Questionnaire

Sir/Madam, I Sankhey Patial a student of MBA conducting research on “analyze the role of
outdoor advertising and establishing strategies for managing space media with reference to
Patanjali Ayurved limited”. The data will be used exclusively for academic purpose only,
without disclosing your identity.
1) Which medium of advertisement you like the most?

Outdoor ads Print media ads Online ads Broadcast ads

2) From which media you have seen the advertisements of Patanjali Ayurved Ltd?

Factors Totally Rarely Partially Slightly Never

Outdoor media

Print media

Online media

Broadcast media

3) Can you recall any advertisement of Patanjali Ayurved Ltd? YES NO

4) Which of the following aspect of the Patanjali advertisement you remember the most?

Factors Totally Rarely Partially Slightly Never

Colour

Slogan

Punch line

Celebrity

Other

5) Do you think online advertising is better option than offline advertising with respect to
Patanjali Ayurved Ltd.?

Strongly agree Agree Neutral Disagree Strongly

disagree
6) From which online medium you saw most ads of Patanjali Ayurved ltd.?

Display ads Video ads Websites Social media

7) What types of ads are most influential over your buying behavior with respect to
Patanjali advertisement campaign?

Factors Totally Rarely Partially Slightly Never

Broadcast ads

Outdoor ads

Printed ads

Online ads

Others

8) Do you think your purchase behavior is influenced by the word of persuasion like shop
now, discount offer, apply now or know more etc.

Yes No

9) How much influence do you feel ads have over your buying behavior with respect to
Patanjali Ayurved Ltd.?

Very much influential

Not very much influential

Neutral

Little influential

Not influential

10) Do you pay attention on ads when you surfing on internet?

Yes No Can’t say

11) Have you ever purchased any item you saw through an advertisement on Facebook,
Instagram, YouTube, Mobile apps etc.,

Yes No Maybe

12) How much time do you spend usually on social media?

Less than 1 hr. 1 hr. to 2 hrs. 2 hrs. To 3 hrs. More than 3 hrs.

13) Which of the following social media website you currently use?

Factors Totally Rarely Partially Slightly Never

YouTube

Google+

Twitter

Facebook

Instagram

LinkedIn

Personal information:
 Name ______________

Male Female prefer not to say

 Gender

 Age 10-20 20-30 30-40 Above 40

Undergraduate
 Qualification
Graduate

Postgraduate

employee