INDUSTRY

INTERNSHIP
Handbook

A practical Guide to Summer Training for MA/ BA ( Journalism and Mass

Communication) students of Jagran Lakecity University, Bhopal
 OBJECTIVE
By the fourth semester, the students have learnt about all the aspects of mass communication. It is now
time to put this knowledge to use in a professional environment. Students also have to be eased into the
professional world from the field of pure academics. In order to ease this transition from student to
professional, they are required to undergo a period of training or internship in a professional
organization. They have to finally zero in on the media of their choice and have to intern in an
organization related to that media. The students have to submit a fortnightly progress report to the
teacher concerned, updating him/her on all the activities they have done, and new things learnt on the
job. This period is one of hardcore learning and putting whatever was learnt in class into practice in the
studio, dark room, computer, public relations office. The advantages accrue when the student is
absorbed into the organization where he/she has interned. In any case, this period of summer training
forms an important feature of their resume’.

Duration of Internship – 6 To 8 weeks

GUIDELINES FOR INTERNSHIP

There are certain phases of every Intern’s professional development that cannot be effectively taught in
the academic environment. These facets can only be learned through direct, on-the-job experience
working with successful professionals and experts in the field. The internship program can best be
described as an attempt to institutionalize efforts to bridge the gap between the professional world and
the academic institutions. Entire effort in internship is in terms of extending the program of education
and evaluation beyond the classroom of a university or institution. The educational process in the
internship course seeks out and focuses attention on many latent attributes, which do not surface in the
normal class room situations. These attributes are intellectual ability, professional judgment and
decision making ability, inter-disciplinary approach, skills for data handling, ability in written and oral
presentation, sense of responsibility etc.
∑ To provide an out-of-the classroom training environment for the students and provide opportunities
for them to apply the knowledge and skills that they have learnt in real life working environment.
∑ To enable our students to be exposed to more real life work situations and prepare them for their
career /working life.
∑ SoMC would always remain in loop of a student’s placement and training assignments.

In order to achieve these objectives, each student will maintain a file (Internship File). The Internship
File aims to encourage students to keep a personal record of their learning and achievement throughout
the Programme. It can be used as the basis for lifelong learning and for job applications. Items can be
drawn from activities completed in the course modules and from the workplace to demonstrate learning
and personal development.

The Internship report will assess the student’s analytical skills and ability to present supportive evidence,
whilst demonstrating understanding of their organization, its needs and their own personal contribution
to the organization.

ANNEXURE I – Credit Allocation/ Evaluation Plan

COURSE BJC503/ MJC303 COURSE TITLE: Industry Internship

CODE:

L T P CREDITS Attendance Assignment MTE ETP

0 0 0 6 0 0 0 100

Course Objective:

∑ To enable students to develop and relate journalism and communication skill to

practice.
 ∑ To help students in making an informed career choice after exposure to the actual
work environment.

COURSE EVALUATION :

1.Feedback (External and Internal) Marks Weightage

A. Internal Feedback by Mentors-05 15 15

B. External Feedback by Company-05
C. Synopsis Presentation-05
25 25

A. Viva-Voce

Total FEEDBACK 40

2. Presentation and Written Report Evaluation 60 60

TOTAL ETP 100

MODEL 1 – Research /Consultancy project components ETP

S. no Component Marks Total

1 PROJECT REPORT 20 100

(Weightage-
∑ Introduction-Purpose and Objectives 40 60%)
∑ Amount of work done
∑ Quality of work done 30
∑ Findings, Outcome, Evidence
10

Total (Presentation and Written Report)

TOTAL MARKS OF ETP 40+ 60

ANNEXURE II - - Guidelines
1. The evaluation procedure of summer training project report will be completed on first
Week of August, 2017 (Subject to change).

2. The evaluation panel will consist of two faculty members. The Internal feedback component
will be evaluated one faculty (Mentor) and the ETE component will be evaluated by another
faculty member.

3. Types of reports
a) Project based report
4. Pedagogy:

∑ All the students are required to do summer training for 6-8 weeks.
∑ The students are required to prepare a report on the basis of summer training which
should be submitted at the time of their presentation turn.

Annexure III- Important deadlines

1. Project Topic Performa (Annexure-IV) must be submitted to the faculty guide and
respective school training coordinator within seven days after starting the summer
training through e mail.
2. Three fortnightly progress (Annexure-V) reports must be sent in soft copy to the respective
faculty guide and respective school training coordinator by every 15 days interval. Hence three-
four reports to be send by the students.
Fortnightly Progress Report (Annexure-V) (For Report submission date through
Training Period from 1st June to 31st July-2017) E-mail
( Subjected to change as per university academic calendar)

1st report- 1 June to 15th June 17th June

2nd report- 16th June to 30th June 2nd July

3rd report- 1st July to 15th July 17th July

3. Faculty Guide would give a feedback on the fortnightly report (Annuexure-VI) through
email within 3 days of students mailing the fortnightly report.
4. Hard copy of the fortnightly progress reports (Signed and stamped by company’s official)
must be submitted at the time of the presentation otherwise the marks for the same
would not be given.
5. The students at the time of their presentation must submit Industry Feedback Form
(Annexure-VII) and the Attendance sheet (Annexure-VIII) of their stay at industry which
has to be signed and stamped by the industry project guide.
6. The industry feedback form and attendance sheet should be submitted in the sealed
envelope by the students at their presentation turn to evaluators.
7. One final hard copy of the report along with a CD in pdf format must be produced at the
time of the presentation turn for evaluation. The report must be duly signed by the faculty
mentor.
(For guide lines on how to make report refer to annexure-XI)
8. The front page of the report must be in the prescribed format. (Annexure-XI).

9.While sending the reports through e-mail to faculty guide and training coordinator, students are
required to follow the title of the subject in e-mails, as follows-
Roll no. with Registration no. /Student Name/ Name of the report (Either project topic report or
forthrightly

10.All students are informed to complete their summer training before 1st of August 2017, as the
evaluation will be scheduled on , First Week of August, 2017 (subject to change ). Students are advised
to come along with summer training project reports (Reports in hard copy and PPTs) and be present
for the evaluation of the seminar on the summer training. No presentation will be scheduled after
these above mentioned period.
ANNEXURE IV- Project Performa

JAGRAN LAKECITY UNIVERSITY, BHOPAL

School of Media & Communication

(To be sent through email to faculty guide as well as to placement coordinator by prescribed
dates)

Name of The Student

Reg. No.

Class, Section and Roll

No.

Mobile No.

Name of the Organization

(Address)

Date of Joining

Location

Other Responsibilities:

Company’s Designated Supervising Authority*

Name& Designation

Phone No (O)

Mobile:

E-Mail :

Signature of
Authority(with stamp)

To be Sent to: the faculty guide through email -

This information is required to keep track of student’s performance during summer training
through telephonic calls and surprise visits.
ANNEXURE V: Fortnightly Progress Report

(e- mail to faculty guide and training co-ordinator of school)

JAGRAN LAKECITY UNIVERSITY, BHOPAL

School of Media & Communication

1. Name of the Student: _________________________

Roll/ Registration No.______________ class________________

2. Period of Training : From _____________________ To_________________

3. Name and address of the Organization: ___________________________

Phone No___________________ Fax_____________________ Email____________

4. Name and Designation of the Project In charge in the organization

PhoneNo________________________________Email________________________

5. Intern Job Profile ____________________________________________________________

Progress during the fortnight (from _________to____________)

______________________________________________________________________________
______________________________________________________________________________

Signature of the Student: __________________

ANNEXURE VI - Feedback on fortnightly report by faculty guide (for
faculty only)

To be emailed to the student within 3 days of receipt.

Name of student________________ Reg. no. ________________

Internship_________________________

Suggestion regarding the progress during _____________to______________

-------------------------------------------------------------------------------------------------------------------------------
-------------------------------------------------------------------------------------------------------------------------------
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
ANNEXURE VII- Industry Feedback Form

JAGRAN LAKECITY UNIVERSITY, BHOPAL

School of Media & Communication

Industry Feedback Form

(To be signed and stamped by the industry Project guide. This is to be submitted at the time of
presentation by the students in sealed envelope)

1. Name of the student: ___________________________________________

Reg. No and section_______________________________________________

2. Name of the Organization & Address_____________________________________

____________________________________________________________________

3. How do you rank him/her on the following 7 attributes? (Please √)

S.No Evaluation Criteria Very Good Satisfactory Poor Very

Good Poor

1 Punctuality

2 Adherence to company
norms

3 Conduct / Behavior

4 Initiative

5 Eagerness to Learn

6 Approach towards the

Project

7 Quality of Project work

4. What are the prospects of the students of being recruited by the organization on the
completion of his degree?
High Moderate Low
5. Any specific observations/suggestions for further improvement?

______________________________________________________________________________
__________________________________________________________________-
________________________________________________________________________

_________________ __________________

Signature Date

Particulars of the Project In-charge of the training:

Name & Designation : ______________________________________

Address (Office) : ______________________________________

ANNEXURE VIII- Attendance Sheet

JAGRAN LAKECITY UNIVERSITY, BHOPAL

School of Media & Communication

Attendance Sheet

(To be maintained by industry Project guide. This is to be submitted at the time of presentation by
the students)

Name of the student:________________________________________________

Class : ____________________ Term ____________________

Roll No & Reg. No: ________________________________________________

Name of the Organization:__________________________________________

Project :_______________________________________________

Period of Training: From____________________To____________________

Date June July August

Name and Designation of the industry project guide____________________________________

Signature of the industry project guide

ANNEXURE IX - Guidelines for Summer Training Report

JAGRAN LAKECITY UNIVERSITY, BHOPAL

School of Media & Communication

Guidelines for Summer Training Report

Font Size : 12 Times New Roman

Line Spacing : 1.5

Paper Size : A4

Margins : One inch on all sides of the page

PRESENTATION OF THE REPORT

ii. Title/ cover page ( Annexure XII)

iii. Certificate by the Project-Incharge
iv. Acknowledgements
v. Table of contents (including list of tables and illustrations)
vi. Abstract/Executive summary *

CHAPTER PLAN

As mentioned in the evaluation parameters in the annexure- ANNEXURE X - Guidelines for Summer
Training Report
ANNEXURE X - Guidelines for Summer Training Report

1. The Title Page--Title - An Internship Experience Report For (Your Name), name of internship organization, name
of the Supervisor/Guide and his/her designation, date started and completed, and number of credits for which the
report is submitted. ( ANNEXUREX-XI)

2. Table of Content--an outline of the contents by topics and subtopics with the page number and location of each
section.

3. Introduction--short, but should include how and why you obtained the internship experience position and the
relationship it has to your professional and career goals.

4. Main Body--should include but not be limited to daily tasks performed. Major projects contributed to, dates,
hours on task, observations and feelings, meetings attended and their purposes, listing of tools and materials and
their suppliers, and photographs if possible of projects, buildings and co-workers.

5. Appendices--include pamphlets, forms, charts, brochures, technical and descriptive literature, graphs and other
information related to your Internship experience.

The Main Body will have three sections and will include the following items which will be evaluated for the final
assessment:-

1. An analysis of the company/organization in which the student is working

2. A personal review of the student’s professional skills and how they have been developed through the
programme.
3. The research report that the student has prepared on the project assigned to him by the organization.
(Incase a student is not assigned a specific research project in the organization, he has to select any one
aspect of the organization and prepare a research report on it).

ASSESSMENT OF THE INTERNSHIP FILE

The student will be provided with the Student Assessment Record (SAR) to be placed in front of the Internship File.
Each item in the SAR is ticked off when it is completed successfully. The faculty will also assess each item as it is
completed. The SAR will be signed by the student and by the faculty to indicate that the File is the student’s own
work. It will also ensure regularity and meeting the dealines.

STUDENT ASSESSMENT RECORD (SAR)

 File Item
1. Analysis of organization (1500-
2000 words)
2. Personal review of
skills development
(1000-1500 words)
3. Design of Research Project
(1500- 2000 words)
Criteria for successful completion of the item
∑ Clear presentation of ideas and analysis
∑ Provides an organizational diagram, following organization
presentation conventions
∑ Analysis covers the organization’s:
ÿ Business strategy and mission
ÿ Structure
ÿ Resources and assets
ÿ Current financial performance
ÿ Leadership/decision-making style
ÿ Staffing and skill base
ÿ Products/services and customers
∑ Clear presentation of ideas and analysis
∑ Demonstrate awareness of own management/professional skills
∑ Presents critical analysis of own professional effectiveness,
supported with examples
∑ Provides evidence of development of specific management skills
e.g. strategic, financial, leadership
∑ Explains how new skills and learning have benefited the
organization and self
∑ Clear presentation of ideas and analysis
∑ Justifies the choice of subject for the research project and why this
might be beneficial to the organization
∑ Selects and justifies appropriate research methods for the project
∑ Demonstrate understanding of the key stages in undertaking a
research project
∑ Indicates which analytical/statistical tools would be most appropriate
and why
∑ The design plan takes account of the resourcing implications of
carrying out the research e.g. staffing and other costs
ANNEXURE-XI Report on Summer Training

JAGRAN LAKECITY UNIVERSITY, BHOPAL

School of Media & Communication

Report on Summer Training

[Title]

……………………………………..

……………………………………..

……………………………………..

Submitted to School of Media & Communication

In partial fulfillment of the

Requirements for the award of Degree of

MA / BA (Journalism and Mass Communication)

Submitted by:

Name of the student

Registration No.

SCHOOL OF MEDIA & COMMUNICATION

JAGRAN LAKECITY UNIVERSITY

BHOPAL