Brand Guidelines

Version 1.0
Marketing & Communication - BBPDM
The Logo
Logo Overview
Our logo is the one element that unifies and represents our organization and our brand. It has been
specially designed to symbolize not only our name, but also what
we stand for. (Please refer Ubank’s introduction).

The strongest, preferred way to use the logo in it’s original format with 100% white background. Since it
is the most powerful visual element within our brand, the logo must always be treated with respect. It
should be used only in conjunction with its approved colors. The examples shown here illustrate the
correct use of the logo in positive and reverse formats.

Correct formation and representation of the logo

Do not write or use microfinance below bank

Do not use logo without word written microfinance

Do not use or write “Formerly Rozgar Microfinance Bank” beneth the logo as there is no
need. As a brand, Ubank has its own valueand strength in market now.

Formerly Rozgar Microfinance Bank

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Clear Space & Minimum Size

To protect the strength and integrity of the logo, a

clear space area, free of competing visual elements,
should be maintained.

In the example at left, ‘n’, in red outline represents

the clear space around the logo. ‘n’ is equal to size
of the ‘n’ height of the letter in the UBank logo.

20 mm

The minimum size of the logo should measure no

less than 19mm in width.

Reverse printing process

The strongest application of the logo is in it’s

original format with 100% white ground.

It should be noted that reverse printing shall only

be used if there is no option left for example one
color printing on parachute umbrellas or for low
budget jobs which includes giveaways as well.

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The Rainbow
The rainbow element is an essential part of any
UBank design. The geometrical design represents
different variations of two basic colors of the logo.

All corporate and retail communication designs

must have the rainbow and can be applied in
different formats as per availability of space. Like
logo, the strongest application of the rainbow is in
it’s original format with 100% white ground.

However rainbow incorporated in retail

communication will be followed by specially
designed templates. (Please refer to
communication design section).

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The Color Palette
Primary Color Pallette
The primary color of UBank's logo is navy blue and green: a tone that is immediately recognizable,
highly visible and universally available. As a financial institution it is also our link to the "Trust" "Growth
and "Innovation".

It should be used in all our communication, and always on cover pages in combination with rainbow
shades.

Navy Blue Print Screen Websafe Pantone

C 100 R 0 004267 7694 C
M 70 G 66
Y 30 B 103
K 30

Green Print Screen Websafe Pantone

C 45 R 155 9bb93c 377 C
M 11 G 185
Y 100 B 60
K 0

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Secondary Color Pallette
In addition to the primary colour palette. Some campaigns and documents may require use of contrast
or sub brand colours, Use the extended colour palette when a secondary colour is needed for a
marketing campaign, or for a specific product like UPaisa (A Branchless Banking brand).

Sometimes a wider range of color is needed when presenting data. However rainbow will always be
remain as part of artowrk in any form as per availability of negative space.

Grey Print Screen Websafe Pantone

C 0 R 209 d1d3d4 427 C
M 0 G 211
Y 0 B 212
K 20

Black Print Screen Websafe Pantone

C 75 R 0 000000 Black 6 C
M 68 G 0
Y 67 B 0
K 90

Black Print Screen Websafe Pantone

C 0 R 245 f58220 715 C
M 60 G 130
Y 100 B 32
K 0

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Typography
Typography
Typography is another important element of a Calibri Regular
brand. By controlling the type styles and alignment
ABCDEFGHIJKLMNOPQRSTUVWXYZ
used, we further strengthen the visual
distinctiveness of Ubank. abcdefghijklmnopqrstuvwxyz
1234567890
Our font face is Calibri – a typeface that is clear and .;:!?”&#@$%^()[]{}+-/*
highly legible. The type alignment for all our
communication is flush left or justified. Calibri Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
The Arial typeface should be used in cases where
Calibri is not available. For web-based applications, abcdefghijklmnopqrstuvwxyz
use Calibri in graphics and use the Verdana font for 1234567890
all HTML text, including body text, headers, captions, .;:!?”&#@$%^()[]{}+-/*
and links.
Calibri Italics
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
.;:!?”&#@$%^()[]{}+-/*

Calibri Bold Italics

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
.;:!?”&#@$%^()[]{}+-/*

Calibri Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
.;:!?”&#@$%^()[]{}+-/*
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Stationary
Stationary Overview
Stationery items such as business cards and letterheads affect the way the public perceives our brand. It is
therefore important that all stationery items be consistent. The stationery has been designed for two commonly
used formats: A4 and Legal sizes.

Business Card
Front
20 mm

Powered By Specifications

Employee Name Business Card Size

Designation Width: 3.5” x 2”

Location Cell: XXXX XXXXXXX Upaisa Logo Size

Complete location address
where employee is stationed
with city.
Email: abc@ubank.com.pk
Website: www.ubank.com.pk
15 mm
UAN: 051-111-128-265 Ext: XXX

Employee Name
Calibri 12pt, Bold

Rare Designation, Address and Personal Details

Clibri 6 pt, Regular

Type Offset Printing

Single Side 4x4 Color

Font Size in Urdu

Recommended to keep a reasonable size
to maintain readability.

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Letter Head

Powered By Specifications

To ensure consistency in our corporate identity, we

used fixed guidelines for designing and printing
our stationery. The correct typing format is
detailed in the following example:

Letter Head Size

8.5” x 11” or A4

Upaisa Logo Size

15 mm

Typography
Calibri 10, 12pt,
Heading 14, 12 Bold/Underlined/Italics/Bold Italic

Type: Offset Printing

Single Side 4x4 Color

U Microfinance Bank Limited, 13 B, Jinnah Super Market F-7, Islamabad

Website: www.ubank.com.pk | UAN: +92 (51) 111-182-265 | Facebook: /UMicrofinanceBankLimited

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 Presentation
& Email Templates
Use of Power Point
The examples below illustrates the recommended way to design a presentation in power point.

Type title here

Begin typing body text here

Title
Subtitle

Name of Department Name of Department

Opening Slide Typical Text Slide

New Section or Chapter Slides - The two different colors of slides shall be used alternatively

Chapter or Section 1 Chapter or Section 2

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