Nama : Rismawaty (Maksi-39/AUD)

RINGKASAN CHAPTER 11
DATA VISUALIZATION AND GEOGRAPHIC SYSTEMS
 Data visualization harnesses the power of analytics and adds a visual display to capitalize on how our brain works.
Interactive displays, charts with drill-down capability, and geospatial data analysis are a few examples of the many ways
to work with data. Learning is the basis for continuous improvement, such as improved earnings. Visualization is also
used as data explorer or for data discovery-discovering hidden relationship. Companies across industries are discovering
new relationships and learning how to improve performance using data visualization.
 The following are examples of how companies and/or entire industries are using data visualization and interactivity to
improve decision speed and performance: real time detection, improving HR function, prompt disaster response by
insurance industry.
 Enterprise mashups combine business data and application from multiple sources-typically a mix of internal data and
applications with externally sourced data, software as a service (SaaS) and Web content-to create an integrated
experience. Mashup apps decrease IT implementation costs over traditional, custom software development and
significantly simplify business workflows-both increase the ROI of mash up implementation. Using data mashup apps,
non technical users can easily and quickly access, integrate, and display BI data from a variety of operational data
sources, including those that are not integrated into existing data warehouse, without having to understand the intricacies
of the underlying data infrastructures or schemas.
 Enterprise mashups improve operational efficiency, optimize the sales pipeline, enhance customer satisfaction, and drive
profitability. Within government, mashups have positively impacted strategic areas such as citizen engagement and
satisfaction, financial transparency, project oversight, regulatory compliance, and legislated reporting.
 Dashboard are a style of reporting that depicts KPIs, operational or strategic information with intuitive and interactive
displays. Dashboard improve the information synthesis process by bringing in multiple, disparate data feeds and sources,
extracting features of interest, and manipulating the data so the information is in a more accessible format. The
components of dashboard are : design, performance metrics, API, and Access. The benefits of business dashboards are:
visibility, continuous improvement, single sign on, deviations from what was budgeted, and accountability.
 A geographic information system (GIS) captures, manages, analyzes, and displays multidimensional geographic data,
also calles geospatial data. GIS can connect to location-tracking devices and apps. GIS software can link geospatial data-
where things or people are and where they are going- with descriptive data-what things are like or what customers are
doing. GIS’s ability to track customers’ movement and behavior in real space enables new strategies for marketing,
retail, and entrepreneurship.
 GIS tools have made significant contributions to decision making, business applications include:
1. Analysts can pinpoint the average income in areas where the highest performing stores are established
2. Retailers can learn how store sales are impacted by population or the proximity to competitors’s stores
3. A retail chain with plans to open a hundred new stores use GIS to identify relevant demographics
4. Food and consumer products companies can chart locations of complaints calls enabling product traceability
5. Sales reps moght better target their customer visits by analyzing the geography of sales target.