23/11/2017 Difference Between Point of Sale & Point of Purchase Displays?

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What’s the Difference Between Point of Sale and

Point of Purchase Displays?
(http://www.creativedisplaysnow.com/whats-
difference-point-sale-point-purchase-displays/)
Posted on November 16, 2016 (http://www.creativedisplaysnow.com/whats-difference-point-sale-
point-purchase-displays/)

With more and more options for retail displays available, sometimes it can be confusing to separate
industry terms from one another. Though they may initially seem alike, in fact there are several subtle
differences between point of sale and point of purchase displays that can have a big impact on your
sales.

Here, we’re going to answer the age-old question, “What is the difference between Point of Sale and
Point of Purchase displays?” Let’s get this cleared up so you can be sure you’re ordering what you’re
mentally picturing.

Point of Sale Displays:

Yes, Point of Purchase (POP) and Point of Sale (POS) displays both operate primarily with the goal of
encouraging your customers to impulse buy through speci c, pin-pointed retail merchandising.

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23/11/2017 Difference Between Point of Sale & Point of Purchase Displays?

However, Point of Sale Displays (http://www.creativedisplaysnow.com/displays/) are conveniently

located where the customer will pay for their items. The Point of Sale is the physical checkout or cash
register. More recently, Points of Sale have become increasingly tech-based, so this can refer to the
physical register in a brick-and-mortar store, or the online checkout of an e-retailer. It can also include
location-based technology, which combines the tech-side with the in-store experience. Think: tablet e-
menus you’ve seen at restaurants or tablets where you can check into appointments and learn more
about products at electronic stores, for example.

THE FINAL BREAKDOWN: Point of Sale displays promote products at the exact space where
purchases are being made. They give a customer information about the product at the exact same
place where the transaction of the purchase will be completed.

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23/11/2017 Difference Between Point of Sale & Point of Purchase Displays?

Point of Purchase Displays:

If the POS Display is where the transaction actually occurs, then the POP is where the customer makes
the decision to buy an item.

It’s the “product placement” zone, where customers are educated about the bene ts of a product,
learn about any special promotions going on, and can often view the product in singular units at eye-
level, instead of just stacked on the shelves.

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23/11/2017 Difference Between Point of Sale & Point of Purchase Displays?

POP displays are designed to show off a speci c product, are often highly customized to include fast
facts, and encourage customers to make a purchase. A POP display is essentially a cardboard salesman.
They’re made up of standalone or xture shelving displays and can be located anywhere throughout
the store (though usually, they’re placed in highly-traf cked areas to increase buying power.) Like POS
displays, some POP displays also incorporate technology into their selling strategies.

THE FINAL BREAKDOWN: Remember that you can’t actually buy a product at a Point of Purchase
Display. You can only learn about the product and decide whether or not you want to buy it. To
actually complete the transaction, you must go to the Point of Sale Display.

Hopefully we’ve cleared up the difference between POP vs POS displays. Now, you’ve learned that you
can inform your customers and promote your product from both angles, not simply one or the other.
We’re always breaking down industry terminology for our readers, so keep checking back with us for
more information.

Have a question you’d love to see answered on the blog? Comment on our Facebook page!

To start your own project, go to www.CreativeDisplaysNow.com

(http://www.creativedisplaysnow.com) or contact us (http://www.creativedisplaysnow.com/contact-
us.htm) and we’ll help you with all your questions.

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