ASTUDY ON CONSUMER PERCEPTION AND ACCEPTANCE OF SOLAR RENEWABLE

ENERGY AS ALTERNATIVE SOURCE OF POWER IN TAMILNADU

QUESTIONNAIRE

I. SOCIO-DEMOGRAPHIC FACTORS

Name :

1. Gender : 1. Male { }
2. Female { }

2. Age : 1. Below 25 { }
2. 25-45 { }
3. 46-65 { }
4. Above 65 { }

3. Educational Qualifications : 1. School { }

2. Graduate { }
3. Post Graduate { }
4. Others { }

4. Occupation : 1. Professional { }
2. Agriculturist { }
3. Businessman { }
4. Others { }

5. Monthly income : 1. Less than 15000 { }

2. Rs.15000 to Rs.30000 { }
3. Rs.30000 to Rs.45000 { }
4. More than Rs.45000 { }

6. Residing areas : 1. Rural { }

2. Urban { }
3. Semi Urban { }

II. POWER SUPPLY IN THE STUDY AREA

7. How frequently do you face power cuts in your area?

1. 1 - 2 times in a Week { }
2. 3 - 6 times in a Week { }
3. 1 - 3 times in a Month { }
4. 4 - 8 times in a Month { }
5. Rarely { }
8. Please mention average number of hours for which power supply cut happens?

1. One hour per day { }

2. One day per week { }
3. One day per month { }
4. Two days per month { }
5. Others, if any { }

9. Which of the following power backup system(s) do you use during power cuts?
1. Emergency Lights { }
2. Inverter - Battery System { }
3. Society Power Backup Connection { }
4. Generator { }
5. Other, if any { }

III. CONSUMER AWARENESS TOWARDS SOLAR ENERGY

1-Not at all aware 2- Slightly aware 3- Somewhat aware 4-Moderately aware 5-

Extremely aware

SL.NO. Title of the Description 1 2 3 4 5

statement
10 Aware of Have you ever heard of
renewable energy Renewable energy?
11 Aware of Are you familiar with the
renewable energy renewable energy
power sources Sources?
12 Solar energy as an Are you aware that solar
alternative power energy can be used as an
source alternative power source?
13 Aware of solar Are you aware of solar
energy energy technologies?
technologies
14 Aware of solar Are you aware of solar
technology technology products?
products
15 Aware of the solar Are you aware of the solar
power advantages power advantages?
16 Aware of special Are you aware about special
Financial schemes financial schemes and credit
for solar energy facilities provided by banks
product for Solar Energy product
Installations Installations?
IV. MARKET PERVASIVENESS OF SOLAR ENERGY
1. Strongly Disagree 2. Disagree 3. Neither Agree nor Disagree
4. Agree 5. Strongly Agree
S.No. TITLE OF THE DESCRIPTION 1 2 3 4 5
STATEMENT
17 Renewable energy Using renewable energy
sources improve sources helps to improve the
Environment Environment.
18 Promotion of National agency is involved in
renewable energy the promotion of renewable
sources energy sources.
19 Solar power is less Solar power today is more
expensive expensive or less expensive
than the current retail rates
provided by the electric utility.
20 Environmental Considering to investigate the
Impact/ environmental
sustainability Impact/sustainability when
making purchasing decisions.
21 Available in EMI If solar products are available
in EMI will you prefer to buy?
22 Use solar as an Prefer to use solar as an
alternative power alternative power source
source
23 Availability of Credible and authentic dealers
Credible and are not available.
authentic dealers
24 Low knowledge Low knowledge about the
about the technology used in solar power
technology products
25 Inhibitions about Having number of inhibitions
the working of about the working of solar
solar products products.
26 No commercial No commercial advertisements
advertisements on the solar power technology
products

V. CONSUMER PERCEPTION TOWARDS SOLAR ENERGY

a. Perceived Usage
1. Strongly Disagree 2. Disagree 3. Neither Agree nor Disagree
4. Agree 5. Strongly Agree
SL.NO. TITLE OF THE DESCRIPTION 1 2 3 4 5
STATEMENT
27 Saves money Save money on my monthly
electricity bill
 28 No upfront fees Pay no upfront fees for
for installation installation and equipment.
29 Reduce By using solar energy source, I
environmental can reduce my
impact environmental impact.
30 Substitute Definitely a substitute power
power source source.
31 Good Battery Good Battery backup power
backup for my home
32 Available in Available in easy installments
installments
33 Works under Works under minimum
minimum lighting.
lighting.
34 Reliable to all Reliable to all weather
weather conditions.
conditions.
35 Simple to install Simple to install in our home

b. Perceived Ease of Use

1. Strongly Disagree 2. Disagree 3. Neither Agree nor Disagree
4. Agree 5. Strongly Agree

SL.NO. TITLE OF THE DESCRIPTION 1 2 3 4 5

STATEMENT
36 Easily installed. Easily installed.
37 Easy to use the Easy to use the products.
products.
38 After sales After sales service is prompt.
service
39 Durability The products have durability
40 Performance of Performance of the product is
the product satisfactory.
41 Product is The product is affordable to all
affordable consumers.
42 Efficient in The solar products are
performance efficient in performance.
43 Maintenance Maintenance of the solar
easy energy products are easy.
44 Used in all Can be used in all weather
weather conditions
conditions
VI. CONSUMER ATTITUDE TOWARDS SOLAR ENERGY

1. Strongly Disagree 2. Disagree 3. Neither Agree nor Disagree

4. Agree 5. Strongly Agree
SL.NO. TITLE OF THE DESCRIPTION 1 2 3 4 5
STATEMENT
45 Solar energy Solar energy products has
products are become more or less
affordable Affordable in recent years.
46 Affordable to all Solar energy technology is not
income groups affordable to all income
groups
47 Not much Solar energy products are not
efficient in much efficient in performance
performance
48 May not be used Solar energy may not be used
as full pledged as full pledged
Power source power source.
49 Large scale Large scale installation of the
installation is solar energy technology is
expensive expensive.
50 Subsidies are Subsidies provided by the
not sufficient government are not sufficient.
51 Maintenance is Solar equipment maintenance
very tedious is very tedious.
52 No enough No enough knowledge about
knowledge the performance of the solar
about the energy products.
performance
53 After sales After sales service is doubtful
service is
doubtful
54 Reputed solar Sourcing of reputed solar
energy energy technology product
technology dealers are difficult.
product dealers
are difficult
55 No proper No proper promotion for solar
promotion for energy products.
solar energy
products
VII. COGNITIVE BUYING DECISION
1. Strongly Disagree 2. Disagree 3. Neither Agree nor Disagree
4. Agree 5. Strongly Agree

SL.NO. TITLE OF THE DESCRIPTION 1 2 3 4 5

STATEMENT
56 Affordability Solar energy has become more
or less affordable.
57 Maintenance Making decisions on
requirements purchasing solar energy
and product products is based on
design maintenance requirements
and product design.
58 Longevity and Making decisions on
efficiency purchasing solar energy
products is based on longevity
and efficiency.
59 Larger Larger investment on solar
investment technology will be based on
based on yield of the yield of power.
power
60 Sales promotion Sales promotion methods
methods influence the purchase
decision.
61 Bad experiences Previous bad experiences
hinders the hinders the purchase of solar
purchase energy products.

VIII. CONSUMER ACCEPTANCE OF SOLAR ENERGY

1. Strongly Disagree 2. Disagree 3. Neither Agree nor Disagree
4. Agree 5. Strongly Agree
SL.NO. TITLE OF THE DESCRIPTION 1 2 3 4 5
STATEMENT
62 Eco- friendly Prefer to use solar
energy products
because it is eco-
friendly.
63 To avoid Prefer to use Solar
electricity bill energy technology
products to avoid
electricity bill
64 To avoid frequent Prefer to use Solar
power cuts energy technology
products to avoid
frequent power cuts
65 To get Prefer to use Solar
government energy technology
subsidies products to get
government subsidies
66 To get tax Prefer to use Solar
deductions energy technology
products to get tax
deductions
67 Maintenance is Prefer to use Solar
low compared to energy technology
other renewable products as the
energy sources maintenance is low
compared to other
renewable energy
sources.
68 Compatible with Prefer to use Solar
the present power energy technology
technology products since it is
compatible with the
present power
technology.
69 It is an affordable Prefer to use Solar
power source energy technology
products as it is an
affordable power
source.
70 Word of mouth Prefer to use Solar
promotion energy technology
products through word
of mouth promotion
71 OVERALL Prone to accept the
CONSUMER Solar energy technology
ACCEPTANCE products.

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