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ORGANIZATION STUDY GUIDELINES
III SEMESTER MBA 201820 BATCH
DURATION – 1 MONTH (1st May to 31st May 2019)
Every student has to undergo an Organisation Study and produce a report on the
functioning of an organisation from the managerial perspective. This study and the report
will be treated as full course carrying 100 marks. The internal marks for the
Organisation Study will be awarded by means of Report Presentation and Viva voce
conducted by a Board of Faculty Members appointed for this purpose by the Faculty
Council of the respective Institute. Students are permitted to do their Organisation
Study only in Organisations listed in Securities and Exchange Board of India –
SEBI business for a period not less than 4 weeks.
No student from the same college is permitted to undergo Organisation Study in such
Organisation where a student from the same college is admitted for an academic year. A
certificate from the Internal Guide of the business Organisation should also be obtained
by the student after the successful completion of the project and the same should be
attached with the project report.
While selecting the Organisation, it should be a SEBI listed Organisation with four
functional areas such as Finance, Marketing, Human Resources Management,
and Operations Departments.
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Organisation Study Guidelines- MBA 2018-20 Batch
FORMAT FOR PREPARATION OF REPORT
1. ARRANGEMENT OF CONTENTS:
The sequence in which the project report material should be arranged and bound
should be as follows:
1. Cover Page
2. Certificate from Organisation
3. Acknowledgement
4. Declaration by student
5. Certificate from AIM
6. Table of Contents
7. List of Tables
8. List of Figures/Graphs /Charts
9. List of Symbols, Abbreviations and Nomenclature
10. Chapter 1 (see Appendix 1)
11. Chapter 2 (see Appendix 1)
12. Chapter 3 (see Appendix 1)
13. Chapter 4 (see Appendix 1)
14. Chapter 5 (see Appendix 1)
15. Bibliography
16. Appendices
2. PAGE DIMENSION AND BINDING SPECIFICATIONS:
The dimension of the project report should be in A4 size and should have the following
margins
Top edge : 3.5 cm
Bottom edge : 3.0 cm
Left side : 4.0 cm
Right side : : 2.5 cm
The project report should be bound and covered using flexible thick art paper of the
colour predetermined for each batch. The batch may unanimously decide upon a single
uniform colour of the hard paper for outer cover binding. The cover should be printed in
black letters and the text for printing should be as specified.
On the cover page, A frame/boundary must be given and then print the title etc within
the frame. The frame size and appearance must be the same for all the reports.
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Organisation Study Guidelines- MBA 2018-20 Batch
The Name of the organisation and the name of the student should be printed
conspicuously on the spine of the project report.
3. TYPING INSTRUCTIONS:
The impression on the typed copies should be black in colour. One and a half spacing
should be used for typing the general text. The general text shall be typed in the font
style ‘Times New Roman’ and font size 14.
4. PREPARATION OF FORMAT:
4.1 Cover Page & title page
A specimen copy of the Cover page & Title page of the project report are given in
Appendix 2. A frame must be given on the outer cover of the report and the size of
the frame must be in such a way as to leave one and a half inches on all four sides
and then print the title etc within the frame. The frame size and appearance must be
the same for all the projects. You can choose the colour of the hard paper you use as
outer cover for binding. The colour must be the same for all.
4.2 Certificate from the Organisation
The Certificate from the Organisation shall carry the supervisor’s signature and
should contain the supervisor’s name, designation, department and full address of
the institution where the supervisor has guided the student.
4.3 Declaration by Student to the effect that the work is bona fide and has not formed
part of any other submission. See Appendix 3. This is only the format and you
have to insert the names of your Guide in the organization where you did the study
and the respective Faculty guide. Please also refer to the Certificate Appendix 6. Please
insert the name of the Director above his designation, and the name of your respective
Faculty guide above the word 'Guide'
4.4 Table of Contents – The table of contents should list all material following it as well
as any material, which precedes it. The Title Page and Certificate from organisation
will not find a place among the items listed in the Table of Contents. One and a half
spacing should be adopted for typing the matter under this head.
4.5 List of Tables – The list should use exactly the same captions as they appear above
the tables in the text. One and a half spacing should be adopted for typing the
matter under this head. The pages where the tables appear should be shown on the
right hand side off the page. A specimen copy of the list of tables is given in
Appendix 4.
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4.6 List of Figures/Graphs /Charts – The list should use exactly the same captions as
they appear below the figures in the text. One and a half spacing should be
adopted for typing the matter under this head.
4.7 List of Symbols, Abbreviations and Nomenclature Standard symbols,
abbreviations etc. should be used.
4.8 Industry Profile should contain a brief explanation of the international scenario
followed by the Indian state of affairs, data on volume, value, industry's
prospects, competitive landscape and leading companies and key
macroeconomic variables affecting the industry.
4.9 Company Profile should be a summary or outline of the characteristics of the
company, business processes, and data on value, volume, trends, prospects,
competitors, other players, management or any other matter relevant in explaining
the characteristics of the company.
4.10 Organisation Structure –Organization chart is compulsory
4.11 Functional Areas –Each of the functional areas in the order in which they are
presented in the chart, may be described. Charts and/ or figures to depict structure in
each case may be included.
4.12 Conclusion. Conclusions should be drawn exclusively from the study.
4.13 References within the text of the report may be indicated at the end of the
sentence/paragraph which has been referred.
For example: (Smith, 2003)., (Hawkins, Best and Coney, 2005).
4.14 Bibliography All material drawn from whatsoever source must be acknowledged
without fail and the same should be appearing in the bibliography. The listing of
references should be typed 4 spaces below the heading “Bibliography” in alphabetical
order in single spacing left – justified. The reference material should be listed in the
alphabetical order of the first author. Sample given in Appendix 5
4.15 Appendices Appendices are provided to give supplementary information, which
if included in the main text may serve as a distraction and cloud the central
theme.
Appendices should be numbered using Arabic numerals, e.g. Appendix 1, Appendix
2, etc. Appendices, Tables and References appearing in appendices should be
numbered and referred to at appropriate places just as in the case of chapters.
4.16 Footnotes
Footnotes should be used sparingly. They should be descriptions of terms, which
appear in the main text and is expected to make the reader understand terms
effortlessly. They should be typed single space and placed directly underneath in
the very same page, which refers to the material they annotate.
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Appendix 1
Chapter Details
Chapter 1 INTRODUCTION
1.1 Introduction to the study
1.2 Objectives of the study
1.3 Scope & methodology of the study
1.4 Limitations of the study
Chapter 2 INDUSTRY PROFILE
2.1 Nature and characteristics of the industry
Products, their uses and consumers
Major segments
Demand and supply factors
2.2 The global scenario
Size of the industry
Structure
Important trends (growth, competition, consolidation, location etc.)
Major players – countries, companies
Future of the industry
2.3 The Indian scenario
Growth and present scenario
Govt. policy and its impact (including liberalization)
Demand supply factors (including foreign trade)
Segmentation of the market characteristics of important segments
and the major players in each segment
Major players – foreign and Indian
Competitive trends
Future outlook
Chapter 3 COMPANY PROFILE
3.1 About the organisation A general description
A short historical account including important milestones in its
development
3.2 Organisational structure
Important departments/divisions and their functions/activities
Portfolio/SBUs
Future plans
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3.3 Functional Areas
3.3.1 Operations
Plant location
Technology and production processes
Production planning and scheduling
Logistics
Vendor development/supplier relationship
3.3.2 Finance
Ratio analysis
Time services analysis of income statement
Capital structure
Dividend policy
Inventory management policy
Cash management policy
Receivables management policy
Working capital policy
Capital expenditure decisions
Asset Liability Management
Risk Management
Security and Portfolio Analysis
3.3.3 HRM
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How do they assess the need for such T&D programmes?
Performance Management
Talent retention, practices followed
Job Evaluation
Compensation Management (at employee level and
management level)
Employee Welfare and empowerment, Welfare management,
Quality of Work of Life, Quality Circles
Discipline and Grievances Management
Employee Safety and Health
Industrial Relations – collective bargaining, arbitration, and
adjudication how far does the organization apply these in
their daytoday issues?
3.3.4. MARKETING
Product mix
STP
Market share
Major competitors and competitive strategies
Pricing strategy
Promotion strategy
Distribution strategy
Marketing plans
Chapter 4 SWOT ANALYSIS
Chapter 5 FINDINGS, SUGGESTIONS AND CONCLUSION
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Appendix 2
FERTILISERS AND CHEMICALS
TRAVANCORE LTD
<Font Size 24><1.5 line spacing>
Organisation Study Report submitted in partial fulfillment of the
requirements for the MBA (Full time) Degree of the
Mahatma Gandhi University
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Organisation Study Guidelines- MBA 2018-20 Batch
Submitted by
<Font Size 14><Italic>
(Name)
(Reg. No)
(Batch)
<Font Size 14>
ALBERTIAN INSTITUTE OF MANAGEMENT
<Font Size 14>
A UNIT OF ST. ALBERT’S COLLEGE (AUTONOMOUS)
<Font Size 14>
Banerji Road, Cochin –682018.
<Font Size 12>
Month and Year e.g.: May 2018
Appendix 3
DECLARATION
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I hereby declare that the Organisation Study Report entitled ________________________.is
a record of bonafide work done by me in (Organisation ) ____________________________,
during (period) _________________________________________________ under the
supervision of (write name of your organizational guide, his/her designation, name of the
organization in this space)____________ , and Dr./ Mr. / Ms. _____________________ , Asst.
Professor/ Senior Lecturer/ Lecturer, Albertian Institute of Management, and that no
part of this report has formed the basis for award of any degree, diploma, associate ship,
fellowship or any other similar title or recognition in any other institution.
Place
Date Name
Appendix 4
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LIST OF TABLES
e no
No
3.1 Genderwise Distribution of Respondents 44
3.2 Distribution of Respondents according to Age 44
3.3 Distribution of Respondents according to Education 45
3.4 Distribution of Respondents according to Monthly Household 45
Income
3.5 Distribution of Respondents according to Occupation 46
3.6 Distribution of Respondents according to Place of Residence 46
3.7 Distribution of Respondents according to Nature of purchase 46
3.8 Scores Allotted on Responses 50
3.9 Distribution of Respondents Based on Scores on Attitude
regarding Friendliness
of the Market 52
3.10 Skewness of Items comprising Attitudes to Intrinsic Friendliness 53
3.11 Distribution of Skewness on Total Scores Age –wise 54
3.12 Distribution of Skewness on Total Scores according to Levels of 55
Income
3.13 Distribution of Skewness on Total Scores According to Place of 56
Residence
3.14 Reliability AnalysisScale Measuring Consumer Confidence 58
(SplitHalf)
3.15 Iteration History 59
3.16 The Variations Accounted for by the First Two Principal 59
Components.
3.17 Correlations of Transformed Variables 60
3.18 Component Loadings of Different Variables 60
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Appendix 5
BIBLIOGRAPHY
Websites: Full URL to be typed.
Books
Mc Leod, Jack. M., and, Steven Chaffee. R. “The Construction of Social Reality: The Social
Influence Process”, Ed. Tedeschi, James. T. Chicago: Aldine Atherton, 1972. pp. 5059.
Journals
ReVelle, C.S.; Eiselt, H.A.; Daskin, M.S. “Multiattributive Modelling,” European Journal
of Operational Research, Feb2008, Vol. 184 Issue 3, pp. 817848.
Research Papers
Cattin, P. and Wittink, D. R. (1976). “A Monte Carlo Study of Metric and Nonmetric
Estimation Methods for Multiattribute Models”, Research Paper, Graduate School of
Business, Stanford University, p 341.
Articles from newspapers
Firbank, J., “The WorldWide Club of Wizards”, Daily Mail, 8th January 1985. p. 22.
Manchester, P. Z., “Chatting up Total Strangers at Home”, The Times, 13th November 1984.
p. 26
Company documents, Annual reports, Brochures, In house Journals or any other relevant
matter whatsoever collected from the organisation has to be acknowledged and added to
the bibliography.
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Appendix 6
Certificate
(On the letterhead of St. Albert’s College)
Certified that the Organisation Study entitled __________________________________. is a
bonafide work done by _____________________ during __________________________ under
my supervision and guidance.
Name of the Guide (Please type his/her name here)
Dean (Please do not mention the name here)
Albertian Institute of Management
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Principal (Please do not mention the name here)
St. Albert’s College
OS TIMELINE FOR STUDNETS
Dates Activities
Company name, details of the external guide (name,
Synopsis includes
Title of the organisation
May 8, 2019 Introduction to the study,
Objectives of the study
Scope and methodology of the study
May 15, 2019 Cover Page to the Faculty Guide
Cover Page includes
Front Page
Acknowledgement
Declaration
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Table of Contents (Format Only)
List of Figures (Format Only)
May 21, 2019 Industry and company profile to the Faculty Guide
Organisation structure and different functional
Organisational Guide
May 30, 2019 SWOT Analysis to the Faculty Guide
June 10, 2019 Rough Draft Report
Third week of June Student Presentations
July 1, 2019 Submission of Final OS report to the college
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