Name : Choton Roy

Roll No : 16/D/2009
Learning Diary-1
PGDBM 4th Trimester (2nd Year)
Corporate Strategy & Planning
Assam Institute of Management

07/07/2010
1ST Session
Here we know about the importance of CSP in a corporate organization. It is one of the most
important aspects of organization successes i.e. how companies formulate strategy and how to
reach its end consumers.
In this session we discussed certain examples including that of ITC, Frito- lay, etc that how these
organizations adopt strategy looking at the various markets needs of the consumers, etc. In
preparing the strategy, the company not only looking at the profit aspect but also gives equal
importance to environment, of being socially responsible.

09/07/2010
2nd Session
Here in this session I learn about the evaluation of strategic management and the management
practices in it, as strategy management evolves through managerial practices. Strategic
management always points through the future i.e. strategy are prepared looking at the future
prospect, decision are taken in accordance to long term planning and also what strategy are is to
be used pull or push, in order to achieved the sales target.
Here we also know the Hambrick and Fredrickson model of strategic management which states
that five elements makes up the strategy of a corporate organization, they are Arenas, Vehicles,
Differentiators, Staging and Economic Logic.
Arenas – explain where to be active i.e. product, services, distribution channel, etc
Vehicles – explains how to get there? i.e. the means to enter the new arenas.
Differentiators – explains how to wins the market place? i.e. by features, attributes of the
product, etc
Staging – explains what will be the speed and sequence of the moves? i.e. when and where to
introduce the strategy basically timing of the strategy
Economic Logic – explains how to obtain the returns? i.e. the firm has to earn the profit.

13/07/2010
3rd Session
In this session we know about the Indian scenario of strategy management i.e. the pre-liberation
and post-liberation stage. Here we also know about the business policy which is crucial function
and responsibilities of management that affects the success the in the overall enterprise.
Strategy operates in a management in 3 levels i.e. Corporate, SBU (Strategy Business Units)
and Functional level. In making strategy, it occurs a course of action which involves the
objectives to be achieved, the alternative ways to achieving it and its achieving abilities.
Here we also know about the four phases in strategy management process i.e. from
establishment of strategic intent to strategic evaluation and also the comprehensive model of
strategic management.