T

T
What is mean by mutual fund?

MutualTfundsTareTpoolsTofTmoneyTthatTareTmanagedTbyTanTinvestmentTcompany.TT
heyTofferTinvestorsTaTvarietyTofTgoals,TdependingTonTtheTfundTandTitsTinvestmentTc
harter.TSomeTfunds,TforTexample,TseekTtoTgenerateTincomeTonTaTregularTbasis.TOthe
rsTseekTtoTpreserveTanTinvestor'sTmoney.TStillTothersTseekTtoTinvestTinTcompaniesTt
hatTareTgrowingTatTaTrapidTpace.TFundsTcanTimposeTaTsalesTcharge,TorTload,TonTin
vestorsTwhenTtheyTbuyTorTsellTshares.TManyTfundsTtheseTdaysTareTnoTloadTandTim
poseTnoTsalesTcharge.TMutualTfundsTareTinvestmentTcompaniesTregulatedTbyTtheTInv
estmentTCompanyTActTofT1940.TRelated:Topen-endTfund,Tclosed-endTfund.

Concept of mutual funds

ATmutualTfundTisTaTtrustTthatTpoolsTtheTsavingsTofTaTno.TofTinvestors,TwhoTshareT
aTcommonTfinancialTgoal.TTheTmoneyTthusTcollectedTisTthenTinvestedTinTcapitalTma
rketTinstrumentsTsuchTasTshares,TdebenturesTandTotherTsecurities.TTheTincomeTearned
TthroughTtheseTinvestmentsTandTtheTcapitalTappreciationsTrealizedTareTsharedTbyTitsT
unitTholdersTinTproportionTtoTtheTnumberTofTunitsTownedTbyTthem.TThusTaTmutual
TfundTisTtheTmostTsuitableTinvestmentTforTtheTcommonTmanTasTitToffersTanTopport
unityTtoTinvestTinTdiversified,TprofessionallyTmanagedTbasketTof
Securities at a relatively low cost.
 T Types
of Mutual Fund
T

Structure Investment Special schemes

objective

O0 Open -e ended TGrowth IndustryTspecifi

cT
Tobjective TSpecific

Close ended TIncome IndexTschemes

Internal TBalanced
SectorTschemes

TMoneyTMarket
 Advantages of Mutual Funds

T
Diversification.
Professional Management.
Liquidity(mainlyTinTcaseTofTopenedTmutualTfunds).
Regulatory.
Convenience.
Low-cost.
ReductionTofTtransactionTcost.
DiverseTreturns.
AdvantagesTtoTIndustrialTconcern.
Tax relief.
AttractTforeignTCapital.
Reduction/TDiversificationTofTrisk.

DrawbacksTofTMutualTfund

Not guaranties.
FeesT&TCommission.
Taxes.
Management Risk.

Company profile
HDFCTMutualTFund

THDFCTmutualTfundTwasTsetTupTonTJuneT30,T2000TwithTtwoTsponsorsTnamelyTHo
usingTDevelopmentTFinanceTCorporationTltd.TandTStandardTLifeTInsuranceTltd.THDFC
TmutualTfundTcameTintoTexistenceTonT10TDec.T1999TandTgotTapprovalTfromTtheTSE
BITonT3rdTJulyT2000.THousingTDevelopmentTFinanceTCorporationTLimited,TmoreTpo
pularlyTknownTasTHDFCTBankTLtd,TwasTestablishedTinTtheTyearT1994,TasTaTpartTof
TtheTliberalizationTofTtheTIndianTBankingTIndustryTbyTReserveTBankTofTIndiaT(RBI).
TItTwasToneTofTtheTfirstTbanksTtoTreceiveTanT'inTprinciple'TapprovalTfromTRBI,Tfor
TsettingTupTaTbankTinTtheTprivateTsector.TTheTbankTwasTincorporatedTwithTtheTnam
eT'HDFCTBankTLimited',TwithTitsTregisteredTofficeTinTMumbai.TTheTfollowingTyear,
TitTstartedTitsToperationsTasTaTScheduledTCommercialTBank.TToday,TtheTbankTboasts
TofTasTmanyTasT1412TbranchesTandToverT3275TATMsTacrossTIndia.

ProductsTandTSchemesTofTHDFCTmutualTfundT

EquityTfunds.
BalancedTfunds.
Debt funds.
LiquidTfunds.T

PrudentialTICICITMutualTFund

TTheTmutualTfundTofTICICITisTaTjointTventureTwithTPrudentialTPLC.TOfTAmerica,T
oneTofTtheTlargestTlifeTinsuranceTcompaniesTinTtheTUSA.TPrudentialTICICITmutualTf
undTwasTsetTupTonT13thTofTOct.T1993TwithTtwoTsponsors.TICICITBankTstartedTasT
aTwhollyTownedTsubsidiaryTofTICICITLimited,TanTIndianTfinancialTinstitution,TinT199
4.TFourTyearsTlater,TwhenTtheTcompanyTofferedTICICITBank'sTsharesTtoTtheTpublic,T
ICICI'sTshareholdingTwasTreducedTtoT46%.TInTtheTyearT2000,TICICITBankTofferedT
madeTanTequityTofferingTinTtheTformTofTADRsTonTtheTNewTYorkTStockTExchange
T(NYSE),TtherebyTbecomingTtheTfirstTIndianTcompanyTandTtheTfirstTbankTorTfinanci
alTinstitutionTfromTnon-
JapanTAsiaTtoTbeTlistedTonTtheTNYSE.TInTtheTnextTyear,TitTacquiredTtheTBankTofT
MaduraTLimitedTinTanTall-
stockTamalgamation.TLaterTinTtheTyearTandTtheTnextTfiscalTyear,TtheTbankTmadeTsec
ondaryTmarketTsalesTtoTinstitutionalTinvestorsT

T
TProductsTandTSchemesTofTHDFCTmutualTfundT

EquityTfunds.
BalancedTfunds.
Debt funds.
Liquid funds.
Children’sTgiftTfundT

OtherTPlayersTinTMutualTFund

BankTofTBarodaTmutualTfundT(BOBTMF)T30OCT.T1992.
Benchmark mutual fundsT(JuneT12T2001).
BirlaTSunTlifeTMFT(1871).
CholaTmutualTfundT(3TJan.T1997).
CanTbankTmutualTfundT(Dec.T19,T1987).
LICTmutualTfundT(19thTJune,T1989).
RelianceTmutualTfundT(30June,T1995).
SaharaTmutualTfundT(18TJuly,T1996).
GICT(GeneralTInsuranceTCorporationTofTIndia).TEtc.T
 Review of literature

ICICITBankTisTIndia'sTsecond-largestTbankTwithTtotalTassetsTofTaboutTRs.T1
trillionTandTaTnetworkTofTaboutT540TbranchesTandTofficesTandToverT1,000
ATMs.TICICITBankToffersTaTwideTrangeTofTbankingTproductsTandTfinancial
servicesTtoTcorporateTandTretailTcustomersTthroughTaTvarietyTofTdelivery
channelsTandTthroughTitsTspecializedTsubsidiariesTandTaffiliatesTinTtheTareas
ofTinvestmentTbanking,TlifeTandTnon-BankingT,TventureTcapital,Tasset
managementTandTinformationTtechnology.TICICITBank'sTequityTsharesTare
listedTinTIndiaTonTstockTexchangesTatTChennai,TMuzaffarnagar,TKolkataTand
Vadodara,TtheTStockTExchange,TMumbaiTandTtheTNationalTStockTExchange
ofTIndiaTLimitedTandTitsTAmericanTDepositaryTReceiptsT (ADRs)TareTlistedTon
theTNewTYorkTStockTExchangeT(NYSE).

HDFCTBank’sTexposureTtoTmarketTriskTaTfunctionTofTitsTtradingTandTasset
andTliabilityTmanagementTactivitiesTandTitsTroleTasTaTfinancialTintermediary
inTcustomer-
relatedTtransactions.THDFCThadTtriedTitsTbestTinTmutualTfundTsector.TItThasTgrownT
upTitsTmarketTshareTinTaTmeanwhileTtime.TTheTobjectiveTofTmarketTriskTmanagemen
tTisTtoTminimizeTtheTimpactTofTlossesTdueTtoTmarketTrisksTonTearningTandTequityT
capital.
 Need scope objective

Need of the study

TheTneedTofTstudyTarisesTforTlearningTtheTvariablesTavailableTthatTdistinguishTtheTm
utualTfundTofTtwoTcompanies.
ToTknowTtheTriskT&TreturnTassociatedTwithTmutualTfund.
ToTchoseTbestTcompanyTforTmutualTinvestmentTbetweenTHDFCT&TICICI.
ToTprojectTmutualTfundTasTtheT‘productiveTavenueTforTinvestingTactivities.

ScopeTofTtheTstudy

ToTmakeTpeopleTawareTaboutTconceptTofTmutualTfund.
ToTprovideTinformationTregardingTadvantagesTandTdemeritsTofTmutualTfund.
ToTadviceTwhereTtoTinvestTorTnotTtoTinvest.
ToTprovideTinformationTregardingTtypesTofTmutualTfundTwhichTisTbeneficialTforTwho
m.

ObjectivesT
.
ToTanalysisTwhichTprovidesTbetterTreturnsTfromTHDFCT&ICICI.
ToTanalyzeTtheTconceptTandTparametersTofTmutualTfund.
ToTknowThowTmanyTpeopleTareTsatisfiedTbyTtheirTinvestmentT(inTHDFCTorTICICI).
T
ToTknowTpeopleTbehaviorTregardingTriskTfactorTinvolvedTinTmutualTfund.T
.
TResearchTmethodologyT

ResearchTrefersTtoTsearchTforTknowledge.TOneTcanTalsoTdefineTresearchTasTaTscienti
ficTandTsystematicTsearchTforTpertinentTinformationTonTaTspecificTtopic.TItTisTanTart
TofTscientificTinvestigation.

Research Methodology: -
TItTisTtheTwayTtoTsystematicallyTsolveTaTproblem.TTheTmethodologyTadoptedTinTthis
TstudyTisTexplainedTbelow:-

Research Design
TProblemTDefining:

InTaTcompetitiveTsituationTwithTmultipleTmutualTfundsToperatingTinTIndianTmarket,Tit
TisTnecessaryTtoTknowTaboutTtheTperformanceTofTdifferentTmutualTfundsTasTtheTperf
ormanceTofTmutualTfundTdecidesTaboutTtheTfutureTofTMutualTFundTCompany.TInTthi
sTstudyTmyTfocusTisTuponTperformanceTofTinvestorsTregardingTHDFCT&ICICI.TThis
TisTmyTproblemTtoTbeTstudiedTforTresearch.

TypeTofTresearch:T

TTheTresearchTisTqualitativeT&TdescriptiveTinTnature.TQualitativeTresearchTisTthatTtal
kTaboutTtheTqualityTofTtheTsubjectTtoTbeTresearchedTandTDescriptiveTresearchTisTon
eTthatTdescribesTthingsTasTexistsTinTpresent.

DataTcollectionTDesign:T
T
SourcesTofTdataT=T

PrimaryTSourcesT–
TIThaveTusedTquestionnaireTasTprimaryTsourceTforTcollectingTdataTforTmyTstudy.
SecondaryTsourcesT–
TIThadTcollectedTmyTsecondaryTdataTfromTwebsitesT&Tjournals.T
T

Sampling
TItTrepresentsTwholeTpopulation.TItTisTtheTprocessesTofTchoosingTaTsampleTfromTwh
oleTpopulationT.IThaveTchooseTaTsampleTofThighTclassT&TmiddleTclassTpeopleTwho
ThaveTinvestedTinTmutualTfundsTasTaTsample.

Tools=
TIThaveTusedTsomeTchartsT(PieTchart,TcolumnTchart,TcylinderTchart,TconeTchart)Tand
ThypothesisTtestsT(chi-squareToneTsampleTT-TtestTetc.)T
T
SamplingTSizeT=
TItTrepresentsTthatThowTmanyTcandidatesTyou’veTchosenTtoTbeTfilledTupTyourTquesti
onnaireTorTcandidatesTuponTwhomTyouTcanTstudy.TIThadTchosenTsampleTofT50Tcand
idates.

T
DataTInterpretationT=T
TDataTinterpretationTisTthatTinTwhichTweTanalysisTtheTwholeTcollectedTdataT&Ttries
TtoTgiveTitTinTsimpleTwordsTtoTbeTunderstandable.

Analysis

1.TDoTyouTinvestTinTmutualTfund?
T
T.

YES 100
00
NO

120

100
100

80

60

40

20

0
0
YES NO

Interpretation: -
AllTtheTcandidatesTwhoTareTaskedTtoTfillTtheTquestionnaireThaveTinvestedTinTmutual
Tfund.

2.TWithTwhichTcompanyTdoTyouThaveTinvestedTinTmutualTfunds?

T
T
 HDFC T65
ICICI T35
Reliance T0
SBI T0
LIC T0
KotakTMahindra T0
Others T0

70 65

60
HDFC
50 ICICI
Reliance
40 35
SBI
30 LIC
20 Kotak Mahindra
Others
10
0 0 0 0 0
0

Interpretation:
OutTofT100TcandidatesTupTtoT65haveTinvestedTinTmutualTfundTwithTHDFCT&T35Th
aveTinvestedTwithTICICI.TThereTisTnoTinvestorTwhoThaveTinvestedTinTmutualTfundT
withTanyTanotherTcompany.
 ObservedTN ExpectedTN Residual
HDFC
65 50.0 15.0

ICICI
35 50.0 -15.0

Total
100

Test Statistics

VAR00001
Chi-Square 9.000a
df 1
Asymp.TSig. .003
a.T0TcellsT(.0%)ThaveTexpectedTfrequencie
sTlessTthanT5.TTheTminimumTexpectedTcel
lTfrequencyTisT50.0.

T
T

3.TWhatTisTyourTage?
T
T.
T8
15-25
25-35 T12

35-45 T60

MoreTthanT45 T20

T
T
60
60

50

40 15-25
25-35
30
35-45
20
20 More than 45
12
10 8

Interpretation:
60TinvestorsTareTofTageTbetweenT35-
45.T20TareTofTageTmoreTthanT45.T12TareTofTbetweenTofT25-35.T8TareTofT15-
25.TThisTdataTshowsTthatTmanyTinvestorsTareTofTmiddleTageT&TthereTareTlessTinves
torsTofTyoungTageTinTmutualTfund.T
 One-Sample Statistics

Std.TErrorTMe
N Mean Std.TDeviation an
VAR00001
100 2.9200 .80000 .08000

One-Sample Test

TestTValueT=T0T

95%TConfidenceTInterval
TofTtheTDifference
Sig.T(2- MeanTDiffer
t df tailed) ence Lower Upper
VAR0000
36.500 99 .000 2.92000 2.7613 3.0787
1

T
4.TWhatTisTyourTincome?T(Yearly based)

T1Tlakh T0

T T2-4Tlakh T10

T4-5Tlakh T20

TMoreTthanT5 T70

70
70

60

50
1 lakh
40 2-4 lakh

30 4-5 lakh
20 More than 5
20
10
10
0
0

T
Interpretation:
TUpTtoT70TinvestorsThaveTincomeTmoreTthanT5Tlakh.T20ThaveTbetweenT4-
5Tlakh.10TinvestorsThaveTincomeTbetweenT2-
4TlakhT&TthereTisTnoTinvestorTwhoThaveTincomeTupTtoT1akh.T
 ObservedTN ExpectedTN Residual
1Tlakh 8 25.0 -17.0
2-4Tlakh 12 25.0 -13.0
4-5Tlakh 60 25.0 35.0
moreTthanT5 20 25.0 -5.0
Total 100

TestTStatistics
VAR00001
Chi-Square 68.320a
df 3
Asymp.TSig. .000
a.T0TcellsT(.0%)ThaveTexpectedTfrequencies
TlessTthanT5.TTheTminimumTexpectedTcellT
frequencyTisT25.0.
5.TFromTwhereTyouTcomeTtoTknowTaboutTthisTcompany’sTmutualTfundTschemes?
T
T
FamilyT&TrelativesT T35
T
FriendsT&Tpeers T40

CompanyTemployee T15

Others T10

40
40
35
35

30 Family & relatives

25
Friends & peers
20
15 Company employee
15
10
10 Others

Interpretation:
ManyTinvestorsT(upTtoT40)ThaveTbeenTcomeTtoTknowTaboutTtheTcompanyTtoTbeTinv
estedTbyTtheirTfriendsT&Tpeers.35ThaveTbeenTknownTbyTtheirTfamilyT&TrelativesT.1
5haveTbeenTcomeTtoTknowTbyTcompanyTemployeesT&T10TbyTothers.TThisTmeansTm
anyThaveTcomeTtoTknowTbyTtheirTfriendsT&Tpeers.T

T
 ObservedTN ExpectedTN Residual
FamilyT&Trelatives 35 25.0 10.0
friendsT&Tpeers 40 25.0 15.0
CompanyTemploye
15 25.0 -10.0
e
Others 10 25.0 -15.0
Total 100

VAR00001
ObservedT ExpectedT
N N Residual
FamilyT&Trelativ
35 25.0 10.0
es
friendsT&Tpeers 40 25.0 15.0
CompanyTemploy
15 25.0 -10.0
ee
Others 10 25.0 -15.0
Total 100
6.TWhatTisTtheTtimeTdurationTofTyourTinvestment?
T

T0-1TyearT T15

T1-2TyearT T35

T2-4year T30

TmoreTthanT4 T20

35
35
30
30
25
0-1 year
20
20 1-2 year
15
15 2-4year
more than 4
10
5
0

Interpretation:
15TinvestorsThaveTtimeTofTinvestmentTlessTthanToneTyear.T20ThaveTtimeTdurationTof
TtheirTinvestmentTbetweenTofT1-2Tyear.T30ThaveTbetweenT2-
4TyearT&T35ThaveTmoreTthanT4Tyears.
So,TweTcanTsayTthatT35TinvestorsThaveTmoreTexperienceTthanTothers.
 ObservedTN ExpectedTN Residual
0-1Tyear 15 25.0 -10.0
1-2Tyear 35 25.0 10.0
2-4Tyear 30 25.0 5.0
moreTthanT4 20 25.0 -5.0
Total 100

TestTStatistics
VAR00001
Chi-Square 10.000a
df 3
Asymp.TSig. .019
a.T0TcellsT(.0%)ThaveTexpectedTfrequenciesTl
essTthanT5.TTheTminimumTexpectedTcellTfre
quencyTisT25.0.
7.TAreTyouTsatisfiedTbyTserviceTofTtheTcompany’sTemployeesT/Tpeople’sTbehavior?

THighlyTsatisfied T15
T
TSatisfiedT T35
T T
TNeutral T30

TDissatisfied T15
T
T THighlyTDissatisfied T5

35
35
30
30 Highly satisfied

25 Satisfied
20
15 15 Neutral
15

10 Dissatisfied
5
5 Highly Dissatisfied

Interpretation:
TOutTofT100TinvestorsT15TareThighlyTsatisfied.T35TareTsatisfied.T30TareTneutralTtow
ardsTemployeeTbehaviorTofTaTcompany.T15TareTdissatisfied.T5TareThighlyTdissatisfied.
TWeTsayTthatTmanyTpeopleTareTsatisfiedTbyTemployeeTbehavior.T
 ObservedTN ExpectedTN Residual
highlyTsatisfied 15 20.0 -5.0
satisfied 35 20.0 15.0
neutral 30 20.0 10.0
dissatisfied
15 20.0 -5.0
highlyTdissatisfied 5 20.0 -15.0
Total
100

TestTStatistics
VAR00002
Chi-Square 30.000a
df 4
Asymp.TSig. .000
a.T0TcellsT(.0%)ThaveTexpectedTfrequenc
iesTlessTthanT5.TTheTminimumTexpected
TcellTfrequencyTisT20.0.
8.TWhatTisTyourTriskTprofile?

Innovator T20T

Moderate T65

Risk adverse T15

70 65

60

50
Innovator
40
Moderate
30 Risk adverse
20
20 15

10

0
Innovator Moderate Risk adverse

Interpretation:
T20%TinvestorsTareTinnovatorTmeansTtheyTlikeTtoTtakeTriskTforTmoreTreturns.T15%T
areTmoderateTtowardsTriskTmeansTtheyTareTindifferentTtowardsTrisk.T65%TareTriskTa
dverseTmeansTtheyTmainlyTtryTtoTavoidTrisk.T
 ObservedTN ExpectedTN Residual
innovator
20 33.3 -13.3

moderate
65 33.3 31.7

risk adverse
15 33.3 -18.3

Total
100

TestTStatistics

VAR00002
Chi-Square 45.500a
df 2
Asymp.TSig. .000
a.T0TcellsT(.0%)ThaveTexpectedTfrequenciesTlessTth
anT5.TTheTminimumTexpectedTcellTfrequencyTisT33
.3.
9.TWhatTyouTfeelTaboutTtheTcompanyTnorms,TdocumentationT&Tformalities?

THighlyTSatisfied T15

T TSatisfied T25

TNeutral T40

TDissatisfied T15

THighlyTdissatisfied T5

5% THighlyTSatisfied
15%
15%
TSatisfied

TNeutral
25%
TDissatisfied

40% THighly
Dissatisfied

Interpretation:
15%TinvestorsTareThighlyTsatisfiedTbyTcompany’sTdocumentationTpolicyT(fillingTupTt
heTformsTetc.).T25%TareTsatisfied,T40%TneverTcaresTaboutTitTorTareTmoderateTtowar
dsTitT,T15%TareTdissatisfiedTbyTitT&T5%TareThighlyTdissatisfied.T
 ObservedT ExpectedT
N N Residual
highlyTsatisfied 15 20.0 -5.0
satisfied 25 20.0 5.0
neutral 40 20.0 20.0
dissatisfied 15 20.0 -5.0
TestTStatistics
highlyTdissatisfie
5 20.0 -15.0
d
VAR00002
Total 100
Chi-Square 35.000a
df 4
Asymp.TSig. .000
a.T0TcellsT(.0%)ThaveTexpectedTfrequenciesTless
TthanT5.TTheTminimumTexpectedTcellTfrequency
TisT20.0.
10.TWhatTyouTsayTwhichTprovidesTbetterTreturns?

T
T THDFC T68

TICICI T32

T
T

70 68

60

50

40 HDFC
32
ICICI
30

20

10

Interpretation:
AccordingTtoTcollectedTdataT68TinvestorsTthinksTthatTHDFCTprovidesTbetterTreturnsT
whereTasT32TtoTthinkTthatTICICITprovidesTbetterTreturns.

T
 ObservedTN ExpectedTN Residual
HDFC
68 50.0 18.0

ICICI
32 50.0 -18.0

Total
100

TestTStatistics
VAR00001
Chi-Square 12.960a
df 1
Asymp.TSig. .000
a.T0TcellsT(.0%)ThaveTexpectedTfrequencies
TlessTthanT5.TTheTminimumTexpectedTcellT
frequencyTisT50.0.
Findings:T-TInTmyTresearchTIThaveTfoundedTfollowingTthings:-

InvestorsThaveTmoreTfaithTHDFC’sTmutualTfund.
AsTtheTageTincreasesTinvestorsTareTmuchTsatisfied,TseeTmoreTriskT&TbecomeTmoreT
riskTadverse.
OldTpeopleT&WidowsTpreferTlowerTrisk.
InvestorsTareTnotThighlyTsatisfiedTbyTcompanyTrulesT&TemployeeTbehavior.
InvestorsTthinkTthatTHDFCTprovidesTbetterTreturnsTthanTICICI.

Limitations:T-TThereTareTsomeTlimitationsTofTmyTstudy,TthoseTareTasT
TFollowing:-
T
SampleTlimitation:T-
TwhichTsampleTisTtakenTbyTmeTisTveryTsmallTinTsizeTtoTCompareTmutualTfundTofT
twoTcompanies.
Reliability:T-
TTheTdataTcollectedTbyTmeTisTnotTmuchTreliableTbecauseTmanyTinvestorsTchosenTby
TmeThaveTinvestedTinTHDFC.T
Parameters:T-TAllTtheTparametersThaveTnotTbeenTtaken.
Awareness:T-
TInvestorsTchosenTforTstudyTareTnotTfullyTawareTofTallTtheTtermsTandTconditionsTre
latedTtoTmutualTfundT.So,TitTisTveryTdifficultTtoTconstructTrightTinformationTfromTth
em.T

RecommendationsT/TSuggestions:T-
TInTmyTstudyTIThaveTfoundTsomeTlimitations.TForTthatTITcanTsuggestTbothTcompani
esTfollowingTsuggestionsTorTareasTofTimprovement:-

ICICITbankTshouldTtryTtoTprovideTbetterTreturnsTtoTitsTinvestorsTasTcompareTtoTHD
FC.
BothTcompaniesTshouldTtryTtoTinvestTinTbetterTsecuritiesTforTbetterTprofits.
BothTcompaniesTshouldTtryTtoTsatisfyTtheirTcustomerTbyTbetterTcustomerTserviceTorT
byTimprovingTcustomerTrelationshipTmanagement.CompaniesTshouldTtryTtoTmakeTpeop
leTinitiativeTtowardsTrisk.InvestorsTshouldTbeTmadeTfullyTawareTofTtheTconceptTofT
mutualTfundT&TallTtheTtermsTandTconditions.TItTshouldTmoreTemphasizeTinTadvertisi
ng,TasTitTisTtheTmostTPowerfulTtoolTtoTpositionTantTbrandTinTtheTmindsetsTofTcusto
mers
T
T
T

Conclusion:T-
TToTconcludeTweTcanTsayTthatTmutualTfundTisTaTveryTmuchTprofitableTtoolTforTinv
estmentTbecauseTofTitsTlowTcostTofTacquiringTfund,TtaxTbenefit,TandTdiversificationT
ofTprofitsT&TreductionTofTrisk.TManyTinvestorsTwhoThaveTinvestedTinTmutualTfundT
haveTinvestedTwithTHDFCTandTthemTalsoTthinksTthatTitTprovidesTbetterTreturnsTthan
TICICIT.ThereTisTalsoTanTaffectTofTageTonTmutualTfundTinvestorsTlike;ToldTpeopleT
&TwidowsTwantTregularTreturnsTthanTcapitalTappreciation.TCompaniesTcanTadoptTnew
TtechniquesTtoTattractTmoreT&TmoreTinvestors.TInTmyTstudyTITwasTsupposeTtoTdoT
comparativeTanalysesTtheTmutualTfundTofTHDFCT&ICICITandTIThadTfoundTthatTpeo
pleTconsiderTHDFCTbetterTthanTICICI.TButTICICIThaveTalsoTrespondentsTandTitTcan
TincreaseTitsTinvestorsTbyTimprovingTitselfTinTsomeTterms.T

ToTconcludeTweTcanTsayTmutualTfundTisTaTbestTinvestmentTvehicleTforToldT&Twido
w,TasTwellTasTtoTthoseTwhoTwantTregularTreturnsTonTtheirTinvestment.
MutualTfundTisTalsoTbetterTandTpreferableTforTthoseTwhoTwantTtheirTcapitalTapprecia
tion.
BothTtheTcompaniesTareTdoingTconsiderableTachievementsTinTmutualTfundTindustry.
ThereTareTalsoTsoTmanyTcompetitorsTinvolvedTthoseTaffectsTonTbothTcompanies.T

T
 Annexure

Name________________________T Age_________
Address_____________________________________
PinT___________TSexT_________TPhoneT_________

1.TDoTyouTinvestTinTmutualTfund?
T
TYesT No.

2.TWithTwhichTcompanyTdoTyouThaveTinvestedTinTmutualTfunds?
T
THDFC TICICIT
T
TReliance TLICT

TSBITKotak TMahindraT

T
T

3.TWhatTisTyourTage?
T
25-35 TaboveT45
T
T35-45T.

4.TWhatTisTyourTincome?T(YearlyTbased)

T1Tlakh T2T-T4lakhT

T4-5T lakhTmoreTthanT5
T
5.TFromTwhereTyouTcomeTtoTknowTaboutTthisTcompany’sTmutualTfundTschemes?
T
TFamilyTmembersT&TrelativesT
T
TFriendsT&TpeersT
T
TCompany’emplooyesT

T
TOthersTPleaseTspecifyT.

6.TWhatTisTtheTtimeTdurationTofTyourTinvestment?
T
T0-1-yearT1-2TyearT
T
T2-4yearTmoreTthanT4T.

7.TAreTyouTsatisfiedTbyTserviceTofTtheTcompany’sTemployeesT/Tpeople’sTbehavior?

THighlyTsatisfiedT
T
TSatisfiedT

TNeutral

TDissatisfied

T
THighlyTdissatisfiedT.

8.TWhatTisTyourTriskTprofile?

TInnovatorT

T
TModerator

TRiskTadverse
9.TWhatTyouTfeelTaboutTtheTcompanyTnorms,TdocumentationT&Tformalities?

THighlyTsatisfiedT

TSatisfiedT

TNeutral

TDissatisfied

THighlyTdissatisfied

10.TWhatTyouTsayTwhichTprovidesTbetterTreturns?

THDFCTICICI

11.TWouldTyouTlikeTtoTexchangeTyourTinvestmentTwithToneTanotherTbetweenTHDFC
T&TICICI?
T
TYESTTNO