Professional Documents
Culture Documents
year 0 1 2 3 4 5
Growth 2.20% 2.20% 2.20% 2.20% 2.20%
Value growth 2.00% 2.00% 2.00% 2.00% 2.00%
Sale volume:
Goodyear 300,000 306,600 313,345 320,239 327,284 334,484
Dunlop 350,000 357,700 365,569 373,612 381,831 390,232
Pneumanat 400,000 408,800 417,794 426,985 436,379 445,979
Sale income:
Goodyear 12,075,000 12,340,650 12,612,144 12,889,611 13,173,183 13,462,993
Dunlop 13,825,000 14,129,150 14,439,991 14,757,671 15,082,340 15,414,151
Pneumenat 11,560,000 11,814,320 12,074,235 12,339,868 12,611,345 12,888,795
year 0 1 2 3 4 5
Growth 2.20% 2.20% 2.20% 2.20% 2.20%
Value growth 2.00% 2.00% 2.00% 2.00% 2.00%
Sale volume:
Private label 1,200,000 1,226,400 1,253,381 1,280,955 1,309,136 1,337,937
Goodyear 200,000 204,400 208,897 213,493 218,189 222,990
Dunlop 200,000 204,400 208,897 213,493 218,189 222,990
Pneumanat 200,000 204,400 208,897 213,493 218,189 222,990
Sale income:
Private label 30,000,000 30,660,000 31,334,520 32,023,879 32,728,405 33,448,430
Goodyear 8,050,000 8,227,100 8,408,096 8,593,074 8,782,122 8,975,329
Dunlop 7,900,000 8,073,800 8,251,424 8,432,955 8,618,480 8,808,086
Pneumenat 5,780,000 5,907,160 6,037,118 6,169,934 6,305,673 6,444,397
year 0 1 2 3
Growth 2.20% 2.20% 2.20%
Value growth 2.00% 2.00% 2.00%
Sale volume:
Private label
Goodyear 200,000 204,400 208,897 213,493
Dunlop 200,000 204,400 208,897 213,493
Pneumanat 200,000 204,400 208,897 213,493
Sale income:
Private label - - - -
Goodyear 8,050,000 8,227,100 8,408,096 8,593,074
Dunlop 7,900,000 8,073,800 8,251,424 8,432,955
Pneumenat 5,780,000 5,907,160 6,037,118 6,169,934
Investment 800,000
Corporate taxrate 35%
4 5
2.20% 2.20%
2.00% 2.00%
218,189 222,990
218,189 222,990
218,189 222,990
- -
8,782,122 8,975,329
8,618,480 8,808,086
6,305,673 6,444,397
23,706,275 24,227,813
- -
4,566,703 4,667,171
4,568,885 4,669,401
3,652,490 3,732,845
12,788,079 13,069,416
10,918,196 11,158,396
3,821,369 3,905,439
7,096,827 7,252,957
7,096,827 7,252,957
5,027,571 4,713,925
Current sales figures: Planned sales figures:
Units % price var.cost gross magin
Goodyear 300,000 0.13 40.25 20.93 48% Goodyear
Dunlop 350,000 0.15 39.5 20.94 47% Dunlop
COMPETITORS TOTAL 600,000 0.25 COMPETITORS TOTAL
TOTAL PREMIUM 1,250,000 0.52 TOTAL PREMIUM
Plan
Sales... units income
Goodyear 200,000 3,864,000
Dunlop 200,000 3,712,000
Pneumant 200,000 2,432,000
Private label 1,200,000 12,600,000
2,400,000
1,800,000
600,000
Profit and loss statement, in m USD
2004 2005 2006
Net Sales 18,353 19,723 20,258
Cost of good sold 14,796 15,887 17,006
Gross margin 3,557 3,836 3,252
Gross margin % 19.4% 19.4% 16.1%