CONTENTS

LIST OF TABLES:
LIST OF CHARTS:

SL NO. CHAPTER PAGE NO.

1 INTRODUCTION 1-7

2 REVIEW OF LITERATURE 8-12

3 THEORATICAL FRAMEWORK 13-23

ANALYSIS AND
4 INTERPRETATION 24-51
FINDINGS, SUGGESTION AND
5 CONCLUSION 52-55

BIBLIOGRAPHY

APPENDIX
 LIST OF TABLES

SL NO. NAME OF THE TABLE PAGE NO.

4.1 Table showing Gender Details 25

4.2 Table showing Stream Details 26

4.3 Table showing Type Of Education Course 27

4.4 Table showing Respondents’ opinion about Laptop is an 28

essential gadget of life

4.5 Table showings Type of laptop prefer 29

4.6 Table showing price of laptop of respondents 30

4.7 Table showing the features consider more when the 31

students buy a laptop

4.8 Table showing how long the respondents use their laptop 32

4.9 Table showing respondents about consider buying a 33

second hand laptop

4.10 Table showing respondents opinion about choose their 34

laptop on the basis of advertising on various media

4.11 Table showing respondents get to know about their 35

current laptop

4.12 Table showing respondents prefer to purchase that 36

brand of laptop which offers any sales promotion scheme
or discount

4.13 Table showing respondents’ comfort level of laptop 37

4.14 Table showing maintenance cost of laptop 38

4.15 Table showing battery efficiency of Laptop 39

4.16 Table showing respondents’ opinion to purchase a laptop 40

that’s after sale service is good

4.17 Table showing respondents have which brand of laptop 41

4.18 Table showing reason motives to buy a laptop 42

4.19 Table showing respondents opinion about importance of 43

‘design and style’ of laptop in comparison to its
functionality

4.20 Table showing respondents recognize most of the famous 44

laptop brands in market

4.21 Table showing well-known brands present advance in 45

innovation

4.22 Table showing well- known brands represent better 46

quality

4.23 Table showing Well-known brands can match with life 47

style

4.24 Table showing well-known brands present better vale 48

(such as attributes, services) for money over competitor

4.25 Table the tendency to buy laptop through online market 49

4.26 Table showing the on-line market provides quality 50

product

4.27 Table showing respondents’ opinion about that the price 51

of laptop increases the quality of laptop also increase
simultaneously
 LIST OF CHARTS

SL NO. NAME OF THE TABLE PAGE NO.

4.1 Chart showing Gender Details 25

4.2 Chart showing Stream Details 26

4.3 Chart showing Type Of Education Course 27

4.4 Chart showing Respondents’ opinion about Laptop is 28

an essential gadget of life

4.5 Chart showings Type of laptop prefer 29

4.6 Chart showing price of laptop of respondents 30

4.7 Chart showing the features consider more when the 31

students buy a laptop

4.8 Chart showing how long the respondents use their 32

laptop

4.9 Chart showing respondents about consider buying a 33

second hand laptop

4.10 Chart showing respondents opinion about choose their 34

laptop on the basis of advertising on various media

4.11 Chart showing respondents get to know about their 35

current laptop

4.12 Chart showing respondents prefer to purchase that 36

brand of laptop which offers any sales promotion
scheme or discount

4.13 Chart showing respondents’ comfort level of laptop 37

4.14 Chart showing maintenance cost of laptop 38

4.15 Chart showing battery efficiency of Laptop 39

4.16 Chart showing respondents’ opinion to purchase a laptop 40

that’s after sale service is good

4.17 Chart showing respondents have which brand of laptop 41

4.18 Chart showing reason motives to buy a laptop 42

4.19 Chart showing respondents opinion about importance of 43

‘design and style’ of laptop in comparison to its
functionality

4.20 Chart showing respondents recognize most of the famous 44

laptop brands in market

4.21 Chart showing well-known brands present advance in 45

innovation

4.22 Chart showing well- known brands represent better 46

quality

4.23 Chart showing Well-known brands can match with life 47

style

4.24 Chart showing well-known brands present better vale 48

(such as attributes, services) for money over competitor

4.25 Chart the tendency to buy laptop through online market 49

4.26 Chart showing the on-line market provides quality 50

product

4.27 Chart showing respondents’ opinion about that the price 51

of laptop increases the quality of laptop also increase
simultaneously