GlobalPilipinas Digital Marketing Conference 2019:

Leveraging Social Media in the Expansion of the Country’s Financial Education Horizon

Program Objective: to gather key institutions in the fields of finance, education, and digital marketing in the Philippines,
and discuss the need to improve financial education together, to potentially work with them, with the use of the leading
communications channel today – the digital platform.

BizDev Goal: expand our partnerships network; strengthen our future financial education campaigns with the help of
our partners’ expertise; and upscale branding

Plan: to hold a 6-hour conference with experts as speakers, and an audience composed of key people from GDFI and
its partner organizations, and select people from the industries of insurance, banking and finance, digital marketing,
and the Government.

Participants List (100):

1. Global Dominion Financing Inc. (20)
2. ALFC Insurance Agency (5)
3. Forbes Financial Consultancy Corporation (3)
4. Annapolis Credit Management Services (5)
5. First Maharlika Collection Management (5)
6. Sparta Credit Management Services (5)
7. Loansolutions.Ph (3)
8. eCompareMo (3)
9. iMoney Philippines (3)
10. GoBear (3)
11. Carmudi (3)
12. ORC Marketing Services (1)
13. Compass PH (3)
14. PLDT Global (3)
15. Phar (2)
16. IEF – FinCom.Ph (3)
17. Focus Media (1)
18. Motortech.Ph (3)
19. MyFinanceMD (1)
20. Launch Garage (5)
21. Maverick The Agency (5)
22. Launch Garage (10)

Guests List (47):

1. OLX.Ph (2)
2. MoneyMax.Ph (3)
3. Asian Life & General Assurance (3)
4. FPG Insurance (3)
5. Mercantile Insurance (3)
6. Buy & Sell Philippines (2)
7. Finex Marketing Services (2)
8. All In Connections Marketing Services (2)
9. SunLife of Canada Philippines (5)
10. AXA Insurance (5)
11. Philam Life Insurance (5)
12. GrabJobsPH (2)
13. Funding Banks (10)

Event Partners:
 1. Maverick – event organization, photography, and videography
2. Nestor Palabyab (Executive Director, Department of Trade and Industry - Philippine Trade and Training
Center) – Speaker
3. Wence Wenceslao (AVP for Digital Marketing, SM Investments Corporation) – Speaker
4. Chinkee Tan (Personal Finance Expert) – Speaker
5. Launch Garage – facilitation partner, if not PTTC

Timeline:
- Exploration and Conceptualization – February, 2019
- Finalize Commercials and Deposit Fees to Speakers – March, 2019
- Publish Event – March, 2019
- Send Invites – March, 2019
- Event Proper – August, 2019

Program Proper (09:00 am to 05:00 pm):

09:00 am – 10:00 am – Registration, Networking, and Breakfast
10:00 am – 10:05 am – Introduction of Participants (Aian Guanzon)
10:05 am – 10:15 am – Opening Remarks (Patricia Poco-Palacios)
10:15 am – 11:15 am – The Power of Social Media in the Philippines (Wence Wenceslao)
11:15 am – 12:00 pm – Guest/Sponsor Activity
12:00 pm – 01:00 pm – Lunch
01:00 pm – 2:00 pm – The Importance of Financial Education (Chinkee Tan)
02:00 pm – 02:15 pm – Photo Opportunities
02:15 pm – 03:00 pm – Guest/Sponsor Activity
03:00 pm – 03:30 pm – The Philippines’ Need for Better Financial Education Campaigns (Nestor Palabyab)
03:30 pm – 04:00 pm – GDFI Call To Action (Jeric Cornejo)
04:00 pm – 04:15 pm – Snacks and Appreciation Remarks (Samuel Carino)
04:15 pm – 05:00 pm – Networking

Budget (P800,000.00):
Food – P80,000.00
Venue – P100,000.00
Speakers – P150,000.00
Facilitation, Photography, and Videography – P200,000.00
Souvenirs – P80,000.00
Promotion – P100,000.00