Professional Documents
Culture Documents
“Point-of-purchase marketing,
also known as POP marketing or
marketing at retail, uses in-store
displays and other last minute
marketing ploys to influence the
customer to choose a specific
brand or to make an impulse
buy.”
OUR APPROACH
! Compare it to search engine
optimization (SEO), where it’s
important for companies, products,
and services to use the right
keywords in order to be found
among a sea of options.
SEO + POP MATERIALS