Zagazig University 4th Grade, MGT

Faculty of Commerce January, 2015

Eng.Sec.Prog. RESEARCH METHODOLOGY Time: 3 hours
(Final Exam)
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Give short & direct answers for the following questions:

1. What are the different types of information to be gathered about the

organizational background & their sources? (2points)

2. The steps included in business research are. (3points)

3. Define population & the different types of units of analysis. (4points)

4. A problem does not necessarily mean that something is seriously wrong.

Comment. (1point)

5. What are the 2 types of business research, define each with an example.
(3points)

6. Ethical conduct in business research applies to each of the following.

7. What is the meaning of “exploratory study”, give an example. (3 points)

8. When faculty of commerce wants to have a profile of the students who show
outstanding performance for 2 years and more, including details of their
educational background average scores, their majors, ….., and the like"
..What kind of study is this? Why? (2 points)

9. If a company faces a frequent production interruptions, define its exact

problem & the hypotheses to be tested.. (4 points).

10. What are the main 2 types of variables? Define each with an example.
(3 points)

11. How can you consider a problem statement to be relevant from an academic
perspective. (3 points)

12. List the points to be included in the cover letter of the questionnaire?. (3points)

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13. Data are classified according to their sources into primary data & secondary
data, explain to show the difference. (4 points)

14. Differentiate between a "model" & a "theory". (3 points)

15. List the different types of scales . Define each with an example. (4points)

16. What is the nature of the preliminary information that should be gathered to
be able to accurately define the problem? (4points)

17. List the methods of collecting data, with an advantage for each. (4points)

18. Define probability & nonprobability sampling & their types. (5points)

19. “Women men performance” Represent (in words & in symbols) as ... (6points)
a. directional hypothesis
b. null hypo & alternate hypothesis

20. A problem statement must be feasible" Explain. (3 points)

21. define each of "element" & " subject", with an example for each (2 points)

22. “Service quality” & “customer switching” state as a hypothesis in.. (4 points)
a. Proposition format.
b. If-then format.

23. What are the key elements of the research proposal? (4points)

24. Write a short report (one page) about your term paper. (7points)

Good Luck

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 Final 2015
Model Answer
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Note: (keeping the same sequence): ‫اإلجابة بنفس ترتيب‬

‫االسئلة‬
Q.1: Examples of background information on the organization:
1. The origin and history of the company (rate of growth, ownership and control
and so on).
2. Size in terms of employees, asserts or both.
3. Purpose and ideology.
4. Location: regional, national or other.
5. Resources: human and others.
6. Interdependent relationship with other institutions and the external
environment.
Q.2: Steps of business research:
1. Identifying the problem.
2. Gathering information.
3. Analyzing the data.
4. Determining the causes.
5. Making decisions to deal with them.
6. Implementing the right of action.
7. Taking corrective actions to solve the problem.
Q.3:
 Population:
Refers to the entire group of people, events, or things of interest that the
researcher wishes to investigate.
 Units of analysis:
1. Individuals.

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 2. Dyads (2-person groups, ex, husband/wife & supervisor/subordinate
relationships)
3. Groups
4. Organizations.
5. Nations/cultures.
Q.4:
- A "problem" does not necessarily mean that something is seriously wrong with
a current situation that needs to be rectified immediately. A problem could
also indicate an interest in an issue where finding the right answers might help
to improve an existing situation.
Q.5: Types of business Research:
Research can be under taken for 2 different types:
1) Basic Research: To generate a body of knowledge by trying to comprehend
how certain problems that occur in organizations can be solved.
Ex: The academic research that determines the main factors affecting the sales
of a product.
2) Applied Research: Solving a current problem faced by the manager in the
work setting, demanding a timely solution (specific case).
Ex: A particular may not be selling well and the manger might want to find the
reasons in order to take corrective actions.
Ex (2):
The existing machinery in the production department has had so many
breakdowns that production has suffered machinery has to be replaced.
Because of heavy investment costs, a careful recommendation as to.
Whether it is more beneficial o but the equipment or to lease it is needed.
Q.6:

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Q.7:
Exploratory Study:
- Is undertaken when not much is known about the situation at hand, or not
information is available on how similar problems or research issues have been
solved in the past.
Example:
- A service provider wants to know why his customers are switching to other
service providers.
Q.8:
Descriptive study; because: it describes the characteristics of the variables of
interest in a situation.
Q.9:
- Exact Problem: Determine expected reasons for the problem (Machines –
Low row Material – Low employees skills).
- Hypotheses: (Differences between 2 variables)
Dependent: Frequent production.
Independent: The reasons (Machines – Row material - ….)

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Best Wishes