Harish Kumar .

K
Mob: +91 – 9360247840  Email: harishkumarkl81@gmail.com

Deputy Manager Corporate Communication

Core Qualifications

Budget Management Campaign Development Branding & Promotion

Road Show / Expo Content Development Corporate Films
Media Relations Press Release & Kits Crisis Communication
Social Media Management Website Management Vendor Management
Product Positioning & Branding New Product Launch Competition Mapping
ATL/BTL Online Promotion Digital Marketing
Cross Promotions Loyalty Programs CRM Tool Development
Staff Motivation & Training Customer Issue Handling

Professional Experience

1. Karaikal Port
Deputy Manager – Corporate Communication, 2/2018 to Present
Work Location: At Port head office in chennai.

Karaikal Port is a Deep water sea port spread over 600 acres of land at Karaikal (Tamil Nadu). The Port is
Gateway for export & import of cargoes between industries majorly in Tamil Nadu & Ports in South East
Asia, Middle East, Australia & Africa.

The Port annually handles 15 million metric tonne of cargoes as Cement, Coal, Iron Ore, Petroleum
Products, Fertilizer & Agro Products.

Role Summary:

 Devise and execute an overall Corporate Communications strategy to support the key business goals.
 Coordination and development of materials that include powerpoint presentations for investors &
clients, press releases, scripts, website content, company-wide emails, client newsletter, media
relations content, case studies, social media content and other materials.
 Develop annual communication calendar inline with business objective & manage communication
budget.
 Develop ad content, article & spotlight coverage for trade magazine.
 Working on new company website with enhanced layout, content & port updates.
 Post updates in linkedIn.
 Corporate Film: Corporate film & short films on new infrastructures developed at Port to showcase
during client discussions & investors meet. Role include developing story ideas, initial video drafts,
assist agency during production & post editing, proofread.
 The Company is an active member of CII Puducherry. Have represented & promoted the brand in
related meets organized by CII.
 Have worked with industries as Cement, Coal, Power, Textile, Agro for new business and volume
additions.

Roadshow Events Supporting New Business:

 Have conducted roadshow events in various industrial belt of Tamil Nadu for bringing in container
cargoes for exports.
 Fully responsible for organizing roadshow that include client mapping & bringing in prospective client
for the roadshow, branding and promotion, host the show, present business cases, client networking &
generate business leads through the show.
 Accomplishment: Have developed container cargo business of 25,000 TEU from scratch in an year time.

Corporate Events on New Infrastructure Additions:

 Have executed corporate events for clients to highlight the new infrastructure developments at port
and drive business.
 Developed presentations & have showcased business cases & ROI.
 Developed infrastructure specific videos to showcase in the event.
 Accomplishment through Corporate Events:
a) Contract signed with power companies as Puducherry Power Company & PPN Power for supply of
LNG fuel.
b) Has enabled companies as JSW, Zuari Fertilizers, Ramco Cement, TNEB bring in higher capacity Post
Panamax & Capesize ships, giving cost benefit to customer & boosting revenues to Port.
c) Penna Cement & Omya setting up facilities in Port.
d) Cargo movement to Bangladesh converted from road transport to sea transport.

Conference & Expo Participation:

 The Port has been part of various cargo & shipping related conference / expos and an active sponsor of
these events to enhance brand recall.
 Have represented the company & made brand presentation in national level conferences.
 Lead generation through stall participation in expos & other relevant brand building exercises.
Media Outreach:

 Organized press meet to highlight new cargo additions, capacity expansion & other milestone
accomplishments.
 Prepared press releases, stories for trade magazines & have interfaced with media.
 Managed media crisis by reacting immediately through press releases & responding to feedbacks.

CSR Accomplishments:

Have initiated below CSR activities in benefit of inhabitants around Port & promoted the initiatives in press
media & other promotion mediums.

 Have collaborated with “L&T Skill Training Institute, Kancheepuram” & provided job opportunities for
skilled workers near the Port.
 “Dr. Kalam Science Training Institute” is instituted at Karaikal near the Port & students are trained in
field of Robotics & Aerospace.

2. Ampa Skywalk Mall, Chennai

Asst Manager Marketing & Communication, 6/2014 to 2/2018
 Star Employee Of the Year Award, Yr 2015.
 Best Achiever Award, Yr 2016 & 2014.

Accomplishments:

Marketing & Communication:

 Develop content for newspaper ad, press releases, messaging content, client emailer, website & social
media posts.
 Write brand stories in monthly newsletter.
 Media Interaction on ongoing promotional activites in mall.
 Prepare & present powerpoint presentations to clients.
 Campaigns carried: Social media campaigns / Newspaper ads / Outdoor & Radio promotions /
Messaging.

Communications for Promotional Events:

Had carried various promotional events in mall to drive in footfalls & improve sale conversions. Also had
opportunity to work along with “The Hindu”, who are exclusive event partners for the mall during the
period 2017. A six month promotional event was run in mall teaming with “The Hindu”.
 Developed content for various media including print, social media & outdoor medium.
 Regular interaction with media & providing them with content on various promotions.
 Made presentation to mall clients & management on promotions & the outcome it generated.
In-house Branding Communication:
 Create branding communications inside the mall promoting various services, brands at mall &
promotions.
 Interact with vendor & organize for print & installation of branding communications.
 Create & execute mall signages as way finding signages, floor plans, parking level signages etc.

Seasonal Mall Decoration Promotions:

 Propose seasonal mall decoration concepts & create stories promoted through print, newsletter &
online media.

3. Calonge:
Manager – Marketing & Communication, Pan India Operations - 4 / 2004 till 6 / 2014

Calonge is a premium leather accessory brand with pan India presence. The Brand also has stores located in
Middle East & online presence. The brand is admired for the craftsmanship in its product, destined for style
conscious urban women.

Accomplishments:
 Created articles and brand ads for fashion magazine, newspaper & social media.
 Proofread reviews of fashion blog posts.
 Created invites & press releases for brand promotions.
 Prepared news content on participation & brand showcase in Lifestyle Expo & fashion shows.
 Script stories on product launch & new stores opened across various locations.
 Highlighted the brands association with various other brands in print & digital media.
 Developed & executed marketing plans, setting & administering budgets, managing campaigns from
inception to successful completion.
 Handled allocation of marketing budget including advertising, fashion shows, trade shows, digital
marketing, cross promotion & mall brandings.
 Applied marketing & advertising strategies to increase customer acquisition, penetration & revenue.

Loyalty Reward & CRM Tool Implementation:

 Implemented Loyalty Reward program to improve customer retention, increase ticket size & boost
business volume.
 Promoted the reward program in various print & online Media.
 Member of core team that developed CRM tool for customer insight & monitor products market
performance. The results of the CRM were used to optimize promotional campaign & for effective
production planning.

e-Store Initiative & Online Campaigns:

 Responsible for developing e-store for the brand
 Wrote product descriptions for products displayed online.
 Have expertise in running FB & Youtube paid campaigns for promotion of e-store.
 Have also run other digital campaigns as Google Adwords, push notifications, mass whatsapping &
messaging campaigns for promotion of e-store.
 Track & analyze traffic to online store that help understand customer preferences & make production
planning based on insights.
 Partnered with Flipkart to increase brands online presence.

Exposure in Digital Marketing:

 Managed Social media content & post regular updates in FB & YouTube. Run customer engagement
campaigns & contests in FB.
 Have managed & optimized FB & YouTube paid ads to give right yield & conversions.
 Run mobile & email campaign for promotion of new launches & online store.
 Integrated POS with automated mobile/email services to run programmed promotion campaigns based
on customer data.

Market Research & Competition Research:

 Implemented market research surveys that facilitated new product lines, better features in product,
result oriented production planning, promotion planning, understand competitors & online store
enhancement.

 Trained retail staffs to address client issues, develop product knowledge, & help them build skills for
customer interaction.

Education

 B.Tech (Plastics) - 2004

Madras Institute of Technology, Anna University, Chennai

 B.Sc (Physics) - 2000 & College Topper in B.Sc. Physics

Vaishnav College, Chennai

Personal Details

 DOB: 27 – Feb -80

 Father Name: Mr. T. Kanakasabapathy
 Sex: Male
 Marital Status: Married
 Address: 2/75, 20th street, Sidco Nagar, Villivakkam, Chennai - 49