Industry Type and Company Structure

The chosen organization for the industry case study is a contract pharmaceutical
manufacturing company named as PharmaNZ. PharmaNZ is a one-stop-shop
pharmaceutical company located in in 2-18 Lincoln St, Frankton, Hamilton 3204, New
Zealand. It caters the clients’ need for a products constituting product development,
product manufacturing, applying quality and research, and branding and regulartory.
With a range of services available, PharmaNZ is a trusted support to the world's
supplement brands.
Peter Lehrke, there technical director who has been in the industry for 30 years and
has been with the company board for 10 years, is one who manages the company
and confidently defines PharmaNZ as a pharmaceutical company whose services are
ideal for any companies wanting high-quality standards, reliable service and
continuity of supply. Pharma NZ has been structured to service both scales
of the industry: start-ups and small companies that lack the internal
resource to directly manage every aspect of the ir products’ lifecycles, as
well as big brands looking for a more economic option at scale
(www.naturalhealthproducts.com, 2019).

As their vision says, this company intends to become a leading contract

manufacturer, and trusted source to the world’s health supplement brands. And as
their mission says, this company’s objective is to always ensure reliable, innovative,
and sustainable product for their clients. This company works under the core values
of operational excellence, quality and service, positive passionate people, trusted
relationships, contribution to society, and respect and integrity (www.pharmanz.com,
2018).

Product and/or Service Design

Their main products are natural health remedies, dietary supplements, health support
The company offers products in three
products, and related i ngredients and services .
different compositions namely, hard shell encapsulations, tablets, and powders.

In the manufacture of pharmaceuticals, encapsulation refers to a range

of dosage forms—techniques used to enclose medicines—in a relatively
stable shell known as a capsule, allowing them to, for example, be taken
orally or be used as suppositories. The two main types of capsules are:
Hard-shelled capsules, which contain dry, powdered ingredients or
miniature pellets made by e.g. processes of extrusion or spheronization.
These are made in two halves: a smaller-diameter “body” that is filled
and then sealed using a larger-diameter “cap”. Soft-shelled capsules,
primarily used for oils and for active ingredients that are dissolved or
suspended in oil. Both of these classes of capsules are made from aqueous
solutions of gelling agents, such as animal protein (mainly gelatin) or
plant polysaccharides or their derivatives (such as carrageenans and
modified forms of starch and cellulose). Other ingredients can be added
to the gelling agent solution including plasticizers such as glycerin or
sorbitol to decrease the capsule's hardness, coloring agents,
preservatives, disintegrants, lubricants and surface treatment. Since
their inception, capsules have been viewed by consumers as the most
efficient method of taking medication. For this reason, producers of drugs
such as OTC analgesics wanting to emphasize the strength of their product
developed the “caplet”, a portmanteau of “capsule-shaped tablet”[1],
in order to tie this positive association to more efficiently-produced
tablet pills, as well as being an easier-to-swallow shape than the usual
disk-shaped tablet (wwww.en.wikipedia.org).

What the organisation does o The organisation’s structure and size o SWOT?
Competitors? Competitive advantage? o How does the operations strategy
support and/or complement the business strategy? How has it developed
and/or changed over time? • If the organisation doesn’t have an
operations strategy can you help them broadly define an operations
strategy or give them guidance on what they should do to develop one

Process Design

Location and Layout

Job Design and Human Resources

The organization chart of the company is shown below. Although there is no

specific number of employees, it can be seen how the information flows from the
highest level officer up to the lowest level employee.
Supply Chain Management