ANDREA L.

FERNANDES
443 Alabama Avenue  Brooklyn, NY 11207  (347) 987-7845  andreafernandes595@gmail.com

Education
ST. BONAVENTURE UNIVERSITY St. Bonaventure, NY
B.A. Journalism and Mass Communication May 2017
M.A. Journalism December 2020

Work Experience
COBURN COMMUNICATION New York, NY
Account Coordinator Summer – Fall 2018
 Monitored and clipped media placement to send weekly report to client
 Assisted with planning events for Elizabeth Arden’s product launches

TVONE New York, NY

Ad Sales Coordinator June 2017 – June 2018
 Served as the primary contact for ad agencies to resolve discrepancies in order to give airtime to advertisers
 Fostered key relationships with contacts at agencies and act as liaison between Traffic and the agency to ensure the
deliverables for special promotions arrive and are scheduled
 Worked with account executives and planners to fulfill sales orders through the execution of specific allocations and flowcharts

REFINERY29 New York, NY

Talent Spring – Summer 2018
 Featured in three refinery29 videos with over 2 million views on social media

INDUSTRY RULES MAGAZINE New York, NY

Host Summer 2017
 Greeted and interviewed celebrity guests during red carpet hour

THE BONA VENTURE NEWSPAPER (BV) St. Bonaventure, NY

Features Editor, Assignment Editor & Associate Editor Fall 2013– Fall 2016
 Curated quality story ideas, shepherding them from infancy to production
 Spotted trending topics, and assigned relevant, thought-provoking angles to contributing writers
 Worked with staff to dictate overall content strategy and tone

HORIZONS LEADERSHIP PROJECT New York, NY

Communications Intern Summer 2015
 Worked with local organization that provides free high-quality arts and athletics programs for teenagers in NYC
 Served as student mentor to help build confidence, motivation, and promote a positive self-identity beyond the arts and
athletics programs by providing guidance, information, and resources needed for academic advancement

AMERICAN HEART ASSOCIATION New York, NY

Marketing and Communications Intern Summer 2014
 Pitched and secured media coverage using news releases and media advisories in conjunction with major fundraising events,
cause campaigns, health initiatives and advocacy messages; contributing to over 1.9 billion media impressions
 Implemented publicity and marketing strategies promoting increased brand recognition and market saturation
 Developed and executed publicity plans for AHA events; writing, pitching and placing releases in the NYC media market

SKILLS FOR THE GOOD JOURNEY St. Bonaventure, NY

Teacher’s Assistant & Writing Tutor Fall 2014
 Created lesson plans for first-year students in University 101 course
 Promoted engagement in co-curricular activities by organizing activities outside the classroom

Activities
The Blitz Showcase (Summer 2017)  NYSCA 74th Annual Conference (Fall 2016)  Team Captain, Intramural Volleyball (Fall 2014-
Present)  HEOP Program Ambassador (Spring 2014)  SPCA Volunteer (Summer 2013)

Skills
Broadway  Microsoft Office  Adobe InDesign  Social Media Management  Hootsuite  Cision