Sir/ Ma’am:

Good day! We are students of . We are conducting a research entitled the Effect of Promotional
Strategies to the Brand Equity of Selected Hotels in Metro Manila. Since we find you qualified to be our
respondent, we would like to ask you to be part of our research study by answering the questionnaire
attached to this letter.
Your participation in this research project is completely voluntary. You may decline altogether,
or leave blank any questions you don’t wish to answer. There are no known risks to participation beyond
those encountered in everyday life. Your responses will remain confidential and anonymous. Data from
this research will be kept under lock and key and reported only as a collective combined total. No one
other than the researchers will know your individual answers to this questionnaire.

If you agree to participate in this project, please answer the questions on the questionnaire as
best you can. We are hoping for your assistance in our educational endeavors. Thank you and God bless!
 Questionnaire (For Guests)

Directions: Answer the following based on the instructions indicated per part of this survey-
questionnaire. Fill out the blanks with the appropriate answers and check the box if the indication
corresponds to your answer.

A. Profile of the Respondent

Name:
Age:
Gender:
In one year, how many times do you travel because of business?
In one year, how many times do you travel because of leisure?

B. Brand Equity of the Selected Hotels

Directions: Please rate the following from 1-5. If the question isn’t applicable for you to answer, please
leave the space blank.
1- Absolutely No
2- No
3- Neutral
4- Yes
5- Absolutely Yes
Brand Equity of the Hotel A Hotel B Hotel C
Selected Hotels
Are you satisfied with
the all-in-all services of
this hotel?
Would you return to the
hotel for
accommodation?
Is the price they charge
for accommodation
worth the services they
offer?
During a business travel,
would this hotel be your
first choice?
During a leisure travel,
would this hotel be your
first choice?
 Questionnaire (For the Hotel)

Directions: Answer the following based on the instructions indicated per part of this survey-
questionnaire. Fill out the blanks with the appropriate answers and check the box if the indication
corresponds to your answer.

A. Promotional Strategies of your Hotel

Directions: Please check the blank if your hotel uses the following promotional strategies. If there are
strategies not listed below, please indicate them in the space provided.

Contests
Social Media
Product Giveaways
Customer Referral Incentive Program
Causes and Charity
Branded Promotional Gifts
Customer Appreciation Events
After-Sale Customer Surveys
Behavioral advertising
Contextual Advertising
Coupons
Endorsements
Event marketing
Free trials
Influence marketing
Local advertising
Customer loyalty programs
Seasonal Discount during low season
Direct Booking Promotion on Website
Unique Packages
Early bird promotions
Others (Please specify):