Professional Documents
Culture Documents
FINAL REQUIREMENT
I. INTRODUCTION
OBJECTIVES
Economic Conditions
Competitions
Global Opportunities
Employment Trends
Technological Advancement
Industry
Geopolitical Advancement
Socio-cultural expectations
MARKET STRUCTURE
Market Concentration
Entry Barriers
Product Differentiation
Power of Buyers
Rivalry of Competitors
Power of Suppliers
Threat of Substitute
Threat of New Entrants
SWOT ANALYSIS
Strength
Weaknesses
Opportunities
Threats
Position
Power
Pace
Potential
Performance
Cost Approach
Differentiation Approach
Focus Approach
POWER STRATEGIES (What strategy will be used for the business’ future?) (Marketing
Strategy)
Horizontal Integration
Vertical Integration
ADAPTIVE METHODS
Prospector Approach
Defender Approach
Analyzer Approach
Transferability
Competitive Dominance
Uniqueness
Substitutability
Durability
GROWTH STRATEGIES
Diversification
Market Penetration
Market Development
New Product Development
V. STRATEGY EVALUATION
BARRIERS IN EVALUATION
Limits of control
Difficulties in measurement
Resistance to evaluation
Rely on short- term implications of activities
STRATEGIC CONTROL
Premise Control
Implementation Control
Strategic Surveillance
Special Alert Control
Normal Mode
Crash Mode
Preplanned Crisis Mode