CHAPTER FOUR

DATA PRESENTATION, ANALYSIS AND DISCUSSION

OF FINDINGS

4.0 Introduction

This chapter is concerned with the presentation, analysis of data and research questions
raised in the study, test of hypotheses and the discussion of findings. The analysis was done
using data generated from questionnaire administered to the selected staff of Akwa Ibom
Broadcasting Corporation and Comfort FM, Uyo. The copies of questionnaire were sorted and
coded in the Statistical Package for Social Sciences (SPSS) software. The data was summarized
and presented in form of frequencies, percentages and tables.

4.1 Data Presentation

The data collected is presented in this section. The distribution of the questionnaire is
also shown. The copies of questionnaire were personally distributed to the selected staff of the
Akwa Ibom Broadcasting Corporation and Comfort FM, Uyo and the rate of return is shown in
table 4.1 below:

Table 4.1: Distribution of Questionnaire

OPTION QUESTIONNAIRE PERCENTAGE (%)
No. of returned 20 100
No. of not returned Nil -
Total 20 100
Field Survey, 2018
Table 4.1 shows that out of 20 (100%) copies of questionnaire administered to the

selected staff Akwa Ibom Broadcasting Corporation and Comfort FM, Uyo, 20 (100%) copies of

the questionnaire were completed and returned. Therefore, 20 (100%) copies of questionnaire

were used for the analysis.

4.2 Analysis of Research Questions

 This section contains analyses of the research questions raised in the study through the
responses of respondents collected from the copies of questionnaire in their relevant subheads:

4.2.1 The Influence of Digital Technologies on the Operations of Broadcast Media

Research Question 1: To what extent have digital technologies influenced the operations of the
broadcast media in terms of reach, programmes, economy, etc?

To ascertain the extent to which digital technologies have influenced the operations of
AKBC and Comfort FM, the respondents were asked in question 1 of section 1 if there has been
efficient broadcast of programs in their space has a result of the introduction of digital
technologies. Their responses are shown in table 4.2 below:

Table 4.2: There has been efficient broadcast of programs in

your space has a result of the introduction of digital
technologies.
Frequen Perce Valid Cumulati
cy nt Percent ve
Percent
Agree 12 60.0 60.0 60.0
Val Strongly
8 40.0 40.0 100.0
id Agree
Total 20 100.0 100.0
Source: Field Survey, 2018

In table 4.2 above, 8 respondents representing 40% strongly agreed that there has been
efficient broadcast of programs in their space has a result of the introduction of digital
technologies while 12 respondents representing 60% agreed the above assertion. Thus 100% of
the respondents were of the opinion that there has been efficient broadcast of programs in their
space has a result of the introduction of digital technologies.
In a bid to ascertain the extent to which digital technologies have influenced the
operations of AKBC and Comfort FM, the respondents were asked in question 2 of section 1 if
digital technologies have contributed to the success of their jobs and their responses are
presented in table 4.3 below:

Table 4.3: The digital technologies have contributed to the

success of your job.
 Frequen Perce Valid Cumulati
cy nt Percent ve
Percent
Undecided 2 10.0 10.0 10.0
Agree 7 35.0 35.0 45.0
Val
Strongly
id 11 55.0 55.0 100.0
Agree
Total 20 100.0 100.0
Source: Field Survey, 2018
Table 4.3 above shows that 11 respondents representing 55% strongly agreed that digital
technologies have contributed to the success of their jobs, 7 respondents representing 35%
agreed to the fact while 2 respondents representing 10% were indecisive to this. Therefore, 90%
of the respondents agreed that digital technologies have contributed to the success of their jobs.

In a quest to ascertain the extent to which digital technologies have influenced the
operations of AKBC and Comfort FM, the respondents were asked in question 3 of section 1 if
there is clarity in pictures and sounds as a result of the use of digital video camera and sound
moderator and their responses are presented in table 4.4 below:

Table 4.4: There is clarity in pictures and sounds as a result of

the use of digital video camera and sound moderator
Frequen Perce Valid Cumulativ
cy nt Percent e Percent
Agree 11 55.0 55.0 55.0
Val Strongly
9 45.0 45.0 100.0
id Agree
Total 20 100.0 100.0
Source: Field Survey, 2018

In table 4.4 above, 9 respondents representing 45% gave a strong concord to the above
proposition while 11 respondents representing 55% agreed that there is clarity in pictures and
sounds as a result of the use of digital video camera and sound moderator. Thus, 100% of the
respondents gave their stance to the fact that there is clarity in pictures and sounds as a result of
the use of digital video camera and sound moderator.

In an attempt to ascertain the extent to which digital technologies have influenced the
operations of AKBC and Comfort FM, the respondents were asked in question 4 of section 1 if
there is increase in the number of quality programs as a result of the speed at which the machine
works. Their responses were shown in table 4.5 below:

Table 4.5: There is increase in the number of quality programs

as a result of the speed at which the machine works
Frequen Perce Valid Cumulativ
cy nt Percent e Percent
Agree 12 60.0 60.0 60.0
Val Strongly
8 40.0 40.0 100.0
id Agree
Total 20 100.0 100.0
Source: Field Survey, 2018

Table 4.5 shows that 8 respondents representing 40% strongly agreed that there is
increase in the number of quality programs as a result of the speed at which the machine works
while 12 respondents representing 60% merely agreed. This is to say that 100% of the
respondents are of the opinion that there is an increase in the number of quality programs as a
result of the speed at which the machine works.

4.2.2 Proficiency of Staff in the Use of Digital Technologies

Research Question 2: How proficient are the selected staffs in the use of the digital
technologies?

In order to examine the proficiency of selected staff in the use of digital technology, the
respondents were asked in question 5 of section 2, if there is access to digital technologies in
their office and their responses are shown in table 4.6 below:

Table 4.6: There is access to digital technologies in your office

Frequen Perce Valid Cumulati
cy nt Percent ve
Percent
Val Agree 12 60.0 60.0 60.0
id Strongly
8 40.0 40.0 100.0
Agree
Total 20 100.0 100.0
Source: Field Survey, 2018

In table 4.6 above, 8 respondents representing 40% strongly agreed that there is access to
digital technologies in their office while 12 respondents representing 60% also agreed to this.
Thus, 100% of the respondents are of the opinion that there is access to digital technologies in
their office.

In an attempt to determine the proficiency of selected staff in the use of digital

technology, the respondents were asked in question 6 of section 2, if they can operate digital
technologies efficiently and their responses are shown in table 4.6 below:

Table 4.7: You can operate digital technologies efficiently

Frequen Perce Valid Cumulativ
cy nt Percent e Percent
Undecided 2 10.0 10.0 10.0
Agree 11 55.0 55.0 65.0
Val
Strongly
id 7 35.0 35.0 100.0
Agree
Total 20 100.0 100.0
Source: Field Survey, 2018

Table 4.7 shows that 7 respondents representing 35% strongly agreed that they can
operate digital technologies efficiently, 11 respondents representing 55% agreed that they
operate digital technologies efficiently while 2 respondents representing 10% were indecisive to
operating digital technologies efficiently.

In order to assess the proficiency of the selected staff in the use of digital technologies,
the respondents were asked in question 7 of section 2, if there has been seminar conducted to
expose them to the advancements in digital technologies. Their responses are presented in table
4.8:

Table 4.8: There has been seminar conducted to expose you to

the advancements in digital technologies.
 Frequen Percen Valid Cumulati
cy t Percent ve
Percent
Undecided 1 5.0 5.0 5.0
Disagree 5 25.0 25.0 30.0
Val Agree 7 35.0 35.0 65.0
id Strongly
7 35.0 35.0 100.0
Agree
Total 20 100.0 100.0
Source: Field Survey, 2018

In table 4.8 above, 7 respondents representing 35% strongly agreed that there has been
seminar conducted to expose them to the advancements in digital technologies, 7 respondents
representing 35% agreed, 5 respondents disagreed while 1 respondent representing 5% was
indecisive to the above assertion.
4.2.2 Challenges of Digital Technologies

Research Question 3: What are the challenges of digital technologies in AKBC and Comfort
Fm, Uyo?

In an attempt to determine the challenges of digital technologies in the respective

broadcast media, the respondents were asked in question 8 of section 3, if unstable power supply
has impeded the speed of broadcast operations and their responses are shown in table 4.9 below:

Table 4.9: Unstable Power Supply has Impeded the speed of

Broadcast Operations.
Frequen Perce Valid Cumulati
cy nt Percent ve
Percent
Disagree 3 15.0 15.0 15.0
Agree 11 55.0 55.0 70.0
Val
Strongly
id 6 30.0 30.0 100.0
Agree
Total 20 100.0 100.0
Source: Field Survey, 2018

In table 4.9 above, 6 respondents representing 30% strongly agreed that unstable power
supply has impeded the speed of broadcast operations, 11 respondents representing 55% agreed
while 3 respondents representing 15% disagreed to this. Thus, about 85% of the respondents
agreed that unstable power supply has impeded the speed of broadcast operations.

In order to examine the challenges of digital technologies, the respondents were asked in
question 9 of section 3, if lack of access to the digital technologies has led to inefficiency in
broadcast operations. Their responses are shown in table 4.10 below:

Table 4.10: Lack of access to the digital technologies has led to

inefficiency in broadcast operations.
Frequenc Perce Valid Cumulati
y nt Percent ve
Percent
Agree 13 65.0 65.0 65.0
Vali Strongly
7 35.0 35.0 100.0
d Agree
Total 20 100.0 100.0
Source: Field Survey, 2018

Table 4.10 shows that 7 respondents representing 35% strongly agreed that lack of access
to digital technologies has led to inefficiency in broadcast operations, while 13 respondents
representing 65% agreed. Therefore, 100% of the respondents were of the opinion that lack of
access to digital technologies has led to inefficiency in broadcast operations in their respective
space.

In order to examine the challenges of digital technologies, the respondents were asked in
question 10 of section 3, if high cost of accessories has led to the slow pace of delivering
broadcast programs. Their responses are shown in table 4.11 below:

Table 4.11: High cost of accessories has led to the slow pace of
delivering broadcast programs.
Frequen Percen Valid Cumulativ
cy t Percen e Percent
t
Disagree 3 15.0 15.0 15.0
Agree 5 25.0 25.0 40.0
Val
Strongly
id 12 60.0 60.0 100.0
Agree
Total 20 100.0 100.0
Source: Field Survey, 2018

The table above shows that 12 respondents representing 60% strongly agreed that high
cost of accessories has led to the slow pace of delivering broadcast programs, 5 respondents
representing 25% agreed while only 3 respondents representing 15% disagreed. It is therefore
sufficient to say that high cost of accessories has led to the slow pace of delivering broadcast
programs because 85% of the respondents are of such opinion.

4.4 Discussion of Findings

The analysis of questions with respect to the influence of digital technologies on the
operations of broadcast media shows that 100% of the respondents agreed that there has been
efficient broadcast of programs in their space as a result of the introduction of digital
technologies, 90% of the respondents were of the opinion that digital technologies have
enhanced the success of their jobs. Also, all the respondents under survey agreed that there is
clarity of pictures and sounds with the use of digital video camera and sound system and 100%
of the respondents also agreed that there is an increase in the number of quality programs as a
result of the speed at which the machine works. Therefore, it is sufficient to say that digital
technologies have positively influenced the broadcast operations of AKBC and Comfort FM,
Uyo

The study with respect to the proficiency of the selected staff in the use of digital
technologies has it that 100% of the respondents agreed that there is access to digital
technologies in their office, 85% agreed that they can use the digital technologies efficiently
while 70% of the respondents agreed that they have been exposed to the advancements in the
world of digital technologies through seminars organized by their company. Thus, a vast
majority of the selected staff in AKBC and Comfort FM, Uyo are proficient in the use of digital
technologies.

The study revealed with respect to the challenges of digital technologies that 85% of the
respondents that unstable power supply has impeded the speed of broadcast operations, 100%
 were of the opinion that lack of access to digital technologies has led to the inefficiency in
broadcast operations while 85% of the respondents also agreed that high cost of accessories has
led to the slow pace of delivering broadcast programs. Thus, AKBC and Comfort Fm, Uyo suffer
several challenges in the use of digital technologies.

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

This chapter presents the summary, conclusion and recommendations based on the

findings of the study. This section is discussed under the following subheadings:

5.1 Summary of Findings

The study focuses on the Influence of Digital Technologies on Broadcast Stations in

Akwa Ibom State with particular reference to AKBC and Comfort Fm, Uyo. The findings of this

study reveal that:

i. The introduction of digital technologies in AKBC and Comfort FM, Uyo has since positively

influenced the broadcast operations of the respective broadcast media outlet.

ii. The selected staffs in both media outlet are proficient enough to handle digital technologies

due to its availability and also seminar that has been conducted for them on the use of the

accessories.

iii. There are challenges in the use of digital technologies in both media outlet.

5.2 Conclusion

It is clear that digital technologies have great influence on the operations of broadcast

media. This of course, is the monumental capabilities of the digital technologies in the Nigerian

Broadcast media. This realization has led to the acceptance and use of some of the relevant

technologies such as computer, the internet, digital studio and recorders. This infers that the

media have fought the shackles of backwardness as applied by Amuchie (2001) when he said “in

a world that has become a global village any country that stands aloof, whether out of ignorance

or lack of appreciation of this basic necessity will certainly contend the backwardness”

The rate of adoption and usage of these technologies in Nigeria Broadcast industry has

been very gradual as broadcasters are yet to be fully acquainted with these technologies, thus

they apply them moderately as their limited knowledge would allow.

With the introduction of these digital technologies, there has been improvement in the

work performance of broadcasters. These digital technologies have gone a long way to improve

content, delivery and quality of broadcast programs. This affirms the opinion of Malcom (2001)

that “the position of broadcast media all over the world would improve once they apply the

correct technology and communication system within their network”.

 Being a developing phenomenon, the use of digital technologies is plagued with some

problems which are not really insurmountable, but requires some level of hard work and

commitment to overcome.

5.3 Recommendations
From the facts emanating from this study, it is clear that broadcasting in itself is
technology driven. Thus, it is inevitable that the future of broadcasting in Nigeria is digital.
In the light of this, the researcher recommends the following:
i. Akwa Ibom Broadcasting Corporation and Comfort FM, Uyo should adopt more
sophisticated digital technologies in their space in order to meet up with the technological
advancements of international broadcast media.
ii. Regular seminars should be conducted to educate the concerned staffs on the use of advanced
digital technologies. Hence, fast tracking the operations of their broadcast programs.
iii. The government should try to reduce value added tax on digital technologies, as this will help
reduce the overall cost of the equipment in order to lessen the stations financial burdens.