“A Study on Experiential Marketing”

Research Project Report

Submitted to

A. P. J Abdul Kalam Technical University, Lucknow

In partial fulfillment of the requirements for the degree of

Master of Business Administration

Submitted by: Under the Supervision of:

Jayant Sharma Fati Shafaat
MBA IVth Semester Assistant Professor &
Roll No.1704070010 Department of Business Administration
Enrollment No. 170407022723

2019

Technical Education & Research Institute

Post-Graduate College, Ravindrapuri
Ghazipur – 233001
 Certificate

This is to certify that Jayant Sharma, pursuing MBA 4thSemester

from this institute, has prepared the research project report entitled “A
Study on Experiential Marketing” in partial fulfillment of the
requirements of the degree of Master of Business Administration from
A.P.J Abdul Kalam Technical University, Lucknow, for the session
2019.

This report is based on survey project undertaken by Jayant

Sharma under my supervision during the course of fourth semester and
fulfills the requirements of regulations relating to the nature and
standard of MBA course of A.P.J Abdul Kalam Technical University.

I recommend that this project report may be sent for evaluation.

Dr Neetu Singh Fati Shafaat

Associate Professor & Head, Associate Professor
Dept. of Business Administration Dept.of Business Administration
 Declaration

I, Jayant Sharma, hereby declare that this research project

report entitled “A Study on Experiential Marketing” has been
prepared by me on the basis of research done during the course of my
fourth semester of MBA programme under the supervision of Fati
Shafaat, Associate professor & of Department of Business
Administration, TERI, Ghazipur.
This research project report is my bona fide work and has not been
submitted in any form to any University or Institute for the award of any
degree or diploma prior to the under mentioned date. I bear the entire
responsibility of submission of this project report.

12th April 2019 Jayant Sharma

MBA 4th Semester
Department of Business Administration
Technical Education & Research Institute
P. G. College, Ghazipur
 Table Of Contents

 Preface (1-2)
 Acknowledgement (3)
CHAPTER-1
. Introduction (4-39)
 Objectives (40)
 scope (41)
 important (43)
CHAPTER-2
 . Research Methodology (44-45)
CHAPTER-3
 Data Analysis And Interpretations (46-63)
CHAPTER-4
 Findings & Recommendation (64-66)
CHAPTER-5
 Conclusions (67-68)
 Limitation (69)
 Bibliography (70)