7 tips for marketers to succeed with Youtube

The number of youtube user are increasing day by day. A statistic shows that there were 1.9
billion users in the month of september, 2018. Seeing this, one can assume that youtube has
become a global market to reach to people. Marketers of different kinds are on Youtube
marketing their products/services. Here are 7 pro tips for marketers to suceed with youtube.

1. Sensational Content - Videos are uploaded almost every second in youtube. What
makes a video great? The content. Whatever you are uploading should be relevant,
connecting and educational. Your content should emotionally connect with the viewer
and the video should be made according to the viewers point of view. Your video should
be creative and feel new to watch. An average video is of 5 minutes in youtube. Always
be on point and the viewer should be enganged at all cost for the whole video.The
viewer should feel profited and educated at the end of the video. Create promotive
videos of your product/service so that the viewer would go to your website at the end of
the video.

2. Target Audience - Before creating the video keep in mind about the people who will
watch the video. The interest of a person to click on a certain video wil highly depend
upon if they belong to the target audience or not. A video's target audience can be
assumed by the video Title and Thumbnail. If you are marketing make up and cosmetic
products then it is generally for women, if promoting video games then it will attract
gamers. If your products are only for a specific audience, then your channel should be
moulded in that way. Youtube is so big that even if you only have a single type of target
audience it could mean millions of people. So being specific rather than being general is
more profitable in Youtube.

3. Promoting your product/service through Youtube Ads - Youtube ads have changed a lot
since google ad sense. Now you can promote your ad to a specific demographic area to
people at a specific time of the day! Sounds awesome, right? and promoting through ads
aren't that costly too. Your ad should be indulging and creative otherwise there's always
the option of "Skip ad". If you can keep hold of the person viewing the ad even after the
"skip ad" then you can safely assume that your content is promoted perfectly.

4. Impressive Youtube Channel - The channel which you have created to promote your
product/service should have an authenticity to it. The "about" section of your channel
should provide an "overview" of your product and the benefits of the products in a brief
way. The links to your website and social media handles must be provided too. A channel
trailer can made to let people know what your products are all about and the purpose of
the channel.

5. Regularity in Videos - "Rome was not built in a day". The same goes for a youtube
channel be it for marketing, entertainment,education. It will take time for your channel
 to grow. The most important thing to ensure the growth of your marketing channel is to
keep uploading videos on a regular basis. It depends on upon your product/service on
how frequently you should upload a video. Informative channels upload video daily
whereas music channels uploads video on a weekly or monthly basis. It all comes down
to the content's nature to determine the frequency of videos.

6. Create Videos with other Youtubers - Just as in television, movie actors are paid to
promote products in advertisements, the same goes for promoting products/services in
youtube, the only difference is that the person promoting is a youtuber with a ton of
subscribers. If you are promoting beauty products then colloborating with youtubers
who test and review beauty products is the best thing to do. These youtubers
subscribers believe in what they say and it will increase your reach to customers with the
help of these youtubers. Their subscribers including your subscribers will give a
significant outreach to your product/service.

7. Connecting with the viewers and subscribers - Here connecting with the subscriber is
like connecting to the customer. Replying to the comments of the viewers and answering
any questions relating to the videos reflects the sincerity of the people running the
channel. Holding live Question and answer session for the subscribers is one of the many
ways to connect with the audience. Replying questions through your social media
handles is also helpful in building your audience and connecting with them.