Actividad Proyecto 4

Análisis de la oferta y demanda

MAYDI TATIANA DÍAZ VAQUIRÒ

MELISSA HERNANDEZ BLANCO

Gestión de Mercados

Servicio Nacional de aprendizaje SENA

Florencia, Caquetá

2018
Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply C Expensive
b. Demand B Desire to buy any product

c. High price D All people

d. Mass market E The lifetime of goods and services.

e. Life cycle A Disposition to offer products

2. According to the text, mention the things people take into account to determine the
demand.
The demand reflects the intentions of buying from a costumer, in lettle words its saying of
a good service
3. Write F for false or T for true

a. Production cost depends on Technology

F () V (X)

b. As greater the expectations are, the lower will be the offer from the companies.

F (X) V ( )

c. One of the four Ps of marketing mix is Package

F (X) V ( )

d. Price is the amount a customer pays for theproduct

F ( ) V (X)

e. Planning is to transform and develop marketing objectives to marketing strategies

F ( ) V (X)

4. Answer the following questions

a. What is Benchmarking?
It is a management technique that allows a systematic and continuous process to be
evaluated comparatively and work processes in organizations.

b. What is the process of Benchmarking?

  Plan
 Realization
 pruef
 Act

c. Number the aspects to be taken into account in Benchmarking:

 It allows a change to identify oppurtunities of buissness
 Identifys new technology at a general level.
 Identifys processes in which existe different meanings and can be aplied for the
best.
 Allows you to know the posictions in front of the own sector in front of others.
 Identify the tendencis of the marketing.
 It allows the organization to evolve continueously.
disadvantages:
 When confidentiol information between organizations, its fundamental of etics
and compramizes in every action.
 Its a tool that can cause confusión at first and no being responsibke of those
actions.

5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize
the words in alphabetic order and write the meaning of each word.
Vocabulary
PALABRA EN INGLES TRADUCCION

6. assistants Asistentes Write a

ten actress Actriz lines text
automatically automáticamente that
advertising publicidad
automatic automático
application solicitud
appear Aparecer
assistants asistentes
businessmen empresarios
become volverse
confirms confirma
calendar calendario
company empresa
confirms confirma
computers ordenadores
developer desarrollador
decided decidido
driving conducción
die morir
example ejemplo
event evento

summarizes the topic of the activity.

The lecture that is talked about, is about “offer” and “demand”, using a mixter of
marketing gives us a clear example of enterprizes that practice identifying the “demand”
in that way having a clear idea of the offer, Basicly using a mixture of marketing, it is
also used to compare to easily identify; the goals of an investigation of merchindise this
is important because we get to evolve marketing in general for a product or service.
After specifying The specifying needs of the client, the company can fix some
caracteristcs, the aspect, somo prices and methes of distribution for a segment of
marketing. The new technology and style means that the goods and services has a
limited life cycle. Idealy the mix of marketing changes having in mind that every period,
For example; The life of a product can be amplified with a change of packinging, to
refresh the brand to push up sells.