Project Report on

“A Study on Using Social Networks as a Marketing tool to promote Career Management at

SMAC Info Labz Pvt .Ltd”

By

RAJ RAVI KATAGERI

1TB17MBA16

Submitted to

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELGAUM

In partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION Under the guidance
of

INTERNAL GUIDE EXTERNAL GUIDE

Mr Sridhar K. Mr Ravi Kumar

Assistant Professor
CEO
 ACKNOWLEDGEMENT

It is my foremost duty to express my wholehearted thanks to my guide Mr Sridhar K (MBA

Department),BNM Institute of Technology,Bangalore,for his invaluable guidance,support and
motivation during the course of this one month internship program.His inspirations at every stage of
my work have helped immensely in completion of this project work and preparation of the report.

My special thanks to all the faculty members of the department for their unstained support and
encouragement,which contributed for the successful completion of the work.

My profound thanks to Mr Ravi Kumar,CEO,SMAC Info Labz Pvt.Ltd,who took keen interest in
explaining concepts and imparting necessary inputs pertaining to the project work,without which,it
would not have been possible for me to complete this work.

I am also thankful to other executives and staff of the company for their co-operation.

Last,but not the least,I am indebted to my family members and friends for their blessings and
encouragement.

Raj
Ravi Katageri

USN No: 1TB17MBA16

Place : Bangalore
Date: 18.02.2019
 TABLE OF CONTENTS

Sl No Topic Pg No
Chapter 1 Introduction 1-11
Industry profile,Company
profile
Chapter 2 Theoretical Background 12-17
and Literature Review
Chapter 3 Research Design 18-21
Chapter 4 Data Analysis and 22-61
Interpretation
Chapter 5 Summary of Findings and 62-67
Conclusion
Bibliography 67
 LIST OF TABLES

Table Title Pg No
number
Table 4.1 TABLE SHOWING THE AGE 22
GROUP OF THE
RESPONDENTS

Table 4.2 TABLE SHOWING THE NUMBER 24

OF RESPONDENTS WHO USE
DIFFERENT TYPES OF SOCIAL
NETWORKING TOOLS

Table 4.3 TABLE SHOWING THE 26

NUMBER OF RESPONDENTS
WHO KNOW ABOUT SOCIAL
NETWORKS
Table 4.4 TABLE SHOWING WHETHER THE 28
RESPONDENTS FEEL IT IS
IMPORTANT TO PROMOTE CAREER
MANAGEMENT THROUGH SOCIAL
NETWORKS

Table 4.5 TABLE SHOWING WHETHER THE 30

RESPONDENTS WILL REFER SMAC
Info Labz TO ANYONE FOR CAREER
MANAGEMENT

Table 4.6 TABLE SHOWING 32

WHETHER CAREER
COUNSELLING HELPS
ANALYZING THE
STRENGTH AND
WEAKNESS OF THE
RESPONDENTS.
Table 4.7 TABLE SHOWING WHETHER THE 34
RESPONDENTS ARE EXPOSED TO
DIFFERENT TECHNOLOGIES AND
HAVE A LOT OF LEARNING
OPPORTUNITIES

Table 4.8 TABLE SHOWING WHETHER 36

SOCIAL NETWORKS WILL HELP
SMAC Info Labz ACHIEVE ITS
OBJECTIVES
.

Table 4.9 TABLE SHOWING WHETHER 38

ONLINE TRAINING THROUGH
SOCIAL NETWORKS WILL HELP IN

CAREER GROWTH
OPPORTUNITIES FOR
INDIVIDUALS

Table 4.10 TABLE SHOWING WHETHER 40

CONTINUOUS FEEDBACK SYSTEM
WILL HELP IN INCREASING THE
HIT RATIO FOR SMAC Info Labz
Table 4.11 TABLE SHOWING THE 42
RESPONDENTS WHO ARE
SATISFIED WITH SMAC Info Labz’S
CAREER MANAGEMENT SERVICES

Table 4.12 TABLE SHOWING THE 44

BEST MEDIUM OF
COMMUNICATION OTHER
THAN SOCIAL NETWORKS
FOR SERVICES.

Table 4.13 TABLE SHOWING HOW LONG THE 46

RESPONDENTS HAVE BEEN USING
SOCIAL NETWORKING TOOLS

TABLE SHOWING HOW OFTEN THE 48

RESPONDENTS REQUIRE CAREER
Table 4.14 MANAGEMENT SERVICES
THROUGH SOCIAL
NETWORKING TOOLS

Table 4.15 TABLE SHOWING THE 50

RESPONDENTS COMPARING
DIFFERENT COMPANY’S CAREER
MANAGEMENT SERVICES WITH
SMAC Info Labz’S
CAREER MANAGEMENT SERVICES

Table 4.16 TABLE SHOWING HOW 52

RESPONDENTS DESCRIBE SMAC
Info Labz ON SOCIAL
NETWORK

Table 4.17 TABLE SHOWING THE OPINION OF 54

THE RESPONDENTS TOWARDS
THE TIME PERIOD THAT SMAC Info
Labz WILL TAKE TO BECOME A
POPULAR SITE IF PROMOTED
THROUGH SOCIAL
NETWORK.
Table 4.18 TABLE SHOWING THE 56
RESPONDENTS WHO FEEL SMAC
Info Labz IS EFFECTIVE IN TAKING
THE INITIATIVE OF IMPROVING
CAREER MANAGEMENT
THROUGH SOCIAL NETWORK
Table 4.19 TABLE SHOWING THE USEFULNESS 58
OF
SMAC Info Labz FOR THE IT
CROWD AS WELL AS OTHER
INDUSTRY VERTICALS AND
HORIZONTALS AND WHAT THE
RESPONDENTS FEEL ABOUT IT

Table 4.20 TABLE SHOWING WHAT THE 60

RESPONDENTS FEEL TOWARDS
SMAC Info Labz INITIATIVE TO

INCREASE FOOTPRINTS AND

CORPORATE

SOCIAL RESPONSIBILITY
THROUGH SOCIAL
NETWORKS
 LIST OF GRAPHS

Graph TITLE Pg No
Number
Graph 4.1 GRAPH SHOWING THE 23
NUMBER OF RESPONDENTS
AND THEIR AGE GROUP

Graph 4.2 GRAPH SHOWING THE 25

AWARENESS, MATURITY
AND EAGERNESS TO
DEVELOP INDIVIDUAL
CAREERS AND
THE IMPORTANCE THEY ARE
GIVING IT

Graph 4.3 GRAPH SHOWING HOW 27

WELL THE RESPONDENTS
ARE OVERALL AWARE OF
SOCIAL NETWORKS

Graph 4.4 GRAPH SHOWS HOW 29

IMPORTANT IS CAREER
MANAGEMENT FOR
RESPONDENTS

Graph 4.5 GRAPH SHOWING 31

WHETHER THE
RESPONDENTS WILL
REFER SMAC Info Labz
TO ANYONE FOR
CAREER
MANAGEMENT

Graph 4.6 GRAPH SHOWING WHETHER 33

CAREER
COUNSELLING WILL
ASSIST RESPONDENTS IN
ANALYZING THEIR
STRENGTHS AND
WEAKNESSES
Graph 4.7 GRAPH SHOWING WHETHER 35
THE RESPONDENTS ARE
EXPOSED TO DIFFERENT
TECHNOLOGIES AND HAVE
A LOT OF LEARNING
OPPORTUNITY

Graph 4.8 GRAPH SHOWING WHETHER 37

COMPANY
OBJECTIVES WILL BE MET
Graph 4.9 GRAPH SHOWING 39
WHETHER THE
TRAINING PROGRAMS
IN THE
ORGANIZATION HELP
IN CAREER GROWTH
OPPORTUNITIES FOR

INDIVIDUALS

Graph 4.10 GRAPH SHOWING WHETHER 41

CONTINUOUS FEEDBACK
SYSTEM WILL HELP SMAC
Info Labz TO INCREASE THE
HIT RATIO

Graph 4.11 GRAPH SHOWING THE 43

SATISFACTION RATING OF
THE RESPONDENTS
TOWARDS THE
COMPANY’S CAREER
MANAGEMENT SERVICES

Graph 4.12 GRAPH SHOWING THE 45

BEST MEDIUM OF
COMMUNICATION FOR
SERVICES

Graph 4.13 GRAPH SHOWING FOR HOW 47

LONG THE RESPONDENTS
HAVE BEEN USING SOCIAL
NETWORKS
Graph 4.14 GRAPH SHOWING THE 49
REQUIREMENT OF CAREER
MANAGEMENT
SERVICES/CONSULTANCY

Graph 4.15 GRAPH SHOWING THE 51

COMPARISON BETWEEN
OTHER CAREER
MANAGEMENT SERVICES
COMPANIES AND SMAC Info
Labz CAREER
MANAGEMENT PVT. LTD

Graph 4.16 GRAPH SHOWING WHICH 53

WOULD BE DESCRIBED
BEST SERVICE

Graph 4.17 GRAPH SHOWING THE TIME 55

IT WILL TAKE FOR SMAC Info
Labz TO BECOME A POPULAR
SITE IF PROMOTED THROUGH
SOCIAL NETWORK

Graph 4.18 GRAPH SHOWING HOW 57

EFFECTIVE
WILL SMAC Info Labz BE IN
TAKING THE INITIATIVE OF
IMPROVING CAREER
MANAGEMENT THROUGH
SOCIAL
NETWORKS

Graph 4.19 GRAPH SHOWING THE 59

RESPONDENTS FEELINGS AND
ESTIMATES

Graph 4.20 GRAPH SHOWING THE 61

QUALITY
RESPONSE OF THE
RESPONDENTS FOR SOCIAL
CAUSE
ANNEXURE:

QUESTIONNAIRE:

1. Which age group do you belong to?

i. Less than 20 years

ii. 21-30 years

iii. 31-40 years

iv. 41-50 years

v. Above 50 years

2. Which social networking tool do you most frequently use?

i. Facebook

ii. Orkut

iii. LinkedIn

iv. OLX

v. Myspace

vi. Instagram

3. Do you know about social networks?

i. Yes

ii. Partial

iii. No
4. Do you feel it is important to promote career management through social networks?

i. Very Important

ii. Important

iii. Can’t say

5. Will you refer SMAC Info Labz to anyone for career management?

i. Definitely

ii. Probably

iii. No

iv. Don’t Know

6. Does career counselling help you to analyse your strengths and weaknesses? a) Yes
i. No

ii. Don’t Know

7. Are you exposed to different technologies?

i. Yes

ii. No

iii. Don’t Know

8. Will Social Networks help you to achieve your objectives?

i. Yes

ii. No

9. Will online training through social networks help you in career growth opportunities?
i. Yes
ii. No
10. Will continuous feedback system with the help of social networks be
beneficial to you?
i. Yes

ii. No

11. How satisfied are you with our company’s career management services?

i. Very Satisfied

ii. Somewhat Satisfied

iii. Neither Satisfied nor Dissatisfied

iv. Somewhat Dissatisfied

v. Very Dissatisfied

12. Which of the following do you feel is the best medium of communication
other than social networks?
i. Advertisement

ii. Public Relations

iii. Direct Marketing

iv. Promotions

v. Survey

13. How long have you been using social networking tools?

i. Less than 6 months

ii. More than 6 months but less than 3 years

iii. 1-3 years

iv. Never Used
14. How often do you require our career management services/consultancy
through social network tool you have been using?
i. Once per week

ii. 2-3 times per month

iii. Once per month

iv. Less than once per month

15. Thinking of similar career management company services offered

by other companies, how would you compare our services offered
to them?
i. Much Better

ii. Somewhat Better

iii. About the Same

iv. Somewhat Worse

v. Much worse

16. Which of these words best describe SMAC Info Labz?

i. Brilliant

ii. Good

iii. Bad

iv. Not Bad

v. OK

17. How much time do you think it will it take for SMAC Info Labz to become a
popular site if promoted through Social Network?
i. 6 to 12 months
ii. 12 to 18months

iii. 18 to 36 months

iv. More than 3 years

18. How effective is SMAC Info Labz in taking this initiative of improving career
management through social networks according to you?
i. Brilliant

ii. Excellent

iii. Very Good

iv. Good

v. Fair

vi. No effect

19. Will this be only useful for IT crowd or it will also enable and help other
industry verticals and horizontals?
i. It will help

ii. It will not help

iii. It may or may not help

20. How do we increase footprints of SMAC Info Labz and our corporate social
responsibility through Social Networks?
i. Donations

ii. Old age help

iii. Child welfare

iv. Orphanages

v. Women welfare