How Mobile Marketing Is an Effective Tool for a Retail Store

The retail industry often requires creative ways to market their products and
services to their customers. They often use CRM (Customer Relationship Management)
solutions and other cost-effective marketing solutions that help support their
traditional marketing channels.
Recently, many businesses have understood the importance of using mobile marketing
tools including Bluetooth advertising, text marketing promotions, and bar-code
coupons as an effective solution to generate additional business and greater
profits.

The retail industry is by far in the greatest position of fully benefiting from
mobile marketing strategies. They are the ideal candidate for quality promotions by
sending advertising to mobile users.

An effective mobile marketing strategy provides the opportunity where the retailer
can generate leads and enhance their customer service, all while still
disseminating crucial information at a moment�s notice. One of the more important
factors of effectiveness of mobile marketing is that it happens discreetly, and
without a heavy hitting impact.

The actions of mobile marketing strategies takes full advantage of the oven flow of
any retail business. It is so successful at what it does, that it can actually
manipulate the behavior patterns of the customer, or potential customer.

When the company posts a CSC (Common Short Code) they can easily generate leads.
They can entice the customer with a discount anytime the mobile user returns a text
to the company number. The mobile user will automatically receive a valuable reply
text that contains the business coupon that can be presented, using the smart phone
display screen, to the cashier at the retail company.

Another effective advantage of social mobile marketing promotion campaigns is that

they create a well-developed one-on-one relationship with any potential or existing
retail customer. It helps to build a list of customers that have opted-in. The
generated list can then be used effectively for directly marketing to that
customer, now and in the future.

As soon as the customer�s mobile phone number has been added to the system, a
customer profile can be quickly created. In the future, the details that are
contained within the customer profile can be utilizes an effective tool for
marketing to that customer in a very specialized and personal way.

There are other effective tools that can help to enhance the customer�s experience.
This includes allowing them instant access to pertinent information they require,
at the exact moment they need it. As an example, the retailer can attach a barcode
on the back or front of the item�s price tag.

Once the customer snaps a photo of the item�s tag, their mobile phone can use
technology to retrieve information from the retailer�s SMS-CRM system. This will
provide detailed information about the product, along with other available colors,
sizes or accessories that can be used to match that outfit or product.

Additionally, the technology can be used as an effective tool for reminding

customers and potential customers of any upcoming sales, and the date when it will
begin. In addition, the retailer can use mobile marketing to offer discounts on the
products until every item has been sold.