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SHOPPER MARKETING

Program Strategies

CHANNELS TRENDS/SEASONAL TACTICS

Apparel Club Stores April Fools’ Day Back to School Account-Specific Co-Marketing

Breast Cancer Coupons/ Rebates/


Convenience Stores Department Stores Black Friday Cross-Merchandising
Awareness Pricing

Dollar Stores Drugstores Cinco De Mayo Cyber Monday Digital Marketing Displays & Signs

Entertainment Tie-ins / Games/ Contests/


E-commerce Electronics Easter Earth Day
Licensing Sweepstakes

Fashion Accessories Footwear Father’s Day Halloween Events In-store Media

Health and Beauty Housewares Independence Day Memorial Day Interactive vending Loyalty Marketing

Centers/Hardware Mass Merchants Mother’s Day Movember Mobile Marketing Packaging

Office Supply Pet Stores New Product Launches New Years Eve Paid Media Premiums/ Incentives

Services Specialty/Other Summer Holidays Super Bowl & Football Product Placement Private Label

Sporting Goods Supermarkets Thanksgiving Valentines Day Relationship Marketing Sampling

Toy Stores Warehouse Clubs Veterans Day Winter Holidays Social Media Video Displays

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