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Dilemmatic Moments & Collective Future-Making:

Imagining Turin After a Fiat-Chrysler Merger?


By Luigi Russi*1

Summary
This paper endeavors to articulate an inherent tension animating discourse
about the future. Following socio-legal theorist Andreas Philip-
popoulos-Mihalopoulos, it is suggested that future-making as discursive ac-
tivity contains both ‘an inscription of anticipation and an anticipated in-
scription’, in the sense that it oscillates between the disclosure of unpre-
dictable imaginative spaces – on the one hand – and the enclosure in claus-
trophobic narrations motivated from past experience – on the other. In light
of this, the paper attempts to excavate this ambiguity of future-oriented talk,
by leveraging findings from qualitative fieldwork carried out in 2011
through a mix of archival research and interviews, in relation to discourse
about the future of the city of Turin (Italy), in anticipation of carmaker
Fiat’s move of its headquarters away from Turin: an eventuality that actual-
ly materialized following the company’s January 2014 merger with
Chrysler.

1. Introduction ture-oriented imagination, using the debate


around the possible move of automotive
Future horizons have a deeply ambivalent industry Fiat away from its hometown
quality. On the one hand, futures – in the Turin as a case-study and example.
plural – are an invitation to escape. On Philippopoulos-Mihalopoulos (2010, 21)
the other hand, however, the future – in counter-intuitively locates one of the defin-
the singular – can, if tamed from the ing features of (critical) discourse in its ab-
standpoint of the present, come wrapped sence. Critique, in the etymology of the
in a shade of inevitability. This paper word, is connected to the making of a deci-
seeks to explore this ambivalence between sion (Harper 2016), and decisions entail
the freeing and enclosing tendencies of fu- discriminative choices that route concerted

1
The author would like to acknowledge the generous sponsorship of the Fondazione Giovanni Goria and
the Fondazione CRT, through their Master dei Talenti della Società Civile Fellowship, which helped fund
the fieldwork underpinning this paper’s findings. The author would also like to thank Prof. Fabian Muniesa
for advice on an earlier draft of the paper, as well as the 2016 editorial board of Culture, Society and Praxis
for their encouragement to explore ways to make this piece speak to the present (even after Fiat’s merger
with Chrysler), in a serendipitous instance of practicing what is here being preached. Last, but not least, the
author would like to dedicate this work to the memory of fellow townsman and age peer Paolo Papini,
whose untimely disappearance colored in grief the days during which this paper was being readied for pub-
lication, in March 2016.

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2 Dilemmatic Moments & Collective Future-Making CS&P

activity in this direction – not that – and Fiat (acronym for Fabbrica Italiana Auto-
thereby structure what practical trajecto- mobili Torino, i.e. Turin Italian Automo-
ries might be pursued, as collectives craft bile Factory) was created in the city of
their futures in joint action. In this sense, Turin in 1899 by businessman Giovanni
critical discourse can be understood as Agnelli (Betts 2010). In recent decades,
words spoken at junctures of productive Fiat has gone through a series of ups and
ambivalence, what Shotter calls ‘organi- downs until coming under the leadership of
zational moments’ (Shotter 2011): name- CEO Sergio Marchionne (The Economist
ly, instances where the unfolding of col- 2008a). Marchionne, in a bid to increase
lective social forms can be sensed at its the economic viability of Fiat’s business,
joints, and directed towards becoming has sought to streamline production by –
something different from what it might among other things – entering an important
have been up to that point. Talk that oc- strategic alliance with struggling US car-
curs at such junctures displays, therefore, maker Chrysler in 2009 (Roth 2009; The
a curiously heuristic character that – like a Economist 2008b). After the acquisition of
prosthetic stick – alternates between fol- an initial stake, however, talks of a possi-
lowing the lead of tracks it ‘finds’ (think ble merger have started to surface, and – in
of a blind person going along with the connection with those – Marchionne con-
grooves of tactile paving), and negotiating templated the possibility to move the head-
open space (picture the same blind person quarters of Fiat to Detroit (Griseri 2011),
swinging their stick about – and other which would have broken a connection to
bodies moving out of their way in re- the city of Turin that runs so deep as to
sponse – as he/she actively traces open even lend the final letter to the brand name
space by his/her passage in an unmarked (the ‘t’ in the Fiat acronym). Indeed, a
direction). This talk uttered at ambiguous merger between Fiat and Chrysler was
organizational moments – which is, in my eventually carried out in January 2014, and
understanding of it, what Philippopoulos-
Mihalopoulos labels as ‘critical discourse’ social systems theory which, in a nutshell, contends
that a multiplicity of separate realms of human
– is both an immersion into and an escape communication have emerged in the contemporary
from the object of critique, i.e. from the world, such as politics, law, and so on. Each of
‘structured’ social form it springs from, these realms, for Luhmann, elaborates its own pe-
while simultaneously trying to push it in culiar rationality and description of the world. For
hitherto unforeseen directions: critique Luhmann, in other words, observation of the world
can only occur as through a cracked lens, with each
therefore presupposes the oscillation be-
splinter providing its own deforming take on the
tween these two positions. As a conse- object of observation. This descriptive fragmenta-
quence, as one tries to locate it as imma- tion makes any adoption of a particular perspective
nent to its object or as external to it, all just as relevant as any other, given the lack of an
one is left with is a fist of air; hence its overarching rationale to make sense of the world,
and therefore prompts a constant oscillation within
absence. Due to its constant oscillation,
and without a given perspective, to see the world
then, critique is never fully present before through its canon, but simultaneously to escape
the eyes of the observer, but always ab- from it, in order to situate the latter in the context of
sent, as it departs for the inside (if one fo- a multiplicity of possible perspectives and to make
cuses on the outside) or for the outside (if sense of its limits, understood as limitations on its
one focuses on the inside).2 ability to offer a complete description of reality.
See further Philippopoulos-Mihalopoulos (2010,
25). On Niklas Luhmann’s social systems theory,
2
Philippopoulos-Mihalopoulos originally makes see also Moeller (2006) for an accessible introduc-
this argument in the context of Niklas Luhmann’s tion.

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it brought with it the transfer of Fiat’s le- futures, new possibilities for institutional
gal headquarters from Turin to the Nether- imagination are disclosed, even as non-Fiat
lands, paralleled by the move of the com- horizons are uncovered. These two ways
pany’s fiscal seat to London (Malan and of relating to the future, with Fiat acting as
Cianflone 2014). the pivotal kernel around which imagina-
With the benefit of hindsight, the window tion unfolds, exemplify this oscillation
of uncertainty that rumors of the planned within and without the Fiat universe in de-
merger and move generated (in the time liberative inquiry around the future of the
antecedent to the merger actually being city.
carried out) offers a fascinating case in
point to illustrate precisely the ambiva- Imagination as Gravitation: Fiat-Polar-
lence of critical discourse as Philip- ized Futures
popoulos-Mihalopoulos describes it:
namely as self-conscious, ‘deliberative’ The main thread in Fiat-polarized futures
talk striving to afford an orientation at is, as anticipated earlier, an all-encompass-
such dilemmatic junctures. ing presence of Fiat. In these types of dis-
To be more specific, the possibility of a courses, Fiat is understood as co-essential
non-Turin-centred Fiat and – consequent- to the city of Turin, to its role for the local
ly – of a non-Fiat-centred Turin ignited economy, and even for the national econo-
comments of different sorts from local my. So, for instance, Bocconi (2003)
journalists and politicians, ranging from looks with apprehension to the launch of
the disastrous to the proactive. This col- Fiat’s new products after a period of finan-
lective future-directed search was com- cial turbulence. Bocconi hopes, in fact, that
pounded by the concomitant occurrence – this launch will be successful, allowing
at the time in which fieldwork for this pa- Fiat’s business performance to take off
per was being undertaken in 2011 – of a once again. The reason behind this is that
mayoral election: a process that orches- Fiat is not – in Bocconi’s opinion – simply
trated an atmosphere of intensified collec- identified with Turin, but it is rooted in the
tive inquiry into the questions that a future whole of Italy. It is a true ‘campione
looming with uncertainty (but, perhaps, nazionale’, a national industrial champion
also with creative potential) insistently capable of raising economic expectations
threw open. It is precisely this atmos- in all of Italy. Italy – not just Turin – rises
phere of agnosticism about the future of and falls with Fiat.
Turin, in connection to Fiat’s anticipated Tropea (2011a), writing on the newspaper
departure, that offers a pregnant exempli- La Repubblica, wishes for Fiat’s manage-
fication of the constantly shifting perspec- ment to remain in Turin, criticizing the
tives that characterize critical discourse plans of Fiat CEO Sergio Marchionne to
according to Philippopoulos-Mihalopou- move the headquarters of Fiat away from
los. On the one hand, in fact, the future is Italy and from Turin. Without Fiat – Tro-
sometimes imagined in the singular, not pea contends – Turin would simply have
as futures, but as mono-cultural future, no future (in the singular). It would be-
tamed and colonized by an all-thematizing come a ‘città-museo’, a museum city, lost
present and presence of Fiat that univocal- in perennial commemoration of the vestige
ly pre-selects the path for further develop- of its glorious past.
ment. At other times, however, as dis- Writing again in February 2011 on La Re-
course about Fiat becomes one of possible pubblica, he finally discloses the object of

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his fear: an overly-directed overtone. Fiat’s identi-


Nobody can miss the fact that without ty, after all, has already changed over the
Fiat, or with a scaled down Fiat presence years, and Turin is – to some extent at least
with little but symbolic value, the force of – past the complete Fiat-centredness of city
attraction of the city and its hinterland life of recent memory (Ferrari 2011).
would be very limited. Were this to occur, When Fiat is given the role of lighthouse
Turin would risk entering the shadow with the task to illuminate the future, clari-
which Detroit already entered a few years ty of vision falters as the light becomes
back and which it has not yet managed to weaker, leaving only the house after the
exit nor will it exit within a reasonably light has faded, and a resounding question:
short time.(Tropea 2011b) house to what? (Campetti 2003, 110).
The mention of Detroit implicitly intro-
duces the problem of post-industrialism. Imagination as Escape: Negotiating
As the word itself conveys, post-industrial Open Futures
identities are born backward-looking,
licking the scars of a glorious past that is For Philippopoulos-Mihalopoulos (2010,
no more3, and point as next step to a 24) it is instead necessary, in order to re-
roadmap of engineered ‘transformation’ open the possibility of pluralistic futures,
for the city to remain attractive even after to recover a sense of perspectival open-
having been left by its ‘prince’ or – as the ness, of a ‘flat’ horizontality that has been
mayoral candidate that was eventually ap- (and is being) channelled in the unfolding
pointed in 2011, Piero Fassino, put it – to of collective practice through time. In oth-
acquire a ‘pluralist vocation’ from a previ- er words, Philippopoulos-Mihalopoulos
ously mono-cultural identity (Romanetto encourages deliberative, critical talk to de-
2011). Notice, however, how ‘transforma- part from striations that seemingly project
tion’ in connection to a ‘post-industrial’ forward from the past with an aura of in-
imagery brings into question the content evitability, as though the future was pre-
of the city’s future, without necessarily re- disposed before collectives that can merely
linquishing the enclosing linearity of the find themselves in ‘it’. Rather, he advo-
architectonics that channel it into a recog- cates for a vivid awareness of the indeter-
nizable form. This future is still ‘normed’, minacy – at any one point in the past – of
‘mandated’ and ‘made necessary’ by the the number of possible ‘presents’, of which
fall of an inertial trajectory, the striation the one that is being jointly worked at is in
of which is not in question: rather, it is fact getting actualized moment-by-monent,
merely a matter of figuring out ‘substi- in a movement of creative self-specifica-
tute’ materials, with which to fill the same tion (of something previously non-
mold. existent), as opposed to the replicative ful-
The construction of the debate on the fu- fillment of a pre-dicted path. In this way,
ture of Fiat (and of Turin) in terms of fac- the present acquires a new – contingent –
ing a scenario of ‘post-somethingness’ dimension and loses its urge to monopolize
seems, in the end, to give the whole dis- discourse about the future thanks to a new-
cussion a melancholy and – most of all – ly-found self-consciousness. In this sense,
3
Philippopoulos-Mihalopoulos appears
The difficulty for post-industrial cities in retain- close to Shotter’s understanding that the
ing the weight that was associated with their previ-
ous industrial past, and the ensuing economic and future is not so much like a bridge built
social problems, are very clearly presented in pursuant to a plan that dictates how every
Shaw (2001, 286–294).

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stone is to follow the next but – rather – a an interview with the author of this paper.
trajectory that can only become known in In doing so, he reasoned through the exam-
the walking of it (like a path through a ple of Seattle, a city that moved from being
garden, that gets dug as it is traced): its fi- the hub of aviation company Boeing to the
nal shape being open – at every step – to headquarters of companies like Microsoft
becoming other than it has unfolded thus and (something as ‘out there’ – compared
far (Shotter 2015). to commonplace images of ‘industry’ – as)
So, for instance, writer Bruno Gambarot- Starbucks, the renowned coffee franchise
ta, interviewed on L’Avvenire of January (Bertola 2011). Precisely the example of
14, 2011 (Ferrari 2011), contextualizes Starbucks in Seattle shows, for Bertola, the
the potential loss of Fiat within a range of necessary unpredictability of the possible
other losses, some of which extraordinari- future economic vocation of Turin, thereby
ly sobering in comparison: ‘We Turinese justifying the proposal for an ‘ecosystem
people really enjoy to remember what we of innovation’, enabling an experimenta-
have lost: they first took away from us the tion with innovative sectors, with a view to
status of capital in 1864, then the cinema let a new vocation spontaneously emerge,
industry, radio, television, aviation, bread- outside of rigid external guidance: ‘[a sys-
sticks’. The loss of the status of national tem] that pushes people to set up a compa-
capital, in particular, appears to have been ny of whatever sort, and then maybe one of
more shocking than a possible departure such companies will become, so to say, the
of Fiat ever could be (Tropea 2011b). Starbucks of the situation’ (Bertola 2011)4.
This re-contextualization of Fiat allows to An ecosystem of this sort would be facili-
recover possible futures from the folds of tated by Turin’s strong university system,
an otherwise all-thematizing presence, by the adaptability of the suppliers of Fiat
and sparks institutional imagination in dif- that could convert to working for other
ferent directions from mere post-industri- companies, and even by the space and re-
alism. So, for instance, the (then) first- newed propensity for economic initiative
time mayoral contestant ‘Movimento 5 4
Bertola’s position seems slightly different from
Stelle’ – in the programme drafted to sup- that outlined in his official party manifesto. While
port its Turin candidate Vittorio Bertola in the latter uses the term ‘strategic plan’ (Movimento
the May 2011 elections – seemed to de- 5 Stelle Torino 2011, 16), echoing the sense that an
tach the departure of Fiat from the depar- alternative future for Turin ought to offer a similar
ture of industry from Turin. Specifically, linearization to the Fiat-polarized imaginary,
Bertola’s own voice seemed closer to the vision
they envision the possibility to incubate:
that has since become a mainstay of design for so-
[I]nnovative and growing industrial sec- cial innovation. Namely, to facilitate collective cre-
tors, particularly in relation to new ener- ative processes that explicitly embrace (rather than
getic and environmental technologies, and absorbing into a pre-drafted plan) instances of con-
to facilitate product innovation by making tradiction, tension and agonism (Hillgren, Seravalli,
and Emilson 2011) as part of an open-ended in-
the traditional sectors of Turinese industry
quiry striving for reflexive self-correction through
(mechanic, automotive, informatics…) the attainment of productive articulations of prob-
modern and sustainable (Movimento 5 lems and possibilities (DiSalvo et al. 2011). The
Stelle Torino 2011, 16). ambiguity highlighted here is consistent with the
Vittorio Bertola, the 2011 town mayor finding – presented in the final section of this paper
candidate for the Movimento 5 Stelle, was – that deliberative discourse is rarely ever classable
exclusively as past-directed or future-disclosive,
even more adamant in his support for a Fi- and generally oscillates between the two: breaking
at-less – but not post-industrial – Turin, in out of linear plots only through experience of their
confining striations.

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that a dynamic generation of thirty and newed sense of agency through which a
forty-year olds could find outside of the still-indeterminate future might collective-
imposing, top-down environment charac- ly be brought to life (as opposed to it
terizing Fiat and its subsidiaries: all of this looming like a curse uttered by a corporate
is not – for Bertola – beyond the reach of CEO). This mode of talk scrutinizes the
the city (Bertola 2011). horizon for distant examples and telling
The attempt at re-opening future-oriented coincidences that bring the imagination of
imagination by the Movimento 5 Stelle, differently industrial futures well within
and of his former mayor candidate Vitto- the possibilities of a city that is – one is re-
rio Bertola, was not an isolated one. So, minded by reading the various articles
for instance, Turin-based trade union Con- mentioned here – the hub of an important
federazione Unione Sindacale di Base cluster of industrial infrastructure and op-
Piemonte equally stressed the need, were portunities.
Fiat lo leave Turin, to think about ways to
nurture the productive capabilities that Findings and Concluding Observations
have grown locally over time, and even
came to propose a nationalization of Fiat’s To summarize the foregoing, two types of
factories in Turin (Confederazione USB discourse about the future of Turin without
Piemonte 2011, 2), once again assuming Fiat have been distinguished. On the one
that the end of Fiat ought not to mean the hand, discourse about the future can be en-
end of industry in Turin. closed within the Fiat universe so that, as
Imagining an industrial future for Turin the latter progressively fades, the specter
beyond Fiat is, in other words, the distinc- of post-industrialism and the urban decay
tive trait of visions of a Fiat-less city that of cities like Detroit comes to mind; along
are not enclosed by an all-encompassing with the urge that a Fiat-less trajectory ful-
horizon that forces the equation between fill the same demand for linearity and pre-
industry in Turin and Fiat. Even in the dictability, distinctive of the kind of future
absence of Fiat, the notion of a productive that Fiat’s permanence could have guaran-
vocation that can be cultivated in innova- teed. On the other hand, a new under-
tive directions, and will not invariably be standing of the present as still unfinished
lost, remains. In the remarks of a journal- form, and continual unfolding through past
ist: ‘tertiary Turin, turistic Turin, olympic contingency, has the benefit of freeing col-
Turin’ (Campetti 2003, 109) are not nor- lective imagination from the looming spec-
mally juxtaposed – in Fiat-polarized fu- tre of futures pre-determined in their shape
ture scenarios – to another possible indus- and merely waiting to happen. A dwelling
trial Turin, but – somewhat more depress- in the present that resonates with its brim-
ingly – to a ‘Fiat-less Turin’ (Campetti ming contingency turns it, instead, into a
2003, 109), ‘hope capital’ (Campetti springboard for assembling the future.
2003, 110) of Italy. The different type of Hence, new possibilities become attainable
Fiat-less imagination described in this in this way like, for instance, the availabili-
section, instead, pushes itself at the edge ty of Fiat-less, yet not post-industrial, vi-
‘where improbability, unanticipated sur- sions of the city, woven into a narrative
prise and elusive contingency bubble’ where Fiat is then – ultimately – only a
(Philippopoulos-Mihalopoulos 2010, 23) travel companion in Turin’s longer and en-
by breaking the equation between Fiat and during industrial journey.
industry in Turin, and uncovering a re- It is interesting to juxtapose these consider-

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ations to Barbara Adam’s distinction of this. In fact, he recounts how the experi-
about ways of relating to the future. On ence of Fiat carried by the generation of
the one hand, a ‘reading of patterns, rec- thirty to forty-years olds which he belongs
ognizing significant coincidences, under- to – along with many of his fellow mem-
standing synchronicity and establishing a- bers of the Turin chapter of Movimento 5
causal connections to unlock the future’ Stelle – has been that of a constantly de-
(Adam and Groves 2007, 9) of pre-mod- caying productive reality following hiccup-
ern flavour while, on the other, ‘classical ping patterns of growth and recession
(Newtonian) scientific prediction’ (Adam (Bertola 2011). This, he pointed out in the
2005, 4), which is ‘wedded to the princi- interview, affected his outlook on Fiat’s
ple of linear causality and projects into the eventual departure from Turin: the divorce
future past patterns of repetition’ (Adam being, after all, a necessary, almost desir-
2005, 4). These two ways of understand- able5, one; the writing having been on the
ing the future, one less hung on pre-deter- wall all along. And this ‘prophesized’ an-
mined (causal) possibility, the other at- ticipation drawn out of past experience ex-
tempting to look forward by fixating plains the more moderate emphasis placed
backwards, appear to describe the two on the economic loss that a post-Fiat Turin
types of imagination this paper has sought would suffer, in comparison – for instance
to explore. – to the winning town mayor Piero Fassi-
What is even more interesting, however, no, who – by virtue of his age, in Bertola’s
is that – instead of it being a question of reading – might have been more inclined
exclusivity of either one or the other mode to cling to an image of Fiat as the pulsing
of future-oriented talk – an oscillation be- heart of Turin’s economy6. A divorce that
tween the two can be observed, making it 5
Bertola explained – referring to anecdotal evi-
possible to firmly distinguish the two only dence from personal acquaintances – that, in Fiat’s
in theory, since these appear to be woven industrial policy, thirty to forty-year olds are often
together inseparably in actual discourse regarded as the expendable ones, unlike the older
around the future of Turin and Fiat. So, generations of fifty-somethings or the younger gen-
erations of low-cost interns, that usually ‘make the
for instance, Campetti (2000) sometimes cut’ (Bertola 2011). A departure of Fiat from Turin
appears to gaze in despair at the breaking – always according to Bertola – might force this dy-
down of the link between Fiat and Turin, namic generation of in-betweeners to take risks and
which would leave the latter an empty reinvent itself (with positive spillovers for Turin’s
capital of hope. At other times, however, productive vocation) by removing the suction exert-
ed by a company like Fiat, where thirty to forty-
the same author zooms out of the Tur-
year olds fail to receive the freedom to innovate
in-Fiat association, undertaking a move they deserve.
that allows him to conclude that, the day 6
Interestingly enough, this difference is reflected in
this relationship is broken, ‘the city of the respective electoral programmes of Piero Fassi-
Turin will resume its march in the quest of no (who was eventually elected town mayor of the
city of Turin) and Bertola: the former boldly stress-
a different future, one that will hopefully
ing his committment to keeping Fiat in Turin (see
be freer and more plural’ (Campetti Comitato Insieme per Torino 2011, 5), the latter
2000). looking beyond Fiat, towards the exploration of the
Causal, deterministic narratives, therefore, city’s productive capabilities towards other, more
need not always be as starkly opposed to sustainable sectors (see Movimento 5 Stelle Torino
indeterminate narratives that are drenched 2011). Although this direction has not been specifi-
cally explored in the research underpinning this pa-
in a deep sense of contingency. The case per, the above appears to suggest how generational
of Vittorio Bertola provides an illustration politics might have played a role in the shaping of
the different candidates’ electoral manifestos, par-

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has been a long time coming, therefore,


puts Turin in the condition of having to
rediscover itself, and this occasion in turn
propels ‘thinking outside the box’, by
imagining a future for Turin as one that
allows further cultivation of its industrial
core through the promotion of an ‘ecosys-
tem of innovation’, in which the condi-
tions are present for the next vocation of
Turin to emerge following the unpre-
dictable, non-linear dynamics of entrepre-
neurial success; an ecosystem that appears
possible through the fleeting juxtaposition
of distant examples and the experience of
the unexpected as it has unfolded else-
where.
The above examples, by showing the in-
ter-wovenness of different approaches to
the future, illustrate the oscillation, which
makes critical discourse over a certain sta-
tus quo unlocatable, as it needs to imbue
itself with the sense of despair and melan-
choly (or necessity) coming from a rigid
causal, backward-looking approach to en-
closing the future and use this as a step-
ping stone to think outside of rigid cate-
gories taken from the past, and claustro-
phobic causal pronouncements.
What the future of Fiat and of Turin will
be, this paper cannot ever claim to dis-
close or know. What it appears to show,
however, is that imagination about such
future unfolds through a constant move-
ment inside and outside of the Fiat uni-
verse, the latter acting as the pivotal ker-
nel of projected narratives: some enclosed
in a universe that fades out in a grim shad-
ow, others sitting outside, bubbling with
improbability and gasping for that hope
that only an awareness of the contingency
of the present and of the indeterminacy of
the future prompts to look for.

ticularly considering that - as Bertola himself


shared - twenty-five to forty-years olds formed the
target electorate of Movimento 5 Stelle (see Berto-
la 2011).

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