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Leveraging Social Media in the Expansion of the Country’s Financial Education Horizon
Program Objective: to gather key institutions in the fields of finance, education, and digital marketing in the Philippines,
and discuss the need to improve financial education together, to potentially work with them, with the use of the leading
communications channel today – the digital platform.
BizDev Goal: expand our partnerships network; strengthen our future financial education campaigns with the help of
our partners’ expertise; and upscale branding
Plan: to hold a 6-hour conference with experts as speakers, and an audience composed of key people from GDFI and
its partner organizations, and select people from the industries of insurance, banking and finance, digital marketing,
and the Government.
Event Partners:
1. Maverick – event organization, photography, and videography
2. Nestor Palabyab (Executive Director, Department of Trade and Industry - Philippine Trade and Training
Center) – Speaker
3. Wence Wenceslao (AVP for Digital Marketing, SM Investments Corporation) – Speaker
4. Chinkee Tan (Personal Finance Expert) – Speaker
5. Launch Garage – facilitation partner, if not PTTC
Timeline:
- Exploration and Conceptualization – February, 2019
- Finalize Commercials and Deposit Fees to Speakers – March, 2019
- Publish Event – March, 2019
- Send Invites – March, 2019
- Event Proper – August, 2019
Budget (P800,000.00):
Food – P80,000.00
Venue – P100,000.00
Speakers – P150,000.00
Facilitation, Photography, and Videography – P200,000.00
Souvenirs – P80,000.00
Promotion – P100,000.00