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Sales Organisation:
Needs, Importance,
Functions and
Structure
Article shared by Shreyasi Ghose
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9/13/2016 Sales Organisation: Needs, Importance, Functions and Structure
Need for a Sales Organisation:
“A sales organisation is like a power station sending out
energy, which is devoted to the advertising and selling of
particular lines; and there is a tremendous waste of
energy between the power station and the points where
it reaches the consumers. Therefore, there arises the
necessity of organizing the sales department.”
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9/13/2016 Sales Organisation: Needs, Importance, Functions and Structure
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Importance of Sales Organisation:
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9/13/2016 Sales Organisation: Needs, Importance, Functions and Structure
Functions of a Sales Organisation:
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9/13/2016 Sales Organisation: Needs, Importance, Functions and Structure
Structure of the Sales Organisation:
4. Number of products
Sales Management:
Functions of Sales Management:
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9/13/2016 Sales Organisation: Needs, Importance, Functions and Structure
5. Marketing research
The Field of Sales Management:
5. Motivation
6. Compensation
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9/13/2016 Sales Organisation: Needs, Importance, Functions and Structure
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