For Immediate Release

Nov. 21, 2018

Apple and Live Nation Entertainment host a keynote event with a performance from
Beyoncé
CUPERTINO, Calif., Monday, Nov. 21, 2018 – Apple and Live Nation Entertainment partner to
host keynote event with a live performance by Beyoncé. Tim Cook, CEO, will address several
press outlets to unveil the new products launching in collaboration with Beyoncé on Dec. 1 after
the event. Beyoncé will perform an exclusive concert after the keynote, sponsored by Live
Nation Entertainment.
“I love Apple products, so it is especially exciting for me to get to perform at the launch
event of our new collaboration of yellow Lemonade iPhones. This new launch came at the
perfect time, allowing people to purchase the new iPhone for Christmas. I can’t wait to purchase
the products for my children,” said Beyoncé.

The new release will include IPhones and Ipad’s, both in Lemonade yellow. Each product
will come preloaded with Beyoncé’s Lemonade album and exclusive access to a new holiday
single that the artist will be performing at the event.

Beyoncé Knowles is a multi-platinum, Grammy Award-winning recording artist who's

acclaimed for her thrilling vocals, videos and live shows. She was born and raised in Houston,
and became famous for her all-female singing group, Destiny’s Child. Beyoncé soon became a
solo artist in 2003 and sold millions of copies of her first album and won five Grammy awards.
Since then, she has been a huge success. In 2008, she married artist, Jay-Z and in early 2018,
they dropped a joint album, Everything Is Love, while the two were on an international tour.

"Apple has a longstanding relationship with Beyoncé and we are thrilled to partner with
her again for the upcoming product release," said Tim Cook. "We are proud to bring our users
around the world closer to Beyoncé – a global icon and an artist we know they love – with access
to her music on their new Lemonade yellow products.”

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Page 2, Apple hosts keynote event with Live Nation
About Apple Inc.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984.
Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple
TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless
experiences across all Apple devices and empower people with breakthrough services including
the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are
dedicated to making the best products on earth, and to leaving the world better than we found it.
To find out more visit www.apple.com.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company
formed from the merger of Live Nation and Ticketmaster in 2010. It is comprised of global
market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For
additional information, visit www.livenationentertainment.com
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Contact:
Sarah Pope
Director of Public Relations at Apple Inc.
spope12@lsu.edu
713-301-6441
@spope

A’launi Greig
Director of Public Relations at Live Nation Entertainment
agreig1@lsu.edu
301-412-9301
@alaunigreig