A project report on

“A study on Customer Satisfaction of Apple with special reference to Bangalore Retails

Outlets.”

By
KARTHIK.N & TEJU GOWDA.S
Reg. No. 17IOC41002 &17IOC41004

SUBMITTED TO
GIBS BUSINESS SCHOOL, BG ROAD, BAGALORE

In partial fulfilment of the requirement s for the award of the degree Bachelor in Business
Administration

Under the guidance of

Asst. Professor. KumarSaiDeepak
UG Coordinator,
GIBS, Bangalore

Department of UG Programme
GIBS Business School, Bangalore – 560076
APRIL/MAY-2018
 DECLARATION
We ,KARTHIK.N& TEJU GOWDA.S, hereby declare that, the project report entitled “
A study on Costumer satisfaction of Apple with special references to Bangalore
Retails Outlets “ prepared by me under the guidance of Asst.Professor .
KumarSaiDeepak , , faculty and UG Coordinator, GIBS B-School .
I also declare that this project work is towards the partial fulfilment of the university
regulations and college rules for the award of degree of Bachelor of Business
Administration by Bangalore University.
I further declare that this project is based on the original study undertake and has not
submitted for the award of any degree / Diploma form any university / institution.

Place: Signature

Date: Name
 Contents
Chapter No. Title Page no
O1. Introduction to study 1-7
02. Company and product profile 8-9
03. Research methodology 10-11
04. Data Analysis and interpretation 12-26
05. findings and suggestions 27
06. Conclusion 28
 Contents of tables and Graphs
Sl.No. Title Page no
Table 1: Data showing the age group of the respondents 12
Table2: Data showing the profession of the respondents. 13
Table3: Data showing the reason for Buying Apple smart phone. 14
Table 4: Data showing reason changing mobile 15
Table 5: Data showing reason for use more frequently. 16
Table 6: Data showing decision to buy a Apple phone based on 17
Table 7: Data showing ranges to pay for APPLE smart phone. 18
Table 8: Data showing the manual describing usage of APPLE mobile 19
Table 9: Data showing preferred method of payment 20
Table 10: Data showing outlet prefer for buying mobile 21
Table 11: Data showing over all how satisfied with APPLE products 22
Table 12: Data showing experience with product how likely buy
product again 23
Table 13: Data showing based on experience with product would you
Recommend this product to others 24
Table 14: Data showing rate APPLE keeping its promise 25
Table 15: Data showing pricing of Apple’s products 26