (b) Agree [ ] (c) Disagree [ ]
(d) Strongly disagree [ ]

16.Does CPF India Pvt. Ltd advertisement influence you while buying the
products?
(a) Yes [ ] (b) No [ ]
If yes, name the aspects that influence you while buying the products?
(a) Message of advertisement [ ] (b) caption [ ] (c) price [ ]
(d) Special offers [ ]
17.When there is a advertisement, which advertisement do you recall
immediately?
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18.Is there any other media through which CPF India Pvt. Ltd’s products can
advertise its product when compared to other brands?
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19.CPF India Pvt. Ltd Company should use any celebrity in its advertisements?
(a) Need [ ] (b) Not needed [ ] (c) Must [ ] (d) No idea [ ]

20.When you see the advertisement of CPF India Pvt. Ltd products do you share
the additional features of the products with your friends?
(a) Yes [ ] (b) No [ ]

21.How do you rate the CPF India Pvt. Ltd’s products advertisement with regard
to the following?
 Style of the advertisement?
(a) Poor [ ] (b) Average [ ] (c) Good [ ] (d) Great [ ]
 Tone used in the advertisement?
(a)Poor [ ] (b) Average [ ] (c) Good [ ] (d) Great [ ]
 Words used in the advertisement?
(a) Poor [ ] (b) Average [ ] (c) Good [ ] (d) Great [ ]
22.Are the competitors of CPF India Pvt. Ltd products are creating advertisement
which are effective than CPF India Pvt. Ltd products?
(a) Yes [ ] (b) No [ ]

23.Give some suggestions for the CPF India Pvt. Ltd products to improve the
advertisement effectiveness?
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Thank You