A SWOT Matrix for Ayala Land Inc.

STRENGTHS WEAKNESSES
1. Innovative Culture
2. Business Stability and profitability
3. Has financial strength from its resources its
resources and the stability of its parent
company
4. Organizational strength (they hire the best of
the best)
5. Have largest malls and residential area,
prestigious hotels and malls here in the country
6. Excellent Corporate Social Responsibility
activities
7. Considers environmental impact of projects.
1. High selling price of products
2. Weak export of products
3. Slow growth in China and weak job creation
in United States
4. Highly dependent on long-term debts
5. Great amount of fixed expenses annually
6. Cost structures
7. High selling price of shares

OPPORTUNITIES SO STRATEGIES WO STRATEGIES

1. There are more idle land here
in the Philippines
2. The population gets higher,
demand for houses gets higher
3. Expansion opportunities
4. Greater diversification
possibilities
5. Growing tourism sectors
6. Highly favoured BPO
industry
7. Growing industry
1. Purchase idle land to build
new malls/residential
areas/hotels, etc. (S3,O3)
2. Introduce new products in
the market. (S3, S5, O4)
3. Promote Eco-Tourism
Projects (S7, O5)
4. Housing Loan Program as
part of company’s CSR (S6,
O2)
1. Create Marketing Promotion
for Tourist (W2, O5)
2. Look for new partners in
other countries (W2, W3, O4)
3. Promotion Strategy for Stock
Market (W7,O7)

THREATS ST STRATEGIES WT STRATEGIES

1. The SM prime is the Ayala’s
biggest competitor
2. Increasing prices of inputs
3. Customer preferences
4. Probability of new entrants
5. Unpredictable economic
conditions
6. Increased tax rates
7. Pricing and marketing
strategies of competing firms
1. Utilize Organizational 1. Set profitable and
Strength to create better competitive pricing strategy.
Marketing Plan that will (W1, W7, T1, T7)
compete to other companies 2. Insurance and Financial
(S4, T1, T7) Back-ups. (W4, W5, T5)
2. Improvement and Expansion
of Malls and Establishments to
set high walls and prevent new
entrants (S3, S4, T4)
3. Innovation and Trend Setting
techniques. (S1, T3)