TECHNO INDIA COLLEGE OF TECHNOLOGY

FINANCIAL MANAGEMENT
A project report submitted in partial fulfilment requirement for the degree of
BBA(H) in Financial Management under MAULANA ABDUL KALAM
AZAD UNIVERSITY OF TECHNOLOGY.

PROJECT TOPIC: “Study of Mutual Fund”

Suggested By- Mr. Debashis Bhattachayya

Name- Nirbhay Kumar

Roll No.- 31405016038

Registration No.- 163142010023 of 2016-2019

Stream- BBA(H)

Session- 2016-2019

Semester- 6th
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 ACKNOWLEDGEMENT

With regard to my Project with Mutual Fund I would like to thank each

and every one who offered help, guideline and support whenever

required.

I am extremely grateful to my guide, Mr. Debashis

Bhattacharyya for their valuable guidance and timely suggestions. I

would like to thank all faculty members of TECHNO INDIA COLLEGE

OF TECHNOLOGY, KOLKATA for the valuable guidance& support.

I would also like to extend my thanks to my members and friends for

their support.

THANK YOU

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 CERTIFICATE

This is to certify that Mr. Nirbhay Kumar (Roll No.- 31405016038) a

student of TECHNO INDIA COLLEGE OF TECHNOLOGY,

KOLKATA has completed project work on “STUDY OF MUTUAL

FUND ” under my guidance and supervision.

I certify that this is an original work and has not been copied

from any source.

Signature of Guide

Name of Project Guide: Mr. DEBASHIS BHATTACHARYYA

Date-

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 DECLERATION

I hereby declare that this Project Report entitled “STUDY OF MUTUAL FUND” in

the partial fulfillment of the requirement of Bachelor of Business Administration

(BBA) of TECHNO INDIA COLLEGE OF TECHNOLOGY, KOLKATA is based on

primary & secondary data found by me in various departments, books, magazines

and websites & Collected by me in under guidance of s Mr. DEBASHIS

BHATTACHARYA.

To best of my knowledge the report is original and has not been submitted

anywhere else. It’s an independent work by me.

Signature of Student

………………………………..

Date:- Signature of Internal Guide

Place:- ………………………………..

Signature of External Guide

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………………………………..

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 EXECUTIVE SUMMARY
In few years Mutual Fund has emerged as a tool of ensuring one’s financial well being.

Mutual Funds have not only contributed to the India growth story but have also helped

families tap into the success of Indian Industry. As information and awareness is rising

more and more people are enjoying the benefits of investing in Mutual Funds. The main

reason the number if retail mutual fund investors remains small is that nine in ten people

with incomes in India do not know that Mutual Funds exist, But once people are aware

of Mutual Fund investment opportunities, the number of people who decide to invest in

mutual funds increases to as many as one in five people. The trick for converting a

person with no knowledge of mutual funds to a new Mutual Funds customer are to

understand which of the potential investors are more likely to buy mutual funds and use

the right arguments in the sales process that customers will accept as important and

relevant to their decision.

This project gave me a great learning experience and at the same time it gave me

enough scope to implement my analytical ability. The analysis and advice presented in

this Project Report is based on market research on the saving investment practices of

the investors and preferences of the investors for investment in Mutual Funds. This

Report will help to know about the investors’ Preferences in Mutual Funds. This means

Are they prefer, Which Option (Growth or Dividend) they prefer or Which Investment

Strategy they follow (Systematic Investment Plan or One Time Plan). This Project as a

whole can be divided into two parts.

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The first part gives an insight about Mutual Fund and its various aspects, the Company

Profile, Objectives of the study, Research Methodology. One can have a brief

knowledge about Mutual Fund and its basics through the Project.

The second part of the project consists of data and its analysis collected through survey

done in 100 people. For the collection of Primary data I made a questionnaire and

surveyed of 100 people. I also taken interview of many people those who were coming

at the ICICI Prudential to know why people prefer to invest in those Products. The

Project covers the Topic “MUTUAL FUNDS IN INDIA.” The data collected has been well

organized and presented. I hope the research findings and conclusion will be of use.

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 CONTENTS

Acknowledgement Page No.

Declaration

Executive Summary

Chapter-1 INTRODUCTION

Chapter-2 COMPANY PROFILE

Chapter-3 OBJECTIVES AND SCOPE

Chapter-4 RESEARCH METHODOLOGY

Chapter-5 DATA ANALYSIS AND INTERPERETATION

Chapter-6 FINDINGS AND CONCLUSIONS

Chapter-7 SUGGESTIONS AND RECOMMENDATIONS

ANNEXURE BIBLIOGRAPHY

QUESTIONNAIRE

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Chapter – 1

Introduction

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INTRODUCTION OF MUTUAL FUND AND ITS VARIOUS ASPECTS.

Mutual Fund is a trust that pools the saving of a number of investors who share a

common financial goal. This pool of money is invested in accordance with a stated

objective. The joint ownership of the fund is thus “Mutual”, i.e. the fund belongs to all

investors. The money thus collected is then invested in capital market instruments such

as shares, debentures and other securities. The income earned through these

investment and the capital appreciations realized are shared by its unit holders in

proportion the number of unit by them. Thus a Mutual Fund is the most suitable

investments for the common man as it offers an opportunity to invest in a diversified,

professionally manage basket of securities at a relatively low cost. A Mutual Fund is an

investment tool that allows small investors access to a well-diversified portfolio of

equities, bonds and others securities, Each shareholder participants in the gain or loss

of the fund. Units are issued and can be redeemed as needed. The fund net assets

value(NAV) is determined each day.

Investments in securities are spread across a wide cross-section and sectors and thus

the risk is reduced. Diversification reduces the risk because all stocks may not move in

the same direction in the same proportion at the same time. Mutual fund issues units to

the investors in accordance with quantum of money invested by them. Investors of

mutual funds are known as unit holders.

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 Concept of Mutual Fund

Many investors with common financial objectives pool their money

Investors, on a proportionate basis, get mutual fund units for the sum
contributed to the pool

The money collected from investors in invested into shares,

debentures or interest income

The fund manager realizes gains or losses, and collects dividend or

interest income

Any capital gains or losses from such investments are passes on the
investors in proportion of the number of units held by them

When an investor subscribes for the units of a mutual fund, he becomes part owner the

assets of the fund in the same proportion as his contribution amount put up with the

corpus (the total amount of the fund). Mutual Fund investor is also known as a

shareholder or a unit holder.

Any changes in the value of the investments made into capital market instruments (such

as share, debentures etc.) is reflected in the Net Asset Value (NAV) of the scheme.

NAV is defined as the market value of the Mutual Fund scheme’s assets net of its

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liabilities. NAV of a scheme is calculated by dividing the market value of scheme’s

assets by the total number of units issued to the investors.

ADVANTAGES OF MUTUAL FUND

 Portfolio Diversification

 Professional Management

 Reduction/ Diversification of Risk

 Liquidity

 Flexibility & Convenience

 Reduction in Transaction cost

 Safety of regulated environment

 Choice of schemes

 Transparency

DISADVANTAGE OF MUTUAL FUND

 No control over Cost in Hands of an Investor

 No tailor-made Portfolios

 Managing a Portfolio Funds

 Difficulty in selecting a Suitable Fund Scheme

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 HISTORY OF MUTUAL FUND INDUSTRY IN INDIA

The mutual fund industry in India stated in 1963 with the formation of Unit Trust of

India, at the initiative of the Government of India and Reserve Bank. Though the

growth was slow, but it accelerated from the year 1987 when non-UTI players entered

the Industry

In the past decade, Indian mutual fund industry had seen a dramatic improvement, both

Qualities wise as well as quantity wise. Before, the monopoly of the market had seen an

ending phase; the Assets under Management (AUM) was Rs67 billion. The private

sector entry to the fund family raised AUM to Rs. 470 billion in March 1993 and till

April 2004; it reached the height of Rs 1540 billion

The Mutual Fund Industry is obviously growing at a tremendous space with the mutual

fund industry can be broadly put to four phases according to the development of the

sector. Each phase is briefly described as under.

First Phase 1964-87

Unit Trust of India (UTI) was established in 1963 by an Act of Parliament by the
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Reserve Bank of India and functioned under the Regulatory and administrative control

of the Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the

Industrial Development Bank of India (IDBI) took over the regulatory and

administrative control in place of RBI. The first scheme launched by UTI was Unit
Scheme 1964 At the end of 1988 UTI had Rs.6.700 crores of assets under
management.

Second Phase- 19871993 (Entry of Public Sector Funds)

1987 marked the entry of non- UTI public sector mutual funds set up by public sector

banks and Life Insurance Corporation of India (LIC) and General Insurance

Corporation of India (GIC). SBI Mutual Fund was the first non-UTI Mutual Fund

established in June 1987 followed by Canera bank Mutual Fund (Dec 87), Punjab
National

Bank Mutual Fund (Aug 89) , Indian Bank Mutual Fund (Nov 89), Bank of India (Jun 90),

Bank of Baroda Mutual Fund (Oct 92). LIC established its mutual fund in June

1989 while GIC had set up its mutual fund in December 1990. At the end of 1993, the

mutual fund industry had assets under management of Rs.47,004 crores.

Third Phase 19932003 Entry of Private Sector Funds)

1993 was the year in which the first Mutual Fund Regulations came into being under

which all mutual funds, except UTI were to be registered and governed. The erstwhile

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Kothari Pioneer (now merged with Franklin Templeton) was the first private sector

mutual funds registered in July 1993.

The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive

and revised Mutual Fund Regulations in 1996. The industry now functions under the

SEBI (Mutual Fund) Regulations 1996. As at the end of January 2003, there were 33

mutual funds with total assets of Rs. 1,21,805 crores

Fourth Phase -since February 2003

In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was

bifurcated into two separate entities. One is the Specified Undertaking of the Unit Trust

of India with assets under management of Rs. 25,835 crores as at the end of January

2003, representing broadly, the assets of US 64 scheme, assured return and certain

other schemes

The second is the UTI Mutual Fund Ltd., sponsored by SBI, PNB, BOB and LIC. It is

registered with SEBI and functions under the Mutual Fund Regulations consolidation

and growth. As at the end of September, 2004 there were 29 funds, which manage

assets of Rs. 153108 crores under 421 schemes.

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 CATEGORIES OF MUTUAL FUND:
Based on Based on
their structure investment
objective Index funds

Dividend yield funds

Thematic funds

Open- Equity Equity diversified funds

ended funds Sector funds

funds ELSS

Mutual Debt-oriented funds

Balanced
Fund
funds Equity-oriented funds

Liquid funds

Close- Gilt funds

ended Debt
Income funds

funds funds FMPs

Floating rate funds

Arbitrage funds

MPs

Mutual funds can be classified as follow:

Based on their structure:

 Open-ended funds: Investors can buy and sell the units from the fund, at any
point of time
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  Close-ended funds: These funds raise money from investors only once.
Therefore, after the offer period, fresh investments can be made into the fund. If
the fund is listed on a stocks exchange the units can be traded like stocks (E.g.,
Morgan Stanley Growth Fund), Recently, most of the New Fund Offers of closed-
ended funds provided liquidity window a periodic basis such as monthly or
weekly. Redemption of units can be made during specified intervals. Therefore,
such funds have relatively low liquidity

Based on their investment objective:

Equity funds: These funds invest in equities and equity related instruments. With

fluctuating share prices, such funds show volatile performance, even losses. However

short term fluctuations in the market, generally smoothens out in the long term, thereby

offering higher returns at relatively lower volatility. At the same time, such funds can

yield great capital appreciation as historically, equities have outperformed all asset

classes in the long term. Hence, investment in equity funds should be considered for a

period of at least 3-5 years. It can be further classified as:

i) Index funds- In this case a key stock market index, like BSE Sensex or Nifty is

tracked. Their portfolio mirrors the benchmark index both in terms of composition

and individual stock weight ages.

ii) Equity diversified funds- 100 % of the capital is invested in equities spreading

different sectors and stocks.

iii) Dividend yield funds- It is similar to the equity diversified funds except that they
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invest in companies offering high dividend yields.

iv) Thematic funds- Invest 100% of the assets in sectors are related through some

theme.

e.g.- An infrastructure fund invests in power, construction, cements sectors etc.

v) Sector funds- Invest 100% of the capital in a specific sector. e.g.- A banking sector

fund will invest in banking stocks.

vi) ELSS- Equity Linked Saving Scheme provides tax benefits to the investors.

Balanced fund: Their investment portfolio includes both debt and equity. As a result, on

the risk-return ladder, they fall between equity and debt funds. Balanced funds are the

ideal mutual fund vehicle for investors who prefer spreading their risk across various

instruments.

Following are balanced funds classes:

i) Debt-oriented funds- Investment below 65% in equities.

ii) Equity-oriented funds- Invest at least 65% in equities, remaining in debt.

Debt fund: They invest only in debt instruments, and are good option for investors

averse to idea of taking risk associated with equities. Therefore, they invest exclusively

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in fixed-income instruments like bonds, Government of India securities; and money

market instruments such as Certificate of Deposit (CD), Commercial Paper (CP) and

call money. Put your money into any of these debt funds depending on your

investment horizon and needs.

i) Liquid funds- These funds invest 100% in money market instruments, a large portion

being invested in call money market.

ii) Gilt funds ST- They invest 100% of their portfolio in government securities of and

T-bills.

iii) Floating rate funds- Invest in short-term debt papers. Floaters invest in debt

instruments which have variable coupon rate.

iv) Arbitrage fund- They generate income through arbitrage opportunities due to mis-

pricing between cash market and derivatives market. Funds are allocated to equities,

derivatives and money markets. Higher proportion (around 75%) is put in money

markets, in the absence of arbitrage opportunities.

v) Gilt funds LT- They invest 100% of their portfolio in long-term government

securities

vi) Income funds LT- Typically, such funds invest a major portion of the portfolio in

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long-term debt papers.

vii) MIPs- Monthly Income Plans have an exposure 70%-90% to debt and an

exposure of 10%-30% to equities.

Viii) FMPs- fixed monthly plans invest in debt papers whose maturity is in line with

that of the fund.

INVESTMENT STRATEGIES

1.) Systematic Investment Plan: Under this a fixed sum is invested each month on a

fixed date of a month. Payment is made through post dated cheques or direct debit

facilities. The investor gets fewer units when the NAV is high and more units when the

NAV is low. This is called as the benefit of Rupee Cost Averaging (RCA.)

2.) Systematic Transfer Plan: under this an investor invest in debt oriented fund and

give Instructions to transfer a fixed sum, at a fixed interval to an equity scheme of the

same mutual fund.

3.) Systematic Withdrawal Plan: it someone wishes to withdraw from a mutual fund

then he can withdraw a fixed amount each month.

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RISK V/S. RETURN:

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Company

Profile

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 ICICI Prudential Mutual Fund

ICICI Prudential Asset Management Company Ltd. is a leading asset management

company (AMC) in the country focused on bridging the gap between savings &
investments and creating long term wealth for investors through a range of simple and
relevant investment solutions....

The AMC is a joint venture between ICICI Bank, a well-known and trusted name in
financial services in India and Prudential Plc, one of UK’s largest players in the financial
services sectors. Throughout these years of the joint venture, the company has forged a
position of pre-eminence in the Indian Mutual Fund industry.

The AMC manages significant Assets under Management (AUM) in the mutual fund
segment. The AMC also caters to Portfolio Management Services for investors, spread
across the country, along with International Advisory Mandates for clients across
international markets in asset classes like Debt, Equity and Real Estate.

The AMC has witnessed substantial growth in scale; from 2 locations and 6 employees
at the inception of the joint venture in 1998, to a current strength of 2125 employees
with a reach across over 300 locations reaching out to an investor base of more than 4
million investors (As on December 31, 2018). The company’s growth momentum has
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been exponential and it has always focused on increasing accessibility for its investors.

Driven by an entirely investor centric approach, the organization today is a suitable mix
of investment expertise, resource bandwidth and process orientation. The AMC
endeavors to simplify its investor’s journey to meet their financial goals, and give a good
investor experience through innovation, consistency and sustained risk adjusted
performance.

Sponsors

ICICI Bank is India's largest private sector bank with total consolidated assets of Rs.
11,369.42 billion (US$ 156.9 billion) at 30 September 2018 and consolidated profit after
tax of Rs. 46.76 billion (US$ 645 million) for the half year ended 30 September 2018.
ICICI Bank currently has a network of 4,867 Branches and 14,417 ATMs across India,
as on 30 September 2018.

Prudential plc is an international financial services group with significant operations in

Asia, US and the UK. The company serves more than 26 million insurance customers
and has £664 billion of assets under management (as at 30 June 2018).
Prudential Corporation Asia
Prudential is a leading life insurer that spans 12 markets in Asia, covering Cambodia,
China, Hong Kong, India, Indonesia, Laos, Malaysia, the Philippines, Singapore,
Taiwan, Thailand and Vietnam. Prudential has a robust multi-channel distribution
platform providing a comprehensive range of savings, investment and protection
products.

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Eastspring Investments manages investments across Asia on behalf of a wide range of
retail and institutional investors, with about half of its assets sourced from life and
pension products sold by Prudential plc. It is one of the region’s largest asset managers
with a presence in 10 major Asian markets as well as distribution offices in the US and
Europe. It has USD 195 billion in assets under management (as at 30 September
2018), managing funds across a range of asset classes including equities and fixed
income.
Jackson National Life Insurance Company
Jackson is one of the largest life insurance companies in the US, providing retirement
products and income strategies aimed at the approximately 75 million baby boomers in
the United States. Jackson is also one of the top three providers of variable annuities in
the US. Founded over 50 years ago, Jackson has a long and successful record of
providing advisers with the products, tools and support to design effective retirement
solutions for their clients.
M&G Prudential
M&G is Prudential's UK and European fund management business with total assets
under management in excess of £342 bn (as at 30 June 2018). M&G has been
investing money for individual and institutional clients for over 80 years. Today it is one
of Europe's largest active investment managers as well as being a powerhouse in fixed
income.

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 Types of ICICI Prudential Mutual Fund
ICICI Prudential Mutual Fund offers an extensive range of mutual funds across
categories. It acts as a favourable investment option for investors with different risk
appetite and financial objectives. The following are the different types of mutual funds
from ICICI Prudential:

 Equity Funds: Equity funds from ICICI Prudential Mutual Fund are an effective
mutual fund vehicle for long-term investments in the stock market. Its objective is
to ensure investors high returns through medium-higher risk funds. These funds
are handled either actively or passively through index funds.

 Hybrid Funds: Also referred to as Balanced Funds, these mutual fund

investments is a combination of debt as well as equity funds, which justifies its
name. The type of hybrid combination determines the degree of magnitude. In
the case of debt-hybrid, the majority of the funds is invested in the debt market,
as the name suggests. Similarly, the majority of the funds is invested in the
equity market, in the case of equity-hybrid.

 Debt Funds: This investment vehicle invests in medium or short-term bonds,

money markets, security products, etc. It is aimed at making use of the available
funds to generate the maximum ROI, while preserving the initial investment
amount. It is a recommended investment vehicle for investors with a low risk
appetite.

 Fund of Funds: This fund invests the capital in multi-risk thresholds like high-
risk, medium-risk and low-risk. Further, it diversifies funds across available fund
categories.

 Exchange-Traded Funds: Exchange-Traded Funds from ICICI Prudential

Mutual Fund resemble the stock markets that are eligible for being traded like

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 stocks. Investments are largely made in stocks of precious metals, corporations
and currencies. One of the benefits of these funds is that there are no restrictions
regarding the time in which they are bought and sold.

Equity Funds Offered by ICICI Prudential

ICICI Prudential Blue-chip Fund
This is an open-ended equity scheme that aims for long-term capital growth through
investments in equity and equity-related instruments of large-cap organisations.

ICICI Prudential Value Discovery Fund

This is open-ended equity scheme with a moderately high risk factor. It invests in a
diversified portfolio comprising of value stocks to meet the long-term financial objective
of generating returns through a combination of capital appreciation and dividend
income.

ICICI Prudential Long Term Equity Fund (Tax Saving)

As evident from the name, it is a long-term open-ended equity linked savings scheme
that involves moderately high risks. It focuses on generating long-term capital growth
through investments in equity and equity-related instruments. This equity mutual
investment enables investors to avail tax benefits under Section 80C of the Income Tax
Act, 1961.

ICICI Prudential Infrastructure Fund

This open-ended equity scheme is best suited for investors with a high risk appetite. It
seeks to generate wealth through investments in equity and equity-related instruments
of organizations that are enlisted under the infrastructure and allied sectors.

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ICICI Prudential Multi-cap Fund
This equity mutual fund invests in diversified equity and equity-related securities of
small-cap, medium-cap and large-cap stocks across industries. This meets the financial
goals of investors with moderately high investment appetite.

ICICI Prudential Technology Fund

Best suited for investors with a high risk appetite, this equity fund invests in the stocks
of technology companies and those driven by technology.

ICICI Prudential Large and Mid-cap Fund

Accompanied by a moderately high risk, this long-term equity fund investment invests in
mid-cap and large-cap organizations.

ICICI Prudential US Bluechip Equity Fund

This open-ended equity scheme that involves a high risk is best suited for long-term
investments. It invests in equity and equity-related instruments of organizations that are
enlisted under popular stock exchanges in the US and also in American Depository
System/Global Depository Systems (ADRs/GDRs) that are issued by Indian as well as
international organizations.

ICICI Prudential Exports and Services Fund

This equity fund, meant for investors with a high risk appetite, invests in equity and
equity-related instruments of organizations in the exports and services sector.

ICICI Prudential Mid-cap Fund

This fund specializes in long-term investments in a diversified portfolio of mid-cap
stocks and is well suited for investors with a moderately high risk appetite.

Other equity mutual funds from ICICI mutual Funds are:

 ICICI Prudential Dividend Yield Equity Fund

 ICICI Prudential FMCG Fund
 ICICI Prudential Small-cap Fund
 ICICI Prudential Focused Equity Fund
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  ICICI Prudential Banking and Financial Services Fund

Hybrid Funds Offered by ICICI Prudential

The following are the hybrid mutual funds from ICICI Prudential:

ICICI Prudential Regular Savings Fund

This open-ended hybrid scheme, best suited for investors with moderately high risk
appetite, generally invests in debt securities and money market. It seeks to meet the
objective of attaining capital growth by investing in long-term equity investments.

ICICI Prudential Equity & Debt Fund

This aims at generating capital wealth in the long-term while being a source of regular
income in the short and medium term. It invests in a portfolio consisting of equity and
equity-related instruments, and fixed income instruments.

ICICI Prudential Equity – Arbitrage Fund

This is an open-ended scheme making investments in arbitrage opportunities, making it
an effective investment option for those looking for short-term income. This invests in
short-term debt instruments and aims to make the most of arbitrage and other derivative
strategies in equity markets.

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ICICI Prudential Multi-Asset Fund
Involving a moderately high risk factor, this fund seeks to generate capital appreciation
and a source of income by investing in at least three asset classes, with a minimum of
10% being assigned to each asset class.

ICICI Prudential Equity Savings Fund

The objective of this fund is to serve as a regular income through the use of arbitrage
and related derivative strategies and by investing in equity and equity-related securities.

Other hybrid mutual funds from ICICI Prudential mutual Fund are:

 ICICI Prudential Equity – Arbitrage Fund

 ICICI Prudential Multi-Asset Fund
 Investment Objective of ICICI Prudential Multi-Asset Fund
 ICICI Prudential Equity & Debt Fund
 ICICI Prudential Regular Savings Fund
 Debt Funds Offered by ICICI Prudential

Debt Funds Offered by ICICI Prudential

The following are the debt funds offered by ICICI Prudential:

ICICI Prudential Savings Fund

This open-ended low-duration debt fund scheme with moderately low risk is an effective
investment instrument for investors looking to generate an income through debt
securities and money market. Besides, this scheme ensures optimum balance of safety,
liquidity and yield.

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ICICI Prudential Floating Interest Fund
This is again an open-ended fund with moderate risk that invests mostly in floating rate
instruments to generate income. It aims at achieving optimum balance of safety, yield
and liquidity.

ICICI Prudential Corporate Bond Fund

This scheme invests in corporate bonds that have a rating of at least AA+ and seeks to
maintain optimum balance of safety, liquidity and yield.

ICICI Prudential Liquid Fund

Accompanied by low risk, the objective of this open-ended liquid fund scheme is to
generate returns through investments in money market and debt instruments while
optimizing liquidity and safety.

ICICI Prudential Short Term Fund

Investments for this open-ended short-term debt fund scheme focuses on a wide range
of money market and debt instruments to maximise liquidity, yield and safety.

ICICI Prudential Money Market Fund

This open-ended low-risk scheme aims to generate a reasonable short-term income
through investments in money market securities, while ensuring high liquidity.

ICICI Prudential Long Term Bond Fund

This debt scheme is a source of income through investments in a wide range of debt
and money market securities. It is accompanied by a moderate risk factor and maintains
optimum safety, liquidity and yield.

ICICI Prudential All Seasons Bond Fund

This open-ended debt scheme maintains liquidity, safety and yield while investing in
debt and money market securities of various durations to generate good returns at a
moderate risk.

Other debt fund schemes from ICICI Prudential Mutual Fund are:

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  ICICI Prudential Medium Term Bond Fund
 ICICI Prudential Gilt Fund
 ICICI Prudential Bond Fund
 ICICI Prudential Banking and PSU Debt Fund
 ICICI Prudential Constant Maturity Gilt Fund
 ICICI Prudential Ultra Short Term Fund
 ICICI Prudential Credit Risk Fund
 Solution-oriented Funds Offered by ICICI Prudential

Solution-oriented Funds Offered by ICICI Prudential

ICICI Prudential Child Care Plan (Gift Plan)
This is an open-ended exchange-traded fund scheme for children with a lock-in period
with moderately high risk factor. It seeks to generate returns by investing in long-term
debt and money market securities.

ICICI Prudential Nifty ETF

It is an open-ended exchange traded fund (ETF) that aims to repeat the exceptional
performance of Nifty 50 Index by investing in the same stocks at the exact proportion. It
offers tax-savings while ensuring liquidity in the long–term.

ICICI Prudential Sensex ETF

This open-ended ETF with moderately high risk aims to repeat the fund performance of
S&P BSE Sensex by investing in the same securities at the same proportion.

ICICI Prudential Midcap Select ETF

This ETF, accompanied by high risk, aims to generate long-term capital wealth by
investing in the same instruments as that of S&P BSE Midcap Select Index at the same
proportion to repeat its fund performance. Besides, this is also tax-efficient.

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ICICI Prudential Nifty 100 ETF
This open-ended ETF with a moderately high risk factor seeks to repeat the fund
performance of Nifty 100 Index by investing in the same large-cap stocks and at the
same proportion. Further, it ensures liquidity and is tax-efficient.

ICICI Prudential Advisor Series – Debt Management Fund

This open-ended fund of funds scheme with a moderate risk factor aims to generate
wealth by investing majorly in debt and money market securities while ensuring high
liquidity. This is well-suited for investors looking for short-term savings.

ICICI Prudential Global Stable Equity Fund

This ensures reasonable long-term returns through investments in foreign mutual fund
schemes in one or multiple units.

ICICI Prudential Sensex Index Fund

This open-ended index scheme seeks to repeat the fund performance of S&P BSE
Sensex Index by investing in stocks of organisations that belong to the S&P BSE
Sensex Index. This creates wealth in the long-term and has moderately high risks.

ICICI Prudential Advisor Series – Passive Strategy Fund

This open-ended fund o fund scheme with a moderately high risk factor generates long-
term income by investing in varied ETFs and debt schemes of ICICI Prudential Mutual
Fund.

ICICI Prudential Nifty Next 50 Index Fund

This open-ended index scheme with moderately high risk factor invests in stocks of
companies that are enlisted under the Nifty Next 50 Index Fund to repeat the fund
performance of Nifty Next 50 Index.

ICICI Prudential Nifty Index Fund

This open-ended index scheme invests in organizations that are enlisted under the Nifty
Index with the aims to repeat their fund performance. This scheme, accompanied by

34 | P a g e
moderately high risk factor, is the best suited for investors looking for long-term
investments.

Other Solution-oriented Funds from ICICI Prudential Mutual Fund are:

 ICICI Prudential Gold ETF

 ICICI Prudential Bharat 22 ETF
 ICICI Prudential S&P BSE 500 ETF
 ICICI Prudential Advisor Series – Thematic Fund
 ICICI Prudential Advisor Series – Hybrid Fund
 ICICI Prudential Advisor Series – Conservative Fund
 ICICI Prudential Regular Gold Savings Fund

Top 10 ICICI Prudential Mutual Fund

Here are the top 10 mutual funds from ICICI Prudential:

TYPE OF 1-Y 3-Y 5-Y

TYPE OF SCHEMES NAV
FUND RETURN RETURN RETURN

Regular Savings Fund –

Growth 40.54 4.65 9.25 12.57
Growth

Regular Savings Fund -

Dividend 11.53 4.65 9.25 12.57
Dividend Quarterly

Regular Savings Fund -

Dividend 13.94 4.65 9.25 12.57
Dividend Monthly

Regular Savings Fund -

Dividend 12.52 4.65 9.25 12.57
Dividend Half Yearly

35 | P a g e
 TYPE OF 1-Y 3-Y 5-Y
TYPE OF SCHEMES NAV
FUND RETURN RETURN RETURN

Regular Savings Fund –

Growth 16.93 4.65 9.25 12.57
Bonus

Nifty Next 50 Index Fund

Growth 26.48 6.45 12.05 22.94
– Growth

Nifty Next 50 Index Fund

Dividend 26.48 6.45 12.05 22.94
– Dividend

Nifty Next 50 Index Direct

Growth 27.15 6.87 12.55 23.48
– Growth

Nifty Next 50 Index Direct

Dividend 27.14 6.87 12.55 23.48
– Dividend

Regular Savings Fund -

Growth 42.34 5.56 10.15 13.46
Direct Growth

The Key Features of ICICI Prudential Mutual Fund

Let’s take a look at the primary features of ICICI Prudential Mutual Fund:

 It specializes in offering an extensive range of robust investment options across

large-cap, mid-cap and small-cap stocks for short, medium and long-term
investments.
 Mutual fund schemes are designed to ensure good returns, as evident from their
fund performances over the years.

36 | P a g e
 Mutual fund schemes are tailor-made to suit the unique financial objectives of
investors and their varied risk appetite
 It boasts of a highly accomplished team of Fund Managers who are experts in
the financial industry and have the experience to guide the company mutual fund
schemes through volatile capital market conditions
 Last but not the least, ICICI Prudential Mutual Fund schemes are a safe
investment instrument for all investors, irrespective of their financial goals.
 Most of ICICI Prudential’s mutual investment schemes are eligible for a CRISIL
rating of AAA .
 The investment products are user-friendly with ICICI Prudential Mutual Fund. It
ensures streamlined and seamless services to young, inexperienced and small-
time investors with Systematic Investment Plans (SIP), which encourages a
positive financial habit through monthly investments.
 Equity Linked Savings Plans (ELSS) make investors eligible for tax deductions
under Section 80C of Income Tax Act, 1961.
 It boasts of a robust portfolio of debt mutual investments and instruments like
Government Securities, Treasury Bills, Money Markets and Corporate Bonds,
which are not affected by unfavorable conditions in the capital market.
 An extensive range of investment schemes across different types of mutual fund
investments – equity, debt, hybrid, funds of funds and exchange-traded funds –
enables investors to build a stable and diverse portfolio as per their risk appetite
and financial objectives.
 Open-ended schemes from ICICI Prudential Mutual Fund offer the flexibility of
withdrawing the invested capital, according to the convenience of investors, in
accordance to the exit load of schemes.
 It offers attractive post-tax returns on debt instruments in the form of dividends.,
Dividend from liquid v/s non-liquid funds, Dividend for individual v/s non-
individual investors, capital gains based on the difference between the sales
price and purchase price of the debt security, etc.

37 | P a g e
38 | P a g e
Objectives and

scope

39 | P a g e
40 | P a g e
OBJECTIVES OF THE STUDY

 To find out the Preferences of the investors for Asset Management

Company.

 To know the Preferences for the portfolios.

 To know why one has invested or not invested in Mutual fund

 To find out the most preferred channel.

 To find out what should do to boost Mutual Fund Industry.

Scope of the study

A big boom has been witnessed in Mutual Fund Industry in recent times. A large

number of new players have entered the market and trying to gain market share in

this rapidly improving market.

The research was carried on in Aurangabad. I had been sent at one of the branch

of ANGEL BROKING (SMART MONEY) where I completed my Project work. I

surveyed on my Project Topic “A study of Mutual Fund Industry ” on the visiting

to individual & government offices employee.

The study will help to know the interest & preferences of the customers, which

company, portfolio, mode of investment, option for getting return and so on they

prefer. This project report may help the company to make further planning and

strategy.

41 | P a g e
 Research

Methodology

42 | P a g e
 RESEARCH METHODOLOGY

This report is based on primary as well secondary data, however primary data

collection was given more importance since it is overhearing factor in attitude

studies. One of the most important users of research methodology is that it helps in

identifying the problem, collecting, analyzing the required information data and

providing an alternative solution to the problem .It also helps in collecting the vital

information that is required by the top management to assist them for the better

decision making both day to day decision and critical ones.

Data sources:

Research is totally based on primary data. Secondary data can be used only for

the reference. Research has been done by primary data collection, and primary

data has been collected by interacting with various people. The secondary data

has been collected through various journals and websites.

Duration of Study:

The study was carried out for a period of one month, from 11 April to 10 th May

2019.

Sampling:

 Sampling procedure:

The sample was selected of them who are the Businessman/govt. employee,

irrespective of them being investors or not or availing the services or not. It was

43 | P a g e
also collected through personal visits to persons, by formal and informal talks and

through filling up the questionnaire prepared. The data has been analyzed by using

mathematical/Statistical tool.

 Sample size:

The sample size of my project is limited to 200 people only. Out of which only 120

people had invested in Mutual Fund. Other 80 people did not have invested in

Mutual Fund.

 Sample design:

Data has been presented with the help of bar graph, line graphs etc.

SWOT Analysis of the organization:-

44 | P a g e
SWOT analysis of organizations to provide recommendations on their performance

and growth potential. It is a powerful tool for analyzing both complex qualitative and

quantitative facets of an investment decision.

The results of this analysis have been fed into marketing and organizational

strategic plans and have been highly successful in strategy formulation.

Through our SWOT analysis, our clients have been able to take advantage of niche

markets and focus on product innovation which allows them to capture greater

margins.

Our SWOT analysis identifies strengths and weaknesses and relates them with

forward looking opportunities and threats. This helps to identify company and

industry specific critical drivers and catalysts.

SWOT Analysis identifies your company’s:

Strengths - to build on

Weaknesses - to cover

Opportunities - to capture

Threats - to defend against.

SWOT Analysis

Strengths:
45 | P a g e
* Rich experience of the management.

* Good brand equity

* Giving the very good return from inception

* Stabilized and loyal clients.

* Well combination of new energetic and experienced employees.

* Wide variety of investment product to match with every level of customer

* Giving the mutual fund exposure

Weakness:

* People is not interested to invest in mutual fund & equity because risk & trust.

* People not detail knowledge about mutual funds.

* Not very popular in rural area.

Opportunities:

* Stability through increased brand awareness, market penetration and

Service offerings.

* Across all categories of financial services.

* Increase in customer’s wallet share.

* 6 pay commission.

Threats;

46 | P a g e
* Increasing interest rate scenario.

* Execution risk.

* Competition from local players.

* Rising inflation could reduce savings and investments

Limitation:

 Some of the persons were not so responsive.

 Possibility of error in data collection because many of investors may have not

given actual answers of my questionnaire.

47 | P a g e
 The sample size may not adequately represent the whole market.

 Some respondents were reluctant to divulge personal information which can

affect the validity of all responses.

 The research is confined to a certain Govt. Dept. & part of Kolkata.

48 | P a g e
 Data Analysis

&

Interpretation

ANALYSIS & INTERPRETATION OF THE DATA

1. On the basis of Age of the Investors:

Age <= 31-35 36-40 41-45 46-50 >50

Group 30

No. of 12 18 30 24 20 16

Investors

49 | P a g e
 35

Investors invested in Mutual Fund 30

25

20

15 30
24
10 18 20
16
5 12

0
<=30 31-35 36-40 41-45 46-50 >50
Age group of the Investors

Interpretation:

According to this chart out of 120 Mutual Fund investors of Kolkata the most are in

the age group of 36-40 yrs. i.e. 25%, the second most investors are in the age

group of 41-45yrs i.e. 20% and the least investors are in the age group of below 30

yrs.

2. Educational Qualification of investors of Aurangabad.

Educational Number of Investors

Qualification
Graduate/ Post Graduate 88

50 | P a g e
 Under Graduate 25

Others 7

Total 120

6%
21%

73%

Graduate/Post Graduate Under Graduate Others

Interpretation:

Out of 120 Mutual Fund investors 73% of the investors in Kolkata are

Graduate/Post Graduate, 21% are Under Graduate and 6% are others (under

HSC).

3. Occupation of the investors of Kolkata.

51 | P a g e
 Occupation No. of Investors

Govt. Service 30
.
Pvt. Service 45

Business 35

Agriculture 4

Others 6
No. of Investors

50
40
30
20 45
30 35
10
0 4 6

ic
e ce ss re er
s
rv r vi ne l tu th
e S e si cu O
t .S t. B
u
gr
i
ov Pv A
G
Occupation of the customers

Interpretation:

In Occupation group out of 120 investors, 38% are Pvt. Employees, 25% are

Businessman, 29% are Govt. Employees, 3% are in Agriculture and 5% are in

others.

4. Monthly Family Income of the Investors of Kolkata

Income Group No. of Investors

<= 20,000 5

20,001-30,000 12

52 | P a g e
30,001-40,000 28

40,001-50,000 43

50,000 and above 32

No. Of Investors

<= 20,000
20,001-30,000
30,001-40,000
40,001-50,000
50,000 and above

Interpretation:

In the Income Group of the investors of Kolkata, out of 120 investors, 36%

investors that is the maximum investors are in the monthly income group Rs.

40,001 to Rs. 50,000, Second one i.e. 27% investors are in monthly income group

of more than Rs. 50,000 and the minimum investors i.e. 4% are in the monthly

income group of below Rs. 20,000

5. Investors invested in different kind of investments of Kolkata.

53 | P a g e
 Priority of Investments No. of Respondents

Saving A/C 195

Fixed deposits 148

Insurance 152

Mutual Fund 120

Post office-NSC, etc 75

Shares/Debentures 50

Gold/Silver 30

Real Estate 65

No. Of Respondents in %

25 15 7 Saving A/C
97.5
37.5 Fixed Deposits
Insurance
60 Mutual Fund
74 Post office-NSC, etc
Shares/Debentures
76
Gold/Silver
Real Estate

Interpretation: From the above graph it can be inferred that out of 200 people,

97.5% people have invested in Saving A/c, 76% in Insurance, 74% in Fixed

Deposits, 60% in Mutual Fund, 37.5% in Post office-NSC, 25% Shares or

Debentures, 15% in Gold/Silver and 32.5% in Real Estate.

54 | P a g e
  Preference of factors while investing

Factors (a) Liquidity (b) Low Risk (c) High (d) Trust

Return

No. of 40 60 64 36

Respondents

18% 20%

32% 30%

Liquidity Low Risk High Return Trust

Interpretation:

Out of 200 People, 32% People prefer to invest where there is High

Return, 30% prefer to invest where there is Low Risk, 20% prefer easy

Liquidity and 18% prefer Trust.

 Awareness about Mutual Fund and its Operations

55 | P a g e
 Response Yes No

No. of Respondents 135 65

33%

67%

Yes No

Interpretation:

From the above chart it is inferred that 67% People are aware of Mutual

Fund and its operations and 33% are not aware of Mutual Fund and its

operations.

 Source of information for customers about Mutual

Fund Investment

Channel Advertisement Peer Group Bank Financial

Advisors

56 | P a g e
 No. of 18 25 30 62

Respondents

No. of Respondents in %

13%

Advertisement
46% 19% Peer Group
Bank
Financial Advisors

22%

Interpretation:

From the above chart it can be inferred that the Financial Advisor is the

most important source of information about Mutual Fund. Out of 135

Respondents, 46% know about Mutual Fund through Financial Advisor,

22% through Bank, 19% through Peer Group and 13% through

Advertisement.

57 | P a g e
  Investors invested in Mutual Fund

Response No. of Respondents

YES 120

NO 80

TOTAL 200

Interpretation:

Out of 200 people, 60% have invested in Mutual Fund and 40% do not

have invested in Mutual Fund.

 Reason for not invested in Mutual Fund

Reason No. of Respondents

Not Aware 65

Higher Risk 5

Not any Specific Reason 10

58 | P a g e
 No. Of Respondents in %

13%

6%

Not Aware
Higher Risk
Not Any Specific Reason

81%

Interpretation:

Out of 76 people, who have not invested in Mutual Fund, 81% are not

aware of Mutual Fund, 13% said there is likely to be higher risk and

6% do not have any specific reason.

 Investors invested in different Assets Management

Co. (AMC)

Name of AMC No. of Investors

ICICI Prudential 55
UTI 75
HDFC 30
Reliance 75
SBIMF 56

59 | P a g e
 Kotak 45
Others 70

Interpretation:

In Kolkata most of the investors preferred UTI and Reliance Mutual

Fund. Out of 120 investors 62.5% have invested in each of them, only

46% have invested in ICICI Prudential, 47% in ICICI Prudential, 37% in

Kotak and 25% in HDFC.

 Reason for Investing in ICICI Prudential

Reason No. Of Respondents

Associated with ICICI 35

Better Return 5

Agents Advice 15

60 | P a g e
 27%

Associated with ICICI

Better Return

9% Agent Advice

64%

Interpretation:

Out of 55 investors of ICICI 64% have invested because of it’s

association with Brand ICICI, 27%invested on Agent Advice, 9% invested

because of better return

 Reason for not Invested in SBIMF

Reason No. of Respondents

Not Aware 25

Less Return 18

Agent’s Advice 22

61 | P a g e
 34% 38%
Not Aware
Less Return
Agent's Advice
28%

Interpretation:

Out of 65 people who not invested in ICICI, 38% were not aware with

ICICI Mutual Fund, 28% do not have invested due to less return and 34%

due to Agent’s Advice.

 Preference of Investors for future investment in

Mutual Fund
62 | P a g e
 Name of AMC No. of Investors
ICICI Prudential 80
UTI 45
HDFC 35
Reliance 82
SBIMF 76
Kotak 60
Others 75

Series 1
Others

Kotak

Name ICICI Prudential

of Reliance

AMC HDFC

UTI

SBIMF

0 10 20 30 40 50 60 70 80 90

No. of Investors

Interpretation:

63 | P a g e
 Out of 120 investors, 68% prefer to invest in Reliance, 67% in ICICI

Prudential, 63% in SBIMF, 62.5% in others, 50% in Kotak, 37.5% in

UTI and 29% in HDFC Mutual Fund.

 Channel Preferred by the Investors for Mutual Fund

Investment

Channel Financial Bank AMC

Advisor

No. of 72 18 30

Respondents

25%
Financial Advisor
15% 60% Bank
AMC

Interpretation:

64 | P a g e
 Out of 120 Investors 60% preferred to invest through Financial

Advisors, 25% through AMC and 15% through Bank.

 Mode of Investment Preferred by the Investors

Mode of Investment One time Systematic

Investment Investment Plan

(SIP)

No. of Respondents 78 42

35%
One time investment
65% SIP

Interpretation:

65 | P a g e
Out of 120 investors 65% preferred One time Investment and

35% preferred through Systematic Investment Plan.

 Preferred Portfolios by Investors

Portfolio No. of Investors

Equity 56

Debt 20

Balanced 44

37% 46%
Equity
Debt
17% Balanced

Interpretation:

From the above graph 46% Preferred Equity Portfolio, 37%

preferred Balanced and 17% preferred Debt Portfolio

 Option for getting Return Preferred by the Investors

Option Dividend Dividend Growth

Payout Reinvestment

66 | P a g e
 No. of 25 10 85

Respondents

Sales

Dividend Payout
21%
Dividend
8% Reinvestment
71% Growth

Interpretation:

From the above graph 71% preferred Growth Option, 21% preferred

Dividend Payout and 8% preferred Dividend Reinvestment Option.

 Preference of Investors whether to invest in Sectorial

Funds

Response No. of Respondents

67 | P a g e
 Yes 25

No 95

21%
Yes
79% No

Interpretation:

Out of 120 investors, 79% investors do not prefer to invest in

Sectorial Fund because there is maximum risk and 21% prefer to

invest in Sectorial Fund.

68 | P a g e
 Findings and

Conclusion

Findings

 In Kolkata in the Age Group of 36-40 years were more in numbers. The

second most Investors were in the age group of 41-45 years and the
least

were in the age group of below 30 years

69 | P a g e
 In Kolkata most of the Investors were Graduate or Post Graduate and

below HSC there were very few in numbers.

 In Occupation group most of the Investors were Govt. employees, the

second most investors were Private employees and the least were

associated with Agriculture.

 In family Income group, belween Rs. 20,001- 30,000 were more in

numbers, the second most were in the Income group of more than

Rs.30,000 and the least were in the group of below Rs. 10,000.

 About all the Respondents bad a Saving A/c in Bank, 76% Invested in

Fixed Deposits, Only 60% Respondents invested in Mutual fund

 Mostly Respondents preferred High Return while investment, the

second

most preferred Low Risk then liquidity and the least preferred Trust.

 Only 67% Respondents were aware about Mutual fund and its
operations

and 33% were not

 Among 200 Respondents only 60% had invested in Mutual Fund and
40%

did not have invested in Mutual fund.

70 | P a g e
  Out of 80 Respondents 81% were not aware of Mutual Fund, 13% told

there is not any specific reason for not invested in Mutual Fund and 6%

told there is likely to be higher risk in Mutual Fund.

 Most of the Investors had invested in Reliance or UTI Mutual Fund,

ICICI

Prudential has also good Brand Position among Investors, SBIMF

places

after ICICI Prudential according to the Respondents.

 Out of 55 investors of ICICI MF 64% have invested due to its

association

with the Brand ICICI, 27% Invested because of Advisor's Advice and 9%

due to better return

 Most of the Investors who did not invested in ICICI MF due to not Aware

of ICICIMF, the second most due to Agent's advice and rest due to Less

Return

 For Future investment the maximum Respondents prefeTed Reliance

Mutual Fund, the second most preferred ICICI Prudential, SBIMF has

been preferred after them.

 60% Investors preferred to invest through Financial Advisors, 25%

71 | P a g e
 through AMC (means Direct Investment) and 15% through Bank

 65% preferred One Time Investment and 35% preferred SIP out of both

type of Mode of Investment

 The most preferred Portfolio was Equity, the second most was Balance

(mixture of both equity and debt), and the least preferred Portfolio was

Debt portfolio

 Maximum Number of Investors Preferred Growth Option for return, the

second most preferred Dividend Payout and then Dividend

Reinvestment

 Most of the Investors did not want to invest in Sectoral Fund, only 21%

wanted to invest in Sectoral Fund

Conclusion

72 | P a g e
Running a successful Mutual Funds requires complete understanding of the

peculiarities of the Indian Stock Market and also the psyche of the small

investors. This study has made an attempt to understand the financial behavior

of Mutual Fund investors in connection with the preferences of Brand (AMC),

Products, Channels etc. I observed that many of people have fear of Mutual

Fund. They think their money will not be secure in Mutual Fund. They need the

knowledge of Mutual Fund and its related terms. Many of people do not have

invested in mutual fund due to lack of awareness although they have money to

invest. As the awareness and income is growing the number of mutual fund

investors are also growing.

“Brand” plays important role for the investment. People invest in those

Companies where they have faith or they are well known with them. There

are many AMCs in Aurangabad but only some are performing well due to

Brand awareness. Some AMCs are not performing well although some of the

schemes of them are giving good return because of not awareness about

Brand. Reliance, UTI, SBIMF, ICICI Prudential etc. they are well known

Brand, they are performing well and their Assets Under Management is

larger than others whose Brand name are not well known like Principle,

Sunderam, etc.

Distribution channels are also important for the investment in mutual fund.

Financial Advisors are the most preferred channel for the investment in

mutual fund. They can change investors’ mind from one investment option to

others. Many of investors directly invest their money through AMC because

73 | P a g e
they do not have to pay entry load. Only those people invest directly who

know well about mutual fund and its operations and those have time.

74 | P a g e
Suggestions And

Recommendations

75 | P a g e
Suggestions and Recommendations

 The most vital problem spotted is of ignorance. Investors should be made

aware of the benefits. Nobody will invest until and unless he is fully convinced.

Investors should be made to realize that ignorance is no longer bliss and what

they are losing by not investing.

 Mutual funds offer a lot of benefit which no other single option could offer.

But most of the people are not even aware of what actually a mutual fund is?

They only see it as just another investment option. So the advisors should try

to change their mindsets. The advisors should target for more and more young

investors. Young investors as well as persons at the height of their career

would like to go for advisors due to lack of expertise and time.

 Mutual Fund Company needs to give the training of the Individual Financial

Advisors about the Fund/Scheme and its objective, because they are the main

source to influence the investors.

 Before making any investment Financial Advisors should first enquire about

the risk tolerance of the investors/customers, their need and time (how long

they want to invest). By considering these three things they can take the

customers into consideration.

 Younger people aged under 35 will be a key new customer group into the

future, so making greater efforts with younger customers who show some

interest in investing should pay off..

76 | P a g e
 Systematic Investment Plan (SIP) is one the innovative products launched

by Assets Management companies very recently in the industry. SIP is easy

for monthly salaried person as it provides the facility of do the investment in

EMI. Though most of the prospects and potential investors are not aware

about the SIP. There is a large scope for the companies to tap the salaried

persons.

77 | P a g e
 BIBLIOGRAPHY

 NEWS PAPERS

 TELEVISION CHANNEL

 MUTUAL FUND HAND BOOK

 FACT SHEET AND STATEMENT

 WWW.SBIMF.COM

 WWW.MONEYCONTROL.COM

 WWW.AMFIINDIA.COM

 WWW.ONLINERESEARCHONLINE.COM

 WWW. MUTUALFUNDSINDIA.COM

78 | P a g e
”MUTUAL FUND INVESTMENT IS SUBJECT TO

MARKET RISKS. PLEASE READ THE OFFER

DOCUMENT CAREFULLY BEFORE INVESTING”

79 | P a g e