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Dentsu has released an official statement, which reads, “It’s a dream for
agencies to work with iconic brands and to be associated with
meaningful movements. We have a strong history of producing
experiences that bring people together around common interests and
causes which is why we chose to be a part of the Woodstock 50th
Anniversary Festival.”
An all-star lineup consisting of artists like Jay-Z, Miley Cyrus, Dead &
Company, the Raconteurs and more was announced earlier this year.
This was to be the 50th anniversary of the iconic festival that’s believed
to have shaped kicked of a counterculture movement in the 70s. The
original Woodstock was held in a dairy farm in the Catskill Mountains,
near New York City in 1969, and had attracted more than 4,00,000
visitors.