The previous report was made in order to collect the information that was

obtained with the surveys made to people about our product and if they
would consume it, which could identify several points, one of them was that
the people who would consume our product the most They are from the 20
years onwards, as well as that our product is attractive for our country
chosen to export it and that its aroma and flavor are recognized as we are
the best qualified producers in the coffee product.

In addition to that we could segment and define the population we should

reach and how we should do it, what advertising mechanisms and where it
would be attractive for them to find it.