Assumptions:

- We assume that the seasonal effect of Cinemas and Theatres is cancelled by our growth,
thus in the second and third quarters we can see no increase or just a small increase in sales
in these two sectors compared to the first quarter.
- Because of the fact that we will achieve greater customer awareness through marketing
efforts we assume that we will encounter a 19% growth in the third quarter compared to the
second quarter. Afterward this growth decays over time to 5% in the fourth quarter and 3%
in the following quarters of 2015.This number will continue to decay overtime until we will
achieve maturity as a company.
- We assume that the seasonal effect of Cinemas and Theatres will affect our sales for second
and third quarters in the year 2015 due to the fact that our small growth cannot cancel this
effect anymore, thus we observe a drop in sales in the projection for second and third
quarters of 2015. This trend will be constant throughout the following years.
- We assume that the sales for high-end restaurants offers will not be that high due to the fact
that there are only a few high end restaurants compared to the low-end or medium-end
ones. On top of the fact that there are few high end restaurants we assume that even fewer
will supply offers through our website because of the contradiction between discounted
prices and high quality product suppliers.

References for the cost:

Cost for one laptop: http://www.dell.com/us/p/inspiron-15r-

5537/pd?oc=fncwu173h&model_id=inspiron-15r-5537

Rent :

We assume that the price for 1 squared meter of office space remains the same for at least 5
years.

We assume a cost per year per employee of 26667kr for office space in Aarhus and 34472kr for
office space in Copenhagen, thus when we calculate the rent for the following years we will just
multiply the number of employees with the rent associated with the city they are hired in.
Other Costs: We assume that we will need an initial 13000kr for office equipment, after this
initial investment we assime that we need an extra 3500kr/new employee for the following
employees.

Advertisement cost:

Google ads:

Flyers:

http://www.vistaprint.dk/custom-
flyers.aspx?txi=15679&xnid=TopNav_Flyers+(linked+item)_Marketing+Materials_Marketing+Pro
ducts&xnav=TopNav#here

Depreciation: All machinery is depreciated on a straight line basis over a period of 5 years.

Web hosting:

First year:

Following Years:

http://www.one.com