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PRESENTADO POR;
MONICA CECILIA BARROS BERMEJO
PRESENTADO AL INSTRUCTOR
Oscar Alzate
Economic reasons are the foremost determinant of channel structure. The emergence of the wide
variety of intermediaries can be explained in terms of four logically related steps in an economic
process:
• Intermediaries can increase the efficiency of the process of exchange,
They align the quantities and assortments produced with the quantities and assortments consumed,
They make transactions routine, and
They facilitate the searching process.
Each member of a distribution channel is dependent upon the behaviour of other channel members.
Four different approaches have been used to assess dependence levels in channel relationships:
The ‘sales and profit’ approach, which postulates that the larger the percentage of sales and profit
contributed by the source firm, the greater the target’s dependence on the source.
The ‘role performance’ approach, which assesses the firm’s role performance in carrying out its role in
relation to another company down or up the channel.
The ‘specific assets –offsetting investment’ approach, which maintains that offsetting investments help to
safeguard the target company against opportunism by the source.
The ‘trust’ approach, in which a long-term relationship is built on the extent to which companies trust
one another.
Preguntas:
The raise of such many intermediaries, are explained in ___ steps.
Three.
Two.
Five.
Four
1. Intermediaries make:
a. Process of exchange.
b. Transactions routine.
c. New members.
d. Assortments.
4. Describa en inglés un producto de su preferencia, asígnele una marca y presente, tanto las
características como los costos de dicho producto, luego seleccione un canal y tipo de estrategia de
distribución según la clase de producto.
PRODUCT
“PROTECTORES DIARIOS CAREFREE”
MARK
• CHARACTERISTICS
The daily CAREFREE® Protection Without Perfume protectors are ideal for the days before and after
your menstrual period as it has a protective film on the back that serves to retain minor flows and keep
your underwear always clean. They also adapt to your body thanks to its anatomical and slim design
allowing you to feel clean, fresh and comfortable every day.
• Retains minor flows such as the beginning and end of the menstrual period
• Protective film that keeps your underwear clean
• Neutralizes odors
• Anatomical design
• Individual envelopes
• Does not contain Perfume
• Gynecologically evaluated
• Dermatologically evaluated
• COST
$ 3.600
• CHANEL
Retailer Channel