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Submitted to

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A Final Report for MGT 3940: Business Research Methodology


Semester 1/2018

Martin de Tours School of Management and Economics


Assumption University
Bangkok, Thailand
November 20, 2018

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EXECUTIVE SUMMARY

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TABLE OF CONTENTS

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EXECUTIVE SUMMARY................................................................................ 1
TABLE OF CONTENTS.................................................................................... 2
LIST OF TABLES.............................................................................................. [page]
LIST OF FIGURES............................................................................................ [page]

CHAPTER 1: INTRODUCTION
1.1 Background of Study........................................................................... [page]
1.2 Statement of the Problem.................................................................... [page]
1.3 Research Objectives............................................................................ [page]
1.4 Significance of Research..................................................................... [page]
1.5 Objectives of Research........................................................................ [page]
1.6 Scope of Research............................................................................... [page]

CHAPTER 2: LITERATURE REVIEW

•Secondary data study


•Theoretical framework
•Research model
•Operational definitions of the constructs
•Research hypotheses

CHAPTER 3: RESEARCH METHODOLOGY

•Type of research
•Research design
•Population, Sample & sampling
•Research tool (Questionnaire) development
•Reliability and validity of research tool

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•Data collection method
•Proposed Data analysis
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CHAPTER 4: DATA ANALYSIS

•Qualitative data analysis i.e. depth interview, focus group


interview report (if any)
•Quantitative Data preparation
•Sample profile
•Descriptive data analysis
•Hypotheses testing

CHAPTER 5: CONCLUSION AND RECOMMENDATION


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BIBLIOGRAPHY............................................................................................. [page]

APPENDICES................................................................................................... [page]
Appendix A: Data Collection Tool............................................................ [page]
Appendix B: [Click here to type the name]............................................... [page]
Appendix C: [Click here to type the name]............................................... [page]

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LIST OF TABLES

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VI
LIST OF FIGURES

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VII
CHAPTER 1

INTRODUCTION

1.1 Background of the Study

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1.2 Statement of Problem

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1.3 Significance of the Research

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1.4 Objectives of the Research

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1.5 Scope of the Research

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CHAPTER 2

LITERATURE REVIEW

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2.1 [Click here to type Dependent variable]

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2.2 [Click here to type Independent variable I]

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2.3 [Click here to type Independent variable II]

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2.4 [Click here to type Independent variable III]

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2.5 [Click here to type Independent variable IV]

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2.6 [Click here to type Independent variable V]

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[No] Conceptual Framework

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Figure 1: Conceptual Framework

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[No] List of Hypotheses

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Hypothesis 1: [Click here to type Hypothesis statement]


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[No] Summary

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CHAPTER 3

RESEARCH METHODOLOGY

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3.1 Research Design

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3.2 Population, Sampling Technique, and Sample size

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3.3 Measurement Tool

Table 3.1 Analyses of the Measurement Tools

Question No Type of Data Type of Question Attitude


Component

3.4 Data Collection

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3.5 Data Analysis Plan

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Table 3.2: Data Analysis Plan


No Hypothesis Statistical Design Responsible
Person
H1 Multiple Regression
Analysis
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H3

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3.6 Summary

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CHAPTER 4

DATA ANALYSIS AND RESEARCH FINDINGS

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4.1 Sample Profiles

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Table 4.1: Sample Profile I

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Table 4.x: Sample Profile II

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4.2 Descriptive Information

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4.3 Hypotheses Testing

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4.4 Summary

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CHAPTER 5

CONCLUSIONS AND RECOMMENDATIONS

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5.1 Conclusion

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5.2 Recommendation

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BIBLIOGRAPHY

Surname, Name., Surname, Name., and Surname, Name. (Year). Article Title. Journal
Title. Volume (Issue), page-page. [Bibliography format for an article]
Surname, Name., Surname, Name., and Surname, Name. (Year). Book Title. Place of
Publication: Publisher. Edition [Bibliography format for a book]
Meixell, J. and Norbis, M. (2008). A review of the transportation mode choice and
carrier selection literature. The International Journal of Logistics
Management, 19 (2), 183-211. [Sample for an article]
Zigmund, W. and Babin B. (2007). Exploring Marketing Research. Ohio: Thomson.
9th ed. [Sample for a book]
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APPENDICES

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APPENDIX A

QUESTIONNIARE

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APPENDIX [No]

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