qwertyuiopasdfghjklzxcvbnmqwertyui

opasdfghjklzxcvbnmqwertyuiopasdfgh
jklzxcvbnmqwertyuiopasdfghjklzxcvb
nmqwertyuiopasdfghjklzxcvbnmqwer
tyuiopasdfghjklzxcvbnmqwertyuiopas
MARKETING MANAGEMENT

A Study on impact of labeling on

dfghjklzxcvbnmqwertyuiopasdfghjklzx
the consumer preference in
reference to soap
cvbnmqwertyuiopasdfghjklzxcvbnmq
wertyuiopasdfghjklzxcvbnmqwertyuio
SUBMITTED TO:
Prof. pooja kunwar

pasdfghjklzxcvbnmqwertyuiopasdfghj
Submitted by:

klzxcvbnmqwertyuiopasdfghjklzxcvbn
Tarun Likhiya

8nbam077

mqwertyuiopasdfghjklzxcvbnmqwerty
uiopasdfghjklzxcvbnmqwertyuiopasdf

ghjk
lzxcvbnmqwertyuiopasdfghjklzxcvbn
mqwertyuiopasdfghjklzxcvbnmrtyuio
 ACKNOLEDGEMENT

I would like to express my sincere gratitude to all those who contributed, directly
or indirectly, to make this project work a satisfactory learning exercise.

At first, I would like to thank Prof. Who’s able guidance and content-rich teaching
has helped me understand Basic need of labeling of the company as well as
customers. This made my project study an interesting exercise while I was
focusing on impact of labeling on the consumer preference in reference to soap.

I am very thankful to those customers who supported me and give their valuable
time to fill up the questionnaire to provide me important data, information and
their view about labeling. This helped me to make the project easy.

2
 INDEX

1. Executive Summary 4
2. Preface 5
3. Introduction 6
4. Methodology 7
5. Questionnaire 8
6. Detail Observation 10
7. Conclusion 15
8. Bibliography 16

3
 EXECUTIVE SUMMARY

The project on impact of labeling on the consumer preference in reference to soaps

was very informative and knowledge giving.

We have done Research Study on the consumer preferences in reference to soaps.

The Research Study was confined to Ahmedabad City with a sample size of 100.
We have primary data through questionnaire. We have also used different retail
reference book and web-site for require information in our secondary data.

At the end of the Research study we have come to know how the customers are
aware about brand awareness and labeling. How the label are use full for the
company as well as to the customers. I know the awareness of customs about
labeling which company use for packing for soaps.

There were some limitations also of our Research study.

All the suggestions and findings might prove important to the company and helpful
to find consumer preferences in reference to soaps for the labeling.

4
 PREFACE

It is a pleasure to keep this report in front of you. Project report is vitally important
for M.B.A students because it develops the feeling among the students about
industrial environment and business to develop the practical base. Theoretical
knowledge is true only when we apply the same in the practical.

There are so many objectives of this project but main objectives of practical studies
are to make the student aware from Marketing environment and problems.
Therefore, the student must have knowledge of everything in practical so that they
can have the analytical skills of market

In order to establish co-relation between the theoretical studies and practical

training, it was suggested that some industry should be analyzed and accordingly
we had done the analysis on “Indian Telecom Industry In 2010”.

Therefore, practical training is of great impacts. It helps the student to know how
the theoretical knowledge obtained can be applied in practice for running a
business. We can get that from live project. Live project played a guiding role to
face the challenge. The live project is also part of M.B.A. program develops the
feeling of awareness.

5
 INTRODUCTION

The first question that must be considered is: what is labeling? Labeling is the
process of exhibiting important information on the product’s package . Labeling has
become increasingly important and legally essential. Manufacturers have to display
the ingredients of the product on the package, with warnings and safety precautions
along with instructions about the best possible utilization of the product.
Consumers are becoming increasingly health conscious, so it is essential to display
the contents of the product especially in the case of food products as most people
prefer to avoid high calorie products. Injurious products such as cigarettes and
other related items should carry a statutory warning

The Government of India encourages the manufacture of products that are eco-
friendly. One such step in this direction is to provide a labeling with the name
'ECOMARK' for those products that meet certain criteria. Such criteria could lead
to effective reduction in the harm caused to the environment, when such products
are disposed of. The Government of India issues this ECOMARK, when the
products meet the set standards along with the requirements of the Indian
Standards Institute. This process has been started to encourage the industries in
India to contribute to the protection of the environment.

Labeling many products is done by attaching a universal product code which

consists of a unique sequence of lines that identifies a product with the help of an
electronic scanner usually placed at the retail checkout counters. These lines also
give the data regarding the price and the inventory status. Manufacturers and
retailers use the Universal Product Code (also known as the bar code) for efficient
pricing and inventory controls.
6
 METHDOLOGY

1. RESEARCH OBJECTIVE:

 know the impact of labeling on the consumer mind.

 know which things customers does consider during buying a soaps from
labeling
 What they feel when some things are not at proper place in labeling.
 How it use full for the company.

2. RESEARCH METHODOLOGY:

Source of Data:

The data collected for the study was primary in nature as well as secondary data

Research Instrument:

Research tools were in depth interview of customer.

Sample Unit:

Data collection from various customers from different areas.

Sampling procedure:

Non-probability judgment sample was selected for accurate information.

Contact method:

Here we have conducted personal interview for data collection.

7
 QUESTIONNARE:

After visiting to the customers I get following date for the research work. I get the
data through questionnaire from the different customers. I asked following
questions to customer.

1) Do you notice the labeling at the time of purchasing soap?

[ ] Yes

[ ] No

2) If yes, then what would you consider from the following?

[ ] Price
[ ] Weight
[ ] Packing date
[ ] Expire date
[ ] Statutory warning
[ ] Company
[ ] Mfg. place
3) For which purpose u see the label?
[ ] Comparison
[ ] Only fore price
[ ] Instructions

4) Do you face any problem while referring label of the soap?

[ ] Yes
[ ] No
5) If yes, then which problem do you face?
[ ] Size of words
[ ] Language
[ ] Colure combination
[ ] Others

8
6) Do you feel that barcode sticker on the wrapper of soap play an important
role?
[ ] Yes
[ ] No
7) In the wrapper customer’s ideas, suggestions, and feedback is mentioned so
do you pay consideration for the same?
[ ] Yes
[ ] No
8) If yes, Then what do you feel?
[ ] Feel valuable your self for the company
[ ] Feel satisfied
[ ] Doesn’t make any different
9) Is it important to mentions instructions for usages of the soap?
[ ] Yes
[ ] No

10) Is it important to clarify the legal rules for manufacturing of the soap?

[ ] Yes
[ ] No

9
 DETAILED OBSERVATION

We collect information from the customers directly. We get data of 50 customers

and get their opinion about labeling. What is the purpose and why they consider
the labeling and what is the important of it. They give the following answers and
according to the answers get following interpretation.

1) Do you notice the labeling at the time of purchasing soap?

[ ] Yes
[ ] No

50 out of 50, all are consider the labeling at the time of purchasing the
soap.

2) Do you face any problem while referring label of the soap?

[ ] Yes
[ ] No

17
YES
NO
33

Answer of this question approximately 33 customer face the problem while they
read on the wrapper, and 17 customers do not face any problem

10
3) If yes, then what would you consider from the following?

[ ] Price
[ ] Weight
[ ] Packing date
[ ] Expire date
[ ] Statutory warning
[ ] Company
[ ] Mfg. place

place 5

company 27

statutor waring 6

expire date 15
Series1
packing date 17

weight 50

price 50

No. of costomers 50

0 10 20 30 40 50

From the above chart we can see that total sample size of customer is 50
and out of 50 customers all of them consider price and weight. Out of 50
customers, 17 are consider packing date, 15 are give the important of
expire date., only 6 customer see the statutory warning, 27 are see the
company name,5 people see the place.

So main purpose of the customer to see the label is to know what is the
price and weight.

11
 4) For which purpose you see the label?
[ ] Comparison
[ ] Only fore price
[ ] Instructions
[ ] Others

In our observation, out of 50 customer 40 are see the label for comparision,12
customer for instruction, 22 customer are see the label only for price and 5 are for
other purpose. We can see it by the following chart.

others
5

instruction
22

only fore price

12

comparision
40

0 5 10 15 20 25 30 35 40

12
5) If yes, then which problem do you face?

[ ] Size of words
[ ] Language
[ ] Colure combination
[ ] Others

Out of 50 customer 38 are face the problem of language, other 2 so total 38 and 2,
40 are face the problem of size of words,38 Face the problem of colors and
combination.

6) Do you feel that barcode sticker on the wrapper of soap play an important role?

[ ] Yes
[ ] No

Answer of this question 32 feels that barcode sticker is important when 18 are feel
that it doesn’t make any important.

In 32 customers most of them they do not know what is the barcode sticker. And
what is the use of barcode sticker. Most of them think that when barcode sticker is
printed in labeling it is standard.

And in 18 customers, they know about barcode sticker, so according them it’s
doesn’t make any important in fever to the customer.

7) In the wrapper customer’s ideas, suggestions, and feedback is mentioned so

do you pay consideration for the same?
[ ] Yes
[ ] No

From the data, 30 customers are giving the consideration for the same
while other 20 do not even see the information about it.
13
 8) If yes, Then what do you feel?
[ ] Feel valuable your self for the company
[ ] Feel satisfied
[ ] Doesn’t make any different

In fever or this question, 35customers feel that they are valuable for the company,
22 feel satisfied, and other 22 customers feel that company is care for them.

9) Is it important to mentions instructions for usages of the soap?

[ ] Yes
[ ] No

50 out 50 customers feel that these types of instruction are important, while the
soap is like medical than it is most important to give information about usages.

10) Is it important to clarify the legal rules for manufacturing of the soap?

[ ] Yes
[ ] No
39 customers believe that legal rules for manufacturing of the soap
clarify in labeling, while 11 customers do not give the important of it
because they feel that it is for short time usages thinks, so it is not
important.

14
 CONCLUSION
Labeling is essential part of the product. Through the labeling company display
important information about the product and customers get important information
through the labeling. If information is not placed properly than it reflects bad effect
on the customer mind.

Labeling is the process of exhibiting important information on the product’s

package. Labeling has been increasingly important and legally essential. Consumer
have right to know every thing about product. Company has duty to inform all
relative matter to the consumer.

Labeling is important for consumer, because on that basis consumer aware about
the product. But some times consumer ignore important instruction because of
many problem like font size, language used etc. at that time consumer purchase on
the basis of brand-name. Likewise illiterate person not able to understand what
mention on wrapper but mostly they prefer Lux, because the impact of
advertisement on consumer.

15
 BIBLIOGRAPHY

www.google.com

Book of marketing management

Primary data from the direct interview of customers.

16