Caterpillar TOWS ANALYSIS

Internal Factors Strengths (S) Weaknesses (W)

S1: Brand Name Strength W1: Low Rate Innovation

External Factors S2: Large Scale Assets W2: Limited Connections
Opportunities (O) SO Strategies in
WO Emerging Market
Strategies

O1:Increasing revenue S1/O2-caterpillar has been able to use their brand W2/O1- IF Caterpillar
O2: Company Growth name due to its legendary quality of products to could establish a firmer
increase its growth in the global economy. foot hold into the Asian
Market it would be
able to increase its
presence and compete
better with Asian
Threats (T) ST Strategies Heavy Equipment
WT Strategies
Manufacturers such as:
T1: Aggressive S2/T2- The company could increase its number Kamatsu and Hitachi.
W1/T2- Caterpillar has
Competition of heavy equipment products if it could gain several different
T2: Rapid Technology footing in the ever changing technologies. It construction iniatives
Advancements by currently is struggling to keep up with that they are involved
Competitors automation and electronic advancements. It is in However their
however leading the way for Green Fuel usage. competitors have been
aggressively
developing their
products to accept
Caterpillars equipment
attachments for use on
their own product lines